Sarah Tan
UX Designer

Sarah Tan

Past clients include Samsung & Singapore Airlines.
Work with Sarah Work with a UX Designer

About

Sarah Tan is an industrial designer specializing in UX/UI, product design, as well as branding and identity. She has expertise in conducting UX research and design for apps, products, and marketing materials for clients such as Samsung, Singapore Airlines, and NUS. Her skills also include Adobe Creative Suite, computer-aided Design (CAD), videography, and motion graphics.

Employment

6 roles
Jan 2020 - Present 6 years 4 months
UX Design & Marketing Director
TheNightMrkt

TheNightMrkt is a platform connecting student freelancers to local businesses.

  • Conceptualized marketing strategies, collaterals, and brand identity marketing.
  • Conducted UX/UI research, defining interaction models and user task flows.
  • Created UI specifications for TNM’s mobile app and website.
  • Provided business development in front-end client outreach. 
Jul 2019 - Present 6 years 10 months
UX/UI & Graphic Designer
Independent

Sarah has designed for clients across various industries.


As a UX, human-centered, and product designer for Samsung:

  • Developed a series of new product opportunities and illustrated the new use scenarios to empower able-bodied elderly to truly “thrive” in their daily activities and help new age boomers live meaningfully.

As a social, collaborative, and process designer for SG Enable, METTA Welfare Association:

  • Designed a co-creation process with the disabled youths under METTA Welfare Association. This project aims to empower differently-abled youths through the creation of desirable products as a mode of employment and sustenance for the artists.

As a service, experience, and product designer for Singapore Airlines:

  • Redesigned the premium lounge experience through the conceptualization of “Harmony”, an ergonomic and multi-functional premium lounge chair that marries both comfort & functionality and privacy & interaction. 

As a user-centered designer for AWWA & NUS Keio-Cute Center:

  • Worked with AWWA to redesign the elderly bilateral sanders rehabilitative device to instill an element of fun into existing bilateral sanders therapy, through the conceptualization of “Unibi”, a physical reinvention of the existing bilateral sanders machine, alongside the creation of a digital game interface.
Aug 2019 - Jan 2020 5 months
Design & Marketing Associate
atomi pte ltd

atomi is a Japanese furniture shop in Singapore.

  • Managed customer relationship through various social media channels.
  • Developed and executed marketing and brand awareness campaigns.
  • Designed and conceptualized branding materials.
Dec 2019 - Jan 2020 1 month
UX Designer
Shareship

ShareShip is a platform which allows online shoppers to group orders together and enjoy free shipping fees.

  • Performed UX and market research, defining user validation and user journey mapping.
  • Provided brand identity management.
Sep 2019 - Dec 2019 3 months
Graphic Designer
MobilityX

mobilityX provides integrated “mobility-as-a-service” (MaaS) solutions to commuters and companies. 

  • Conceptualized the Zipster’s design branding guideline.
  • Designed and conceptualized Zipster branding campaigns.
Jun 2019 - Jul 2019 1 month
UX/UI Intern
Klosh Singapore

Klosh is a lifestyle gift shop in Singapore.

  • Designed and development the website.
  • Created graphic designs for EDMs and other digital marketing mediums.
  • Developed UX/UI and designs of Klosh’s in-store interactive kiosk digital interface.
  • Conceptualized the Klosh’s UX/UI design proposal.

Education

Jan 2018 - Present 8 years 4 months
Industrial Design (Hons), Industrial & Product Design
National University of Singapore

Portfolio

7 items