Stacey Zur
Account Based Marketing Specialist

Stacey Zur

Worked for Tenet Healthcare.
Work with Stacey Work with a Account Based Marketing Specialist

About

Stacey Zur is an accomplished professional with over 19 years of experience in executive leadership, digital marketing, client relationship management, and website and content consultation. Her specialties include account-based marketing, content marketing, project management, CMS migration and implementation, SEO and SEM, customer and user experience, global team leadership and management, digital advertising, website creation and development, marketing automation and analytics, and vendor management. Stacey is also well-versed in formulating and executing successful marketing campaign initiatives to increase potential leads, boost website traffic, and exceed revenue goals.

Employment

4 roles
Mar 2015 - Present 11 years 2 months
Senior Director
BlackBird Marketing and Consulting

BlackBird Marketing and Consulting is a website and content firm located in Northeast Ohio, offering digital marketing services.


Working on a project for Tenet Healthcare:

  • Led all aspects of the development of bi-monthly ADA-compliant custom newsletter to 43 hospitals across the country using Marketo, with emphasis on driving conversions through on-site events, physician finder, and health risk assessments.
  • Directed internal teams, which include content, creative, and hospital marketing.
  • Spearheaded implementation of improvements to landing pages, resulting in a 20% increase in conversions.
  • Utilized A/B testing on subject lines, dynamic content, and calls to action, which improved engagement by over 30%.


Working on a project for Pile Dynamics, Inc:

  • Exemplified talents in creating SEO elements for two new web properties, as well as revising and modifying content.
  • Managed all web initiatives of the company and implemented an online library for calibration certificates.
  • Overhauled the e-commerce offering of product catalog, resulting in an increase in sales by 15%.


Working on a project for My V-Line Health:

  • Oversaw all marketing initiatives for a startup feminine care product, which entails leading all third-party vendor relations and an internal team of two public relations and design staff.
  • Provided daily oversight of the e-commerce website.


Working on a project for Tenet Health Systems:

  • Supervised a team of 10 project directors in deploying a website with over 12,200 pages within four months.
  • Rendered leadership to several teams, including a global team in completing several web projects, as well as the Content Optimization Project Team for 25 hospitals in two regions.
  • Led the deployment of an updated service line template to 50 hospitals, as well as a marketing automation project with 100 newsletters per month.
  • Partnered with several teams and professionals, including hospital marketers, in optimizing priority service lines awareness; as well as with IT/NTT data, review boards, lead generation, CRM, and marketing automation teams in facilitating platform integration into the latest content management system (CMS).
  • Directed the migration of 20 hospital websites to the SiteFinity platform.
  • Functioned as the lead project director for overseeing seven global team members in managing profit and loss (P&L) for the transition of five hospitals into two system websites.
  • Collaborated with the Marketo team in seamlessly integrating a new contact form, which increased 60% of the potential leads.
  • Steered SEO optimization initiatives of 59 hospital websites, securing 81% improvement in errors within a seven-month timeframe.
Jun 2013 - Jun 2015 2 years
Strategic Accounts Director
Paragon Consulting, Inc.

Paragon Consulting is a Platinum Sitecore Certified Partner that specializes in custom software and CMS development, managed services, staff augmentation, training, Sitecore updates, and digital strategy.

  • Served as the first account director of the company in managing strategic accounts, driving growth, and providing hands-on guidance on client relations. 
  • Provided executive-level supervision to both internal and external team members. 
  • Played a key role in optimizing organic growth valued at $3 million in strategic accounts.
  • Provided strategic insights and supervision to the migration of the Cleveland Clinic website to Sitecore.
  • Redesigned the website of www.summahealth.org, performed responsive re-development of www.materion.com and executed Sitecore DMS for all seven business units.
  • Re-created and implemented www.ahima.org Sitecore and AHIMA Body of Knowledge, revamped the McDonald Hopkins law firm's website and designed the blog through Sitecore and rebuilt Dow Chemical's building solution website.
Oct 2011 - Jun 2013 1 year 8 months
Senior Account Supervisor
WhiteSpace Creative

WhiteSpace Creative is a marketing agency in Akron, Ohio specializing in marketing strategy planning, advertising, search engine optimization and public relations.

  • Managed profit and loss statements including a gross margin for the company’s largest accounts. 
  • Led organic and inorganic growth with billings through client relationship building and business opportunities, which resulted in exceeding projected sales goals by 20%.
  • Oversaw the biggest SEO initiative for a NE Ohio manufacturing company in April 2012.
  • Handled the redevelopment and deployment of CMS, including SEO, content, and database integration for Kichler's website; as well as CMS for Tremco Commercial Sealants & Waterproofing website.
  • Directed a team in developing and implementing Girls Only, a secure password protected online social media platform for troop members within Girl Scouts of North East Ohio (GSNEO), aiming to educate girls in communicating within an online social setting.
  • Introduced the DreamJobs website, which improved online presence and branding of a startup recruitment company within three months.
  • Played a lead role in improving monthly results, achieving a 33.1% increase in overall traffic for November compared to 2011, and attaining additional 5% volume for non-branded search terms.
May 2011 - Oct 2011 5 months
Senior Solutions Manager
Optiem, LLC

Optiem is a marketing and advertising agency in Cleveland, Ohio, and also a part of the Adcom Group of Companies.

  • Managed all facets of business development and account planning for The Adcom Group of Companies.
  • Received recruitment from WhiteSpace Creative for demonstrating outstanding performance in completing tasks.
  • Maintained partnerships and sustained inorganic growth with an expected conversation rate of 35% for 2011.
  • Directed all internal marketing strategies and initiatives while managing request for proposals (RFP) responses.

Education

Jan 2013 - Dec 2014 1 year 11 months
Master of Arts, Communication with a Digital Concentration
Johns Hopkins University
Jan 2009 - Dec 2010 1 year 11 months
Bachelor of Arts, Community Studies
University of Massachusetts
Jan 1999 - Dec 2001 2 years 11 months
Associate of Applied Science, Multimedia and Computer Graphics
Minnesota School of Business

Portfolio

7 items