RBC is a global financial institution. As part of the RBC Digital team that provides innovative digital solutions for customers:<ul><li>Led a series of research projects to better understand key customers and reveal new opportunities. The research studies often include problem framing, exploratory and validation research, insight synthesis, and concept/prototype evaluation. </li><li>Utilized the fi­ndings to prepare recommendations and deliver presentations to influence what the digital teams build next.</li><li>Defi­ned current state customer pain points and mapped ideal future experiences, planned and facilitated workshops, in-person interviews, and remote sessions.</li><li>Presented the studies to cross-functional Agile teams and diverse senior executive audiences.</li><li>Collaborated closely with designers, developers, product managers, and other disciplines to design, implement, and track the success of products.</li></ul>

User Experience Researcher

ServiceOntario is part of a Government of Ontario initiative to give Ontarians an easy, cost-effective way to access government services.&nbsp;<ul><li>Reimagined one of ServiceOntario’s services as a cohesive digital experience for its users. Improvements will enhance user experience and reduce input errors, which is projected to reduce the cost of adjudications by $15 million.</li><li>Delivered through a series of design sprints, continued iteration through user testing, heuristics review, and partner feedback.</li><li>Acted as a service design consultant and foresight consultant on projects.</li></ul>

Service Design Project Lead

ServiceOntario is part of a Government of Ontario initiative to give Ontarians an easy, cost-effective way to access government services.&nbsp;<ul><li>Conducted research in the form of ­field observation, contextual user interviews, stakeholder interviews, usability testing, literature review, and service benchmarking.</li><li>De­fined the problem through stakeholder maps, research-based personas, and user journey maps.</li><li>Developed concepts through service blueprinting, business modeling, value proposition development, and storyboarding.</li></ul>

Service Design Business Analyst

Great-West Life is an insurance company.<ul><li>Conducted market research trend analyses and foresight scans, then developed said data into scenarios to understand the future landscape for ­financial services offerings. </li><li>Facilitated design thinking workshops and co-created potential futures for business with different business units. </li><li>Provided research ­fieldwork assistance, including recruiting and screening of research candidates and in-­field insight experiments. </li><li>Designed and ran experiments to better understand under-served customer segments.</li><li>Developed end-user engagement strategies, including a fi­rst-in-Canada innovative product launch.</li></ul>

Innovation Strategist

Researched and designed an app concept to stealthily connect victims of abuse with help and resources

App Concept

Roxanne Nicolussi

Applied strategic foresight to prepare a grocer for the future of food impacting their business.

Future of Food Strategies

Developed a product design to solve the problem of unreachable zippers for those who live alone. Started by brainstorming how to best address the issue. Design considerations included human factors such as arms reach, strength, and flexibility from different angles, materiality, form, elements, and principles of design.

Product Design Zipper Solution

Applied systems thinking to understand and improve the way the Canadian legal system handles wrongful convictions. A Synthesis Map was produced to visualize the complex process and the relationships within it.

Legal System Interventions

Conducted research for ServiceOntario in the form of field observation, contextual user interviews with new and expectant parents, stakeholder interviews with government workers, usability testing, literature review, and service benchmarking.

Newborn Service Redesign

Conducted market research trend analyses and foresight scans for Great-West Life, then developed the said data into scenarios in order to understand the future landscape for financial services offerings.

First in Canada Product Launch

Roxanne Nicolussi is an experienced design strategist and researcher. She takes a human-centred, big-picture approach to solve complex problems by applying systems thinking, strategic foresight, and design research.

Portfolio

English (British)

Roxanne Nicolussi is a design strategist and researcher specializing in design strategy, design thinking methodology, user experience research, service design, systems thinking, and strategic foresight. She has a strong background working in the public sector on client-facing products and services, as well as the private sector specializing in financial services innovation and digital transformation. As the UX researcher for the Royal Bank of Canada Digital working to better understand and improve user experiences, she is currently leading a series of design research studies, including problem framing, exploratory and validation research, insight synthesis, and concept/prototype evaluation.

Roxanne Nicolussi

Employment Highlights

Education Highlights

Portfolio

App Concept

Future of Food Strategies

Product Design Zipper Solution

Legal System Interventions

Newborn Service Redesign

First in Canada Product Launch

App Concept

Future of Food Strategies

Product Design Zipper Solution

Legal System Interventions

Newborn Service Redesign

First in Canada Product Launch