Joyce Yang

About

Joyce Yang is a content strategist with diverse expertise in lifestyle journalism, copywriting, editing, content strategy and native advertising. She has worked with clients ranging from fast-moving consumer goods (FMCG) brands to blue-chip clients like DBS and Singtel, spoken at sessions by companies like Google and Jobstreet and published an opinion piece on Marketing Interactive. With strong experience in helping brands sell products, she has conceptualized campaigns for Ministry of Communications and Information, Sony and Tourism Authority of Thailand. Joyce's experience also includes social media marketing including Facebook, YouTube and Instagram and crafting numerous advertorials for clients across the government, food and beverage, travel, finance, tech, beauty and fashion sectors.

Employment

2 roles

Jan 2017 - Present 9 years 4 months

Senior Content Strategist

TheSmartLocal.com

TheSmartLocal is an independent media publication that focuses on travel and lifestyle stories for Singaporeans.

Mentored writers and edited articles for the appetite of a young and easily distracted social media generation.
Crafted numerous advertorials for clients across the government, F&B, travel, finance, tech, beauty and fashion sectors.
Personally covered stories in foreign lands for Tourism Fiji, Air New Zealand, Scoot and SilkAir.

Jun 2015 - Present 10 years 11 months

Deputy Editor

TheSmartLocal.com

Worked with clients ranging from fast-moving consumer goods brands to blue-chip clients like DBS and Singtel.
Spoke at sessions by companies like Google and Jobstreet.
Published an opinion piece on Marketing Interactive.
Conceptualized campaigns for Ministry of Communications and Information, Sony, and Tourism Authority of Thailand, to name a few.
Formulated and refined the editorial content strategy to grow readership with unpaid articles that will strengthen the site's branding.