<ul><li>Functioned as Marketo consultant for analytics automation corporation in California that had lost their two Marketo admins due to attrition. The company was experiencing data flow issues between Marketo and Salesforce.</li><li>Assessed the processes (over 3,500 active trigger campaigns, many nested smart lists, and other issues), proposed and implemented a new process that corrected the order of operations (trigger campaigns were chained and fired asynchronously), and refactored smart campaigns into newer campaigns to create the correct data validation, enhancement, and routing flows.</li><li>Identified synch Apex CPU timeout issues between Marketo and Salesforce, leading to changes in Apex processing.</li><li>Outlined Middleware platform architecture to improve performance.</li><li>Audited and modified Marketo to Salesforce record visibility to reduce duplicates.</li></ul>

Marketo Consultant

<ul><li>Functioned as Marketo consultant for a Chicago-based creative agency providing support for their large technology manufacturing client. </li><li>Designed a global campaign structure in Marketo that could be leveraged across geographies. </li><li>Created a modular email templating system with personalization that could be leveraged by non-technical marketing teams. </li><li>Set up velocity script-driven emails and supervised the adoption of program-managed custom fields.</li></ul>

Marketo consultant for a large French advertising agency supporting pharmaceutical clients. The lead architect had left the agency mid-project and he was brought in to validate the new Marketo solution.<ul><li>Integrated Salesforce (Veeva) custom objects into Marketo.</li><li>Established workspaces and partitions.</li><li>Developed APIs (Python) to move data between Marketo and downstream systems.</li><li>Set up skip logic form Engagement streams.</li></ul>

<ul><li>Functioned as Marketo and Salesforce admin for 100M+ growth-stage venture capital-backed tech company.</li><li>Owned the Marketing/Sales technology stack and operations.</li><li>Developed demand generation programs strategy (digital/print).</li><li>Performed ROI analysis and reporting, and campaign optimization.</li><li>Directed the marketing operations team.</li></ul>

Director of Demand Generation, Sales, & Marketing Technology

Consumer email series rebrand with a responsive design. At launch, the series outperformed prior email campaigns for new customers by 38%.

Retail Email Series - Hopi Contact Lenses

Mark Halliday

This is an example of a complex email design that I coded to work across email clients, which was validated in Litmus. This responsive email has many intricate details and is an example of the email design, which I have a passion for.

Coralogix Emails

Developed the digital assets for a webinar series created to help people navigate the work-from-home reality that many employees and companies are operating in today. This campaign averages over 300 registrations per webinar. The flexbox-based landing page, created in Eloqua reflects the company's latest 'lighter and brighter' brand feel. I consulted with Verint for 3 years, and this is an example of my latest work.

Verint - Adapt and Respond Webinar Series

English (American)

Mark Halliday is a multidisciplinary marketing technology architect and a senior Marketo consultant with extensive experience driving topline revenue through demand generation campaigns. Also an expert in Eloqua and Salesforce CRM, he has the ability to run marketing and sales operations, digital advertising, web strategies, email marketing, and more. Mark has rich experience working with venture capital-backed startups and Fortune 1000 companies.

Mark Halliday

Employment Highlights

Portfolio

Retail Email Series - Hopi Contact Lenses

Coralogix Emails

Verint - Adapt and Respond Webinar Series

Retail Email Series - Hopi Contact Lenses

Coralogix Emails

Verint - Adapt and Respond Webinar Series