Babar Khan Javed

About

Babar Khan Javed is a technology editor with over 15 years of leading B2C, B2B, and B2E communications and adoption for digital transformation initiatives. He was a correspondent for Branding In Asia, where he covered the JAPAC advertising industry, including technology companies (Facebook, Google, Amazon) and AdTech firms (AdColony, IAS, MGID). At Haymarket Media, he produced stories on the advertising and marketing technology landscape in the APAC region. Babar was also a technology correspondent for CIO Middle East, reporting MENA region news pertaining to IT trends, CIO/CTO moves, new technology partnerships, and covered the annual GITEX 2019.

Employment

6 roles

Jun 2020 - Present 5 years 11 months

Editor-in-Chief

Substack

Substack is an online platform that provides publishing, payment, analytics, and design infrastructure to support subscription newsletters.

Produced B2C and B2B demand generation case studies.
Chronicled an era of upheaval in the ad industry by delivering scoops on the client strategies of WPP, Publicis, Omnicom, IPG, Dentsu, and independent agencies.
Mined the worlds of data brokers and ad technology companies for stories on the promise and the perils of using data to target consumers with ads.
Helped readers understand how that data is collected, shared and put into action, and examined the implications for consumers and the companies that dominate online advertising.
Utilized secondary research databases, such as Bloomberg, Thomson Research, and Reuters, to build segments and identify marketing opportunities, present key findings in analyst briefings to clients - focused around Knowledge as a Service - advising on B2B GTM strategy for TMT companies entering the ASEAN region for the first time.

Aug 2019 - Aug 2020 1 year

Technology Correspondent

CIO Middle East

CIO Middle East, from IDG, is a specialized publication for enterprise CIOs and business technology executives across the Middle Eastern region.

Considered as the first freelancer reporting MENA region news pertaining to IT trends, CIO/CTO moves, new technology partnerships, and covered the annual GITEX 2019 for the publication.
Broke the news about AWS data centers and the regulatory challenges faced by cloud computing providers in the region.
Covered numerous CISO and CTO level case studies pertaining to security, product development, and software development cycles, including the use of Agile and Scrum.

Aug 2018 - Aug 2020 2 years

Correspondent

Branding In Asia

Branding In Asia is a magazine that provides the latest branding, marketing, and advertising trends in Asia.

Covered the JAPAC advertising industry, including technology companies (Facebook, Google, Amazon), advertising agencies (S4 Capital, Omnicom, WPP), and AdTech firms (AdColony, IAS, MGID).
Produced and reported stories of how the C-suite successfully deploys AdTech, IoT, the blockchain, machine learning, computer vision, NLP, neural networks, and self-driving assets.
Focused on themes such as fintech, telecommunications, e-commerce, CPG, and pricing.

Jun 2017 - Aug 2018 1 year 2 months

Technology Editor, Campaign Asia-Pacific

Haymarket Media Group

Covered the advertising and marketing technology landscape in the APAC region, with extensive event hosting and panel moderation duties at Campaign 360 and Spikes Asia.
Developed an understanding of the dynamics of the marketing communications community in Asia, enabling the identification of stories that are of value to professionals in terms of tech strategy and the most innovative brands and businesses.
Authored 290 articles in 15 months.

Oct 2016 - May 2017 7 months

General Manager, B2B Marketing

Centric DXB

Centric is a full service digital agency with in-house capability of branding, creative design, content, technology, implementation, and marketing.

Led communications to place the agency thought leadership in tier 1 publications such as Entrepreneur, AdAge, CMSwire, e27, Yahoo Singapore, and many more.
Managed the editorial strategy for "Insights" and external PR, helping the CEO and directors share their perspectives and ideas in the context of issues that matter most to marketers.
Improved the quality of leads within six months.
Wrote and edited columns and op-ed pieces with or on behalf of key management.

Oct 2013 - Dec 2014 1 year 2 months

Chief Marketing Officer, MENAP

Ephlux

Ephlux is an agile consulting and technology services company that provides application, integration and marketing services to enhance customer experience.

Headed B2B lead generation campaigns for a SaaS tool aimed at CMO's looking to maximize advertising effectiveness. The campaigns had a 25x ROMI with primary focus on content marketing driven by LinkedIn, Quora, and Reddit.
Signed on Rocket Internet for an investor relations focused PR drive around their Carmudi venture, featuring on LinkedIn Pulse, Future CMO and the main site.