Michael Walker
Marketing Automation Expert

Michael Walker

HubSpot Inbound Certified.
Work with Michael Work with a Marketing Automation Expert

About

Michael Walker is an experienced marketer with over seven years of experience specializing in marketing automation, inbound marketing, and digital advertising. He has worked with some of the top startups and Fortune 1,000 companies in countries like the United States, Canada, Australia, and New Zealand. As a former SaaS marketing manager, he has utilized marketing automation tool HubSpot and reinvigorated the brand identity of a software company to reposition it as a thought-leader in the event tech industry. Michael also holds different HubSpot certifications, including Inbound Sales, Content Marketing, Email Marketing, Sales Enablement, and Inbound Marketing.

Employment

5 roles
Aug 2017 - Present 8 years 9 months
Marketing Automation & Inbound Marketing Manager
Independent
  • Helped startup companies and early-stage SME businesses implement strategy-focused inbound marketing, marketing automation, and tailored technology solutions to drive revenue and business growth.
  • Worked with some of the Fortune 1,000 companies in countries like the United States, Canada, Australia, and New Zealand.
  • Regularly attended different inbound marketing and marketing technology events across the world to keep skills and knowledge base as in-depth as possible.
Jun 2018 - Mar 2019 9 months
SaaS Marketing Manager
Blerter

Blerter helps event managers and operators streamline communication, create operational efficiency, and implement incident management protocols.

  • Tasked with creating Blerter's tech-driven inbound marketing strategy from scratch. 
  • Used creative content marketing concepts, created a new and modern website, and utilized strategic content distribution to build an entirely inbound customer lifecycle, maximizing marketing spend and increasing efficiency.
  • Utilized marketing automation tool HubSpot and reinvigorated the brand identity to reposition Blerter as a thought-leader in the event tech space.
Dec 2015 - Aug 2016 8 months
Marketing Business Development Manager
AthleteTrax

AthleteTrax provides a fully integrated sports program management platform for facilities, leagues, teams, and camps.

  • Grew the commercial side of the business while being as lean as possible. 
  • Incorporated HubSpot and inbound marketing methodology to modernize the marketing strategy, creating a cohesive sales and marketing strategy.
Nov 2014 - Sep 2015 10 months
Sales Development Manager, EMEA Markets
Wiredrive

Wiredrive is a cloud-based media asset management and collaboration solution for creative professionals and organizations. 

  • Helped some of the top production companies, post-production houses, advertising agencies, and corporate brands win business with their creative endeavors.
  • Devised strategies on how to best approach clients.
  • Identified trends and developed groundbreaking ideas to enhance sales strategies and operations.
  • Analyzed results and improve overall processes.
Sep 2014 - Nov 2014 2 months
Small & Medium Business Account Manager
ZipRecruiter

ZipRecruiter is an online job board that allows employers to post jobs to hundreds of job boards, including ZipRecruiter itself. 

  • Managed over 100 small and medium business accounts which included metric tracking, data analysis, relationship cultivation, and performance improvement.
  • Generated revenue through consultation and problem-solving. 

Education

Jan 2009 - Dec 2013 4 years 11 months
Bachelor's Degree, Economics
Juniata College

Portfolio

3 items