Karina Antenucci
E-Commerce Writer

Karina Antenucci

Senior copywriter, editor, and brand content strategist.
Work with Karina Work with a E-Commerce Writer

About

Karina Antenucci is a senior copywriter, editor, and brand content strategist with over 16 years of diverse editorial and marketing experience. She has expertise in providing professional, premium digital content services to consumer lifestyle, B2B, entertainment, and tech companies across the USA and Europe. Specializing in e-commerce, she has created content for several clients such as Bjorn Borg, Taylor Corporation (Office Depot, Official Costumes, 123Print, Bride and Groom Direct, Now Docs), HauteHouse Brands, and Graco. As a magazine writer and editor, her articles have appeared in publications, including Atlanta Magazine, Georgia Travel Guide, Southbound, DeKalb Visitors Guide, Les Nouvelles Esthetiques & Spa, The Atlantan Brides, Jezebel, Ocean Home, Simply Buckhead, Delta Sky, Private Air, Elite Traveler, American Profile, and Men’s Book Atlanta.

Employment

5 roles
Jan 2012 - Present 14 years 4 months
Senior Copywriter, Editor & Brand Content Strategist
Independent
  • Provided various services, including copywriting, copyediting, brand messaging strategy and tactical execution, digital marketing, branded content/SEO strategies, social media programs, content auditing, newsletters and promotional emails, magazine copyediting and proofing.
  • Procured and managed all client accounts and also contractors, such as writers, social media experts, graphic designers, and web developers.
  • Developed brand messaging, strategy and content across marketing and promotional channels for clients, such as commercial insurance platform Layr, government agency digital payments processor FivePoint Payments, international tech startup WebPurify, global haircare company Keune Haircosmetics, fitness app Fit Radio, luxury skincare brand Immunocologie, health and wellness festival Wigwam and Swedish sports apparel brand Bjorn Borg. 
  • Launched websites, blogs, and rebranding for top technical university Georgia Tech, luxury events producer Crystal Plaza Group, concert promoter and live events producer Rival Entertainment, luxury-home painter Castle Painting, solar crowdsourcing platform Solar Crowdsource, and local tattoo shop SparrowHawk Studio.
  • Experienced in creative and PR agency, working as extension of in-house teams at THINK Interactive, The Super Group, Bread ‘n’ Butter Productions and Caren West Public Relations to produce content strategy, presentations and copy for high-profile clients such as Express, Coca-Cola, and PureCars.
  • Produced e-commerce descriptions, SEO-optimized landing pages, editorial calendars, ghost blogs, and weekly promotional emails for several Taylor Corporation sites, including 123Print, Bride and Groom Direct, and Office Depot.
  • Supported the internal editorial teams at media companies, such as Modern Luxury and ValueStream, with magazine lineup ideas, editing articles and proofing final issues before they go to press. 
  • Published editorial articles in Delta Sky, Go: AirTran, Georgia Travel Guide, Southbound, Roam, Health, Ocean Home, Get Married, Les Nouvelles Esthetiques & Spa Magazine, Jezebel, The Atlantan, Men’s Book Atlanta, Atlanta Magazine, Modern Luxury Weddings, Atlanta Weddings, Spry, Marie Claire, Parade.com, Luxury Home Quarterly, American Builder’s Quarterly, American Profile, Simply Buckhead, and Best Self Atlanta.
Jun 2018 - Dec 2018 6 months
Senior Copywriter
HauteHouse Brands

HauteHouse Brands creates quality hair care and hair styling brands.

  • Created and fine-tuned brand standards for HauteHouse beauty brands SEDU and Theorie. 
  • Wrote all brand marketing copy, including emails, e-commerce descriptions, website landing pages, digital advertising (Google Display, affiliate, and social media), press releases, and retail displays. 
  • Conceptualized and wrote video scripts for brand’s promotional videos for social media and TV show appearance on the CW Network’s The Look: All Stars.
  • Crafted product descriptions and packaging copy for all new Theorie and SEDU haircare and skincare products. 
  • Managed digital marketing and social media agencies.
Feb 2010 - Jan 2012 1 year 11 months
Editor-in-Chief
Get Married Media (Taylor Corporation)

Get Married Media is a fun media network for brides, delivering information and entertainment via website, magazine, and video productions.

  • Implemented full redesign of Get Married magazine’s look and voice. Created company’s first Style Guide, which was the catalyst for the national media company’s company-wide rebranding effort. Due to editorial enhancements, magazine revenue grew 31% in preceding year. 
  • Reorganized workflow, initiated all organizational processes and documents. Executed each 132-page issue 100 percent on deadline. 
  • Managed creative teams; assigned and prioritized tasks for in-house editorial and design personnel as well as remote production team and freelancers.
  • Conceptualized, project managed and produced cover stories. Slashed budget costs by negotiating trade agreements with vendors. 
  • Helped grow social media following to more than 26,000; launched digital magazine platform. 
  • Orchestrated a 360-degree approach to editorial and marketing strategies by coordinating content that was globally broadcast for the ‘Get Married in Times Square’ program.
Mar 2008 - Feb 2010 1 year 11 months
Editor-in-Chief
Atlanta Home Improvement (Network Communications)

Atlanta Home Improvement is a monthly publication providing educational information and resources about the home and garden for homeowners in the metro Atlanta area. It was acquired by Network Communications in 2005.

  • Multi-tasked responsibilities of Editor-in-Chief of Atlanta and Triangle Home Improvement magazines while contributing copywriting and proofreading to Dallas and Chicago Home Improvement. 
  • Managed and assigned creative team of editors, designers, and freelance writers and photographers. 
  • Launched and maintained magazine social media pages and online presence.
Jan 2009 - Feb 2010 1 year 1 month
Editor
Best Self Atlanta Magazine

Best Self Atlanta magazine helps readers identify their personal goals, create step-by-step strategies, explore opportunities and find local experts and resources.

  • Produced from concept to final edit beauty, nutrition, fitness, product and real-person content.
  • Project managed cover photoshoots; top edited and proofread the entire magazine.

Education

Jan 1999 - May 2003 4 years 4 months
Bachelor of Science, Communications Studies
New York University

Portfolio

19 items