Roxanne Nicolussi
UX Designer

Roxanne Nicolussi

UX researcher for Royal Bank of Canada (RBC) Digital.
Work with Roxanne Work with a UX Designer

About

Roxanne Nicolussi is a design strategist and researcher specializing in design strategy, design thinking methodology, user experience research, service design, systems thinking, and strategic foresight. She has a strong background working in the public sector on client-facing products and services, as well as the private sector specializing in financial services innovation and digital transformation. As the UX researcher for the Royal Bank of Canada Digital working to better understand and improve user experiences, she is currently leading a series of design research studies, including problem framing, exploratory and validation research, insight synthesis, and concept/prototype evaluation.

Employment

4 roles
Nov 2018 - Present 7 years 5 months
User Experience Researcher
Royal Bank of Canada Digital

RBC is a global financial institution. As part of the RBC Digital team that provides innovative digital solutions for customers:

  • Led a series of research projects to better understand key customers and reveal new opportunities. The research studies often include problem framing, exploratory and validation research, insight synthesis, and concept/prototype evaluation.
  • Utilized the fi­ndings to prepare recommendations and deliver presentations to influence what the digital teams build next.
  • Defi­ned current state customer pain points and mapped ideal future experiences, planned and facilitated workshops, in-person interviews, and remote sessions.
  • Presented the studies to cross-functional Agile teams and diverse senior executive audiences.
  • Collaborated closely with designers, developers, product managers, and other disciplines to design, implement, and track the success of products.
Sep 2018 - Nov 2018 2 months
Service Design Project Lead
ServiceOntario

ServiceOntario is part of a Government of Ontario initiative to give Ontarians an easy, cost-effective way to access government services. 

  • Reimagined one of ServiceOntario’s services as a cohesive digital experience for its users. Improvements will enhance user experience and reduce input errors, which is projected to reduce the cost of adjudications by $15 million.
  • Delivered through a series of design sprints, continued iteration through user testing, heuristics review, and partner feedback.
  • Acted as a service design consultant and foresight consultant on projects.
Jan 2018 - Aug 2018 7 months
Service Design Business Analyst
ServiceOntario

ServiceOntario is part of a Government of Ontario initiative to give Ontarians an easy, cost-effective way to access government services. 

  • Conducted research in the form of ­field observation, contextual user interviews, stakeholder interviews, usability testing, literature review, and service benchmarking.
  • De­fined the problem through stakeholder maps, research-based personas, and user journey maps.
  • Developed concepts through service blueprinting, business modeling, value proposition development, and storyboarding.
May 2016 - Dec 2016 7 months
Innovation Strategist
Great-West Life Co

Great-West Life is an insurance company.

  • Conducted market research trend analyses and foresight scans, then developed said data into scenarios to understand the future landscape for ­financial services offerings.
  • Facilitated design thinking workshops and co-created potential futures for business with different business units.
  • Provided research ­fieldwork assistance, including recruiting and screening of research candidates and in-­field insight experiments.
  • Designed and ran experiments to better understand under-served customer segments.
  • Developed end-user engagement strategies, including a fi­rst-in-Canada innovative product launch.

Education

Apr 2019 - May 2019 1 month
Intermediate User Experience & User Interface Design, User Experience & User Interface Design
OCAD University
Mar 2019 - Apr 2019 1 month
Introduction to User Experience & User Interface Design, User Experience & User Interface Design
OCAD University
Jan 2019 - Feb 2019 1 month
Product Design Studio, Product Design
OCAD University
Sep 2015 - Jun 2017 1 year 9 months
Master of Design, Strategic Foresight & Innovation, Strategic Foresight & Innovation
OCAD University
Apr 2017 - May 2017 1 month
Design Kit: Prototyping, Design
Acumen & IDEO.org
Dec 2016 - Jan 2017 1 month
Ethical Conduct for Research Involving Humans, Research
Ontario Panel for Research Ethics
Sep 2011 - Jun 2015 3 years 9 months
Bachelor of Arts, Communication Studies
Wilfrid Laurier University

Portfolio

7 items