Brad Guy

Flippa is a platform and network connecting online business owners with buyers all over the world.

• Led video content production and editing, with the main focus on creating social media ads, YouTube stories, and case studies by video.
• Handled brainstorming and storyboarding of video ideas, different content categories, and how it can drive brand engagement and sales.
• Managed all forms of content creation for social media platforms such as YouTube, Facebook, and the Flippa blog.
• Planned and delivered exciting campaigns for new product launches, brand collaborations, and other marketing campaigns.
• Oversaw the conceptualization of content ideas with a focus on the types of video work best for customer profiles, content categories, and distribution platforms.
• Worked closely with the brand and community and marketing teams to support major product and brand initiatives, ensuring consistent brand guidelines are represented across all video content.

• Developed content strategy aligned with short-term and long-term marketing targets.
• Used content management systems to analyze website traffic and users engagement metrics.
• Managed content distribution to online channels and social media platforms to increase web traffic.

Point Hacks publishes frequent flyer deals, offers, and tips in Australia. 

• Managed content creation in the form of videography (both short- and long-form) for social media and online advertising.
• Closely monitored and reported analytics such as SEO, advertising data, audience development, and social media engagement.
• Used travel videography/cinematography, camera operation, video editing, on-camera talent and animation.

Movember is a charity changing the face of men’s health on a global scale, focusing on mental health and suicide prevention, prostate cancer and testicular cancer.

• Produced unique content pieces to live across the Movember Foundation online platforms in various content formats, from curation of photography, videography, audio editing, graphic design, and writing.
• Developed and then executed the global overarching digital strategy for the all important Movember campaign and beyond.
• Delivered the digital requirements (primarily for social) for the local market campaign across marketing, communications, fundraising, partnerships, and cause awareness campaigns. It was a truly global role with digital editor peers around the world, together maximizing the reach and engagement of digital content.

• Developed and sourced, created and published day-to-day content for the Fifi, Fev and Byron breakfast program across the show’s online platforms with a particular focus on social media content creation/management and commercial content integration.
• Created entertaining daily content extending from the breakfast program across mediums such as video, graphic, editorial copy and audio production.
• Monitored online engagement, growth and assisting the digital team’s use of social media best practice and strategy.

• Developed and sourced, created and live broadcasted day-to-day on-air content for the Brad and Mandy breakfast program.
• Operated complicated broadcast playout software and anchoring/paneling a live breakfast radio shift.
• Collaborated with clients and stakeholders on brand integration via advertising and content.
• Produced and developed online video content and broadcast quality audio content.