Vikrant Karande
Search Engine Optimization Expert

Vikrant Karande

SEO & Google Analytics expert.
Work with Vikrant Work with a Search Engine Optimization Expert

About

An SEO and Google Analytics expert, Vikrant Karande has strong experience in developing SEO strategies and optimizing SEO campaigns. He has carried out SEO activities for clients and brands such as Pidilite, Dr.Fixit, Bharti Axa Life Insurance, Puranik Builders, Edelweiss Tokio and Lazypay.in. At PivotRoots, he has won the Shining Star of the Year 2018 award and has been nominated for Best SEO for Website/Universal Search Ranking for successfully managing to get rankings for high competitive keywords like flights, hotels, and holidays in top five on Google’s Search Engine result page for Goomo.com.

Employment

4 roles
Jul 2016 - Present 9 years 10 months
Earned Media SEO Manager
PivotRoots

PivotRoots is a digital marketing agency based in Mumbai, India which summarizes all data points across media, design and technology to provide partners with simplified yet effective consumer-experience led digital strategies.

  • Handled high-profile SEO clients and ensured the optimization of their SEO campaigns to attract and engage visitors that closely match the profile of the target audience.
  • Carried out SEO activities for clients and brands such as Pidilite, Dr.Fixit, Bharti Axa Life Insurance, Puranik Builders, Edelweiss Tokio, Goomo.com and Lazypay.in, a PayU product.
  • Executed engaging training sessions for the team of four members, and other employees
  • Worked on the automation of the websites and reporting such as SEO Dashboards and tools.
  • Interacted with developers and designers for SEO purposes.
  • Researched competitor links structure and monitored track and reporting on web analytics metrics.
Jun 2015 - Jun 2016 1 year
SEO Manager
Coverfox Insurance

Coverfox Insurance is an InsurTech platform offering simple, quick and hassle-free online insurance broking services.

  • Achieved rankings for high competitive keywords like health insurance, car insurance, travel insurance, and motor insurance.
  • Improved website’s domain authority by performing link research and link building activities.
  • Handled the agency team daily to track planned activities.
  • Managed agency reports and feedbacks and made changes to the strategies.
  • Attained all the set targets on and before time by gaining keywords rankings in the top ten position.
Nov 2013 - May 2015 1 year 6 months
Senior SEO Analyst
Iksula

Iksula is an e-commerce solutions provider for brands and retailers globally specializing eCommerce operations, marketing services, technology services and content services.

  • Delivered top keyword rankings for clients across SERPs.
  • Analyzed the website visitors for multiple metrics using Google Analytics.
  • Formulated marketing strategy concerning SEO to optimize website structure, content, and experience for organic search.
  • Conducted extensive reviews and provided recommendations to enhance the standing of client websites in natural search listings.
  • Mentored junior SEO analysts on projects and contributed to service development.
  • Strategized an SEO focused project worth $16 million, resulting in a 12% increase in transactions.
Jun 2012 - Oct 2013 1 year 4 months
SEO Executive
Iksula Services
  • Managed on-page/off-page optimization and validated HTML/CSS and WC3.
  • Implemented new link building techniques to attract and engage customers.
  • Developed backlink and competitor analysis based on market conditions, keyword research to improve traffic quality.
  • Monitored search results and achievements across search engines like Google and Yahoo/Bing.

Education

Jan 2010 - Dec 2012 2 years 11 months
Bachelor of Commerce, Commerce
Mumbai University

Portfolio

2 items