Damini Roy
Content Strategist

Damini Roy

Experienced in marketing strategy, creative content & campaign planning.
Work with Damini Work with a Content Strategist

About

Damini Roy is a digital growth strategist with marketing strategy, creative content, and campaign planning experience. As former research and content lead at FutureMarketer, she collaborated with Google and Facebook in content creation and instructional design for outreach programs for small-medium businesses in Asia. She also has experience managing research projects for world-renowned organizations, including The Economist, the European Chamber of Commerce, and UNDP. At HubSpot, Damini co-developed product use strategy and educated customers on the latest developments in digital marketing.

Employment

4 roles
Dec 2018 - Present 7 years 5 months
Digital Growth Strategist & Consultant
Independent
  • Delivered lasting business value and growth to clients through corporate L&D programs, strategy, and consulting projects.
  • Provided services with marketing strategy, creative content, and campaign planning.
  • Created bespoke workshop materials and training nearly 5,000 senior executives.
Oct 2018 - Nov 2018 1 month
Implementation Specialist
HubSpot
  • Combined customer success and tech to deliver impactful on-boarding and product adoption for HubSpot customers.
  • Co-developed product use strategy and educated customers on the latest developments in digital marketing.
Sep 2017 - May 2018 8 months
Digital Strategy & Corporate Training Lead
Happy Marketer

Happy Marketer is a data-driven marketing partner that consults, implement, and trains on technology enabled marketing solutions.

  • Conceptualized and implemented initiatives to helps CMOs, executive teams, and marketing managers across APAC.
  • Audited and benchmarked progress against competitors.
  • Designed and executed roadmaps for outcome-driven marketing.
  • Identified key factors that drive digital transformation across the company.
Sep 2015 - Oct 2017 2 years 1 month
Research & Content Lead
FutureMarketer

FutureMarketer offers digital marketing courses in Singapore.

  • Led efforts across content and research at FutureMarketer to successfully deliver results for bespoke corporate training and consulting projects.
  • Collaborated with teams from Google and Facebook in content creation, curation, and instructional design for outreach programs for small-medium businesses in Asia.

Education

Jan 2011 - Dec 2015 4 years 11 months
Bachelor of Science, Economics
Singapore Management University