Substack is an online platform that provides publishing, payment, analytics, and design infrastructure to support subscription newsletters.<ul><li>Produced B2C and B2B demand generation case studies.</li><li>Chronicled an era of upheaval in the ad industry by delivering scoops on the client strategies of WPP, Publicis, Omnicom, IPG, Dentsu, and independent agencies.</li><li>Mined the worlds of data brokers and ad technology companies for stories on the promise and the perils of using data to target consumers with ads.</li><li>Helped readers understand how that data is collected, shared and put into action, and examined the implications for consumers and the companies that dominate online advertising.</li><li>Utilized secondary research databases, such as Bloomberg, Thomson Research, and Reuters, to build segments and identify marketing opportunities, present key findings in analyst briefings to clients - focused around Knowledge as a Service - advising on B2B GTM strategy for TMT companies entering the ASEAN region for the first time.</li></ul>

Editor-in-Chief

Branding In Asia is a magazine that provides the latest branding, marketing, and advertising trends in Asia.<ul><li>Covered the JAPAC advertising industry, including technology companies (Facebook, Google, Amazon), advertising agencies (S4 Capital, Omnicom, WPP), and AdTech firms (AdColony, IAS, MGID).</li><li>Produced and reported stories of how the C-suite successfully deploys AdTech, IoT, the blockchain, machine learning, computer vision, NLP, neural networks, and self-driving assets.</li><li>Focused on themes such as fintech, telecommunications, e-commerce, CPG, and pricing.</li></ul>

Correspondent

CIO Middle East, from IDG, is a specialized publication for enterprise CIOs and business technology executives across the Middle Eastern region.<ul><li>Considered as the first freelancer reporting MENA region news pertaining to IT trends, CIO/CTO moves, new technology partnerships, and covered the annual GITEX 2019 for the publication. </li><li>Broke the news about AWS data centers and the regulatory challenges faced by cloud computing providers in the region. </li><li>Covered numerous CISO and CTO level case studies pertaining to security, product development, and software development cycles, including the use of Agile and Scrum.</li></ul>

Technology Correspondent

<ul><li>Covered the advertising and marketing technology landscape in the APAC region, with extensive event hosting and panel moderation duties at Campaign 360 and Spikes Asia.</li><li>Developed an understanding of the dynamics of the marketing communications community in Asia, enabling the identification of stories that are of value to professionals in terms of tech strategy and the most innovative brands and businesses.</li><li>Authored 290 articles in 15 months.</li></ul>

Technology Editor, Campaign Asia-Pacific

Centric is a full service digital agency with in-house capability of branding, creative design, content, technology, implementation, and marketing.&nbsp;<ul><li>Led communications to place the agency thought leadership in tier 1 publications such as Entrepreneur, AdAge, CMSwire, e27, Yahoo Singapore, and many more. </li><li>Managed the editorial strategy for "Insights" and external PR, helping the CEO and directors share their perspectives and ideas in the context of issues that matter most to marketers.</li><li>Improved the quality of leads within six months.</li><li>Wrote and edited columns and op-ed pieces with or on behalf of key management.</li></ul>

General Manager, B2B Marketing

Ephlux is an agile consulting and technology services company that provides application, integration and marketing services to enhance customer experience.<ul><li>Headed B2B lead generation campaigns for a SaaS tool aimed at CMO's looking to maximize advertising effectiveness. The campaigns had a 25x ROMI with primary focus on content marketing driven by LinkedIn, Quora, and Reddit.</li><li>Signed on Rocket Internet for an investor relations focused PR drive around their Carmudi venture, featuring on LinkedIn Pulse, Future CMO and the main site.</li></ul>

Chief Marketing Officer, MENAP

On Tuesday, Amazon acquired Souq.com, the biggest ecommerce player in the Middle East. &nbsp;&nbsp; Founded in 2005 by CEO Ronaldo Mouchawar, Dubai, United Arab Emirates-based Souq was already referre

[Content Marketing] [Ghostwriting] Why Amazon Acquired Souq.com

Babar Khan Javed

If you think of brands which are most memorable to you, chances are they have done one or all of these things right.

[Content Marketing] [Ghostwriting] Five Key Elements That Define Memorable Brands

In the New York Times Bestseller The Four by Professor Scott Galloway of the NYU Stern School of Business, the trillion-dollar valuation of Apple and its worldwide success is attributed to its positioning as a luxury brand that sells technology. The transformation from a hardware company to a luxury brand began with the introduction of []

[#Strategy] What the frenzy over Clubhouse reminds us about brand strategy

The digital privacy legislation that was meant to afford user protections in the digital sphere is believed to have played a central role in growing the monopolistic hold of Google on the advertising ecosystem, argues a new paper from Geradin Partners

[#AdTech] When GDPR increased Google's market concentration

Will marketers that have mastered analysis paralysis adapt before the two trillion dollar giant erodes their path to customers?

[#AdTech] Are advertisers prepared to break-up with iOS customers in 2021?

Do advertisers and agencies in Pakistan want to be proactive by acquiring first-party data and by testing universal ID solutions, or would they rather be held hostage by Google and Facebook for eternity?

[#AdTech] Is the advertising industry ready for the cookie erosion?

Wrote insights on The Marketer’s Toolkit 2020, a survey by Warc that covers 800 global marketers including 10 leading brand marketers.

Marketers in Asia Want Enhanced Payment Technology over AI: Warc

Created an article about Viu's premium offering that makes them one of the highest engaged platforms in Asia.

APAC Responds Positively to Freemium OTT: Viu

Wrote about Ad Strength, a new metric from Google that previews a search or display ad and accesses insight pertaining to relevance to the intended audience.

Google Launches Ad Strength Metric Offering Advertisers Greater Insights

Produced a story about an AI-based enterprise-level product upgrade that has been introduced by IBM.

IBM launches Watson Assistant for Marketing

Reported on the launch of “Portal,” an in-home video-based chatting smart speaker from Facebook.

Facebook Draws Privacy Skepticism After Launching Multi-purpose Smart Screens

Created an article on why Amazon's presence in the APAC region poses a threat to the Facebook/Google duopoly, advertising agencies, and eCommerce companies.

Here's Why Amazon Is Worrying the Google/Facebook Duopoly

Produced an article detailing the latest augmented-reality toolkits that could soon turn AR into a mainstay of marketing.

AR on the Cusp of Mainstream

B2B Content Strategy Portfolio (2020 to date)

English (British)

Babar Khan Javed is a technology editor with over 15 years of leading B2C, B2B, and B2E communications and adoption for digital transformation initiatives. He was a correspondent for Branding In Asia, where he covered the JAPAC advertising industry, including technology companies (Facebook, Google, Amazon) and AdTech firms (AdColony, IAS, MGID). 

At Haymarket Media, he produced stories on the advertising and marketing technology landscape in the APAC region. Babar was also a technology correspondent for CIO Middle East, reporting MENA region news pertaining to IT trends, CIO/CTO moves, new technology partnerships, and covered the annual GITEX 2019.

Babar Khan Javed

Employment Highlights

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Portfolio

[Content Marketing] [Ghostwriting] Why Amazon Acquired Souq.com

[Content Marketing] [Ghostwriting] Five Key Elements That Define Memorable Brands

[#Strategy] What the frenzy over Clubhouse reminds us about brand strategy

[#AdTech] When GDPR increased Google's market concentration

[#AdTech] Are advertisers prepared to break-up with iOS customers in 2021?

[#AdTech] Is the advertising industry ready for the cookie erosion?

[Content Marketing] [Ghostwriting] Why Amazon Acquired Souq.com

[Content Marketing] [Ghostwriting] Five Key Elements That Define Memorable Brands

[#Strategy] What the frenzy over Clubhouse reminds us about brand strategy

[#AdTech] When GDPR increased Google's market concentration

[#AdTech] Are advertisers prepared to break-up with iOS customers in 2021?

[#AdTech] Is the advertising industry ready for the cookie erosion?