Sarah has designed for clients across various industries. As a UX, human-centered, and product designer for Samsung:<ul><li>Developed a series of new product opportunities and illustrated the new use scenarios to empower able-bodied elderly to truly “thrive” in their daily activities and help new age boomers live meaningfully.</li></ul>As a social, collaborative, and process designer for SG Enable, METTA Welfare Association:<ul><li>Designed a co-creation process with the disabled youths under METTA Welfare Association. This project aims to empower differently-abled youths through the creation of desirable products as a mode of employment and sustenance for the artists.</li></ul>As a service, experience, and product designer for Singapore Airlines:<ul><li>Redesigned the premium lounge experience through the conceptualization of “Harmony”, an ergonomic and multi-functional premium lounge chair that marries both comfort &amp; functionality and privacy &amp; interaction.&nbsp;</li></ul>As a user-centered designer for AWWA &amp; NUS Keio-Cute Center:<ul><li>Worked with AWWA to redesign the elderly bilateral sanders rehabilitative device to instill an element of fun into existing bilateral sanders therapy, through the conceptualization of “Unibi”, a physical reinvention of the existing bilateral sanders machine, alongside the creation of a digital game interface.</li></ul>

UX/UI & Graphic Designer

TheNightMrkt is a platform connecting student freelancers to local businesses.<ul><li>Conceptualized marketing strategies, collaterals, and brand identity marketing.</li><li>Conducted UX/UI research, defining interaction models and user task flows.</li><li>Created UI specifications for TNM’s mobile app and website.</li><li>Provided business development in front-end client outreach.&nbsp;</li></ul>

UX Design & Marketing Director

atomi is a Japanese furniture shop in Singapore.<ul><li>Managed customer relationship through various social media channels.</li><li>Developed and executed marketing and brand awareness campaigns.</li><li>Designed and conceptualized branding materials.</li></ul>

Design & Marketing Associate

ShareShip is a platform which allows online shoppers to group orders together and enjoy free shipping fees.<ul><li>Performed UX and market research, defining user validation and user journey mapping.</li><li>Provided brand identity management.</li></ul>

UX Designer

mobilityX provides integrated “mobility-as-a-service” (MaaS) solutions to commuters and companies.&nbsp;<ul><li>Conceptualized the Zipster’s design branding guideline.</li><li>Designed and conceptualized Zipster branding campaigns.</li></ul>

Graphic Designer

Klosh is a lifestyle gift shop in Singapore.<ul><li>Designed and development the website.</li><li>Created graphic designs for EDMs and other digital marketing mediums.</li><li>Developed UX/UI and designs of Klosh’s in-store interactive kiosk digital interface.</li><li>Conceptualized the Klosh’s UX/UI design proposal.</li></ul>

UX/UI Intern

Developed a series of new product opportunities and illustrated the new use scenarios to empower able-bodied elderly to truly “thrive” in their daily activities and help new age boomers live meaningfully.

Samsung Technologies| Project Coldplay

Sarah Tan

Redesigned the premium lounge experience through the conceptualization of “Harmony”, an ergonomic and multi-functional premium lounge chair that marries both comfort & functionality and privacy & interaction.

Singapore Airlines | The Premium Experience

Achieved third placing with "The Playbook", an interactive story-telling chat-app portal aimed to reinvent the storytelling experience for elderly and grandchildren as a bonding activity beyond physical limitations.

NUS Makerthon | Designing for Social Connection

Developed UX/UI designs for a community F&B app service specifically made to empower small local F&B businesses and enhance the convenience of the general public through optimizing the efficiency of food takeaway and delivery processes.

LoCO | Community Food Service App

Conceptualized and designed UX/UI of a personalized pharmacy consultation app that aims to suggest and educate the public on over the counter medications.

DOCTO | Personal Consultation App

Designed a co-creation process with the disabled youths under METTA Welfare Association. This project aims to empower differently-abled youths through the creation of desirable products as a mode of employment and sustenance for the artists.

METTA  and SG Enable |  Design for the Socially Disabled

Worked with AWWA to redesign the elderly bilateral sanders rehabilitative device to instill an element of fun into existing bilateral sanders therapy, through the conceptualization of “Unibi”, a physical reinvention of the existing bilateral sanders machine, alongside the creation of a digital game interface.

AWWA and NUS Keio-Cute Center | Elderly Rehabilitation

English (British)

Sarah Tan is an industrial designer specializing in UX/UI, product design, as well as branding and identity. She has expertise in conducting UX research and design for apps, products, and marketing materials for clients such as Samsung, Singapore Airlines, and NUS. Her skills also include Adobe Creative Suite, computer-aided Design (CAD), videography, and motion graphics.

Sarah Tan

Employment Highlights

Education Highlights

Portfolio

Samsung Technologies| Project Coldplay

Singapore Airlines | The Premium Experience

NUS Makerthon | Designing for Social Connection

LoCO | Community Food Service App

DOCTO | Personal Consultation App

METTA and SG Enable | Design for the Socially Disabled

Samsung Technologies| Project Coldplay

Singapore Airlines | The Premium Experience

NUS Makerthon | Designing for Social Connection

LoCO | Community Food Service App

DOCTO | Personal Consultation App

METTA and SG Enable | Design for the Socially Disabled