Tom Baker
Growth Marketer

Tom Baker

Expert in paid ads, SEO, social ads, Webflow development, & data analytics.
Work with Tom Work with a Growth Marketer

About

Tom Baker is a growth marketer with a decade of experience in helping companies of all sizes grow their online businesses via a wide range of growth channels and tactics, having worked with companies like Rocket Internet, Tutor House, and RideTo. He has expertise in paid advertising, SEO, social ads, Webflow development, and data analytics. Tom also writes articles on growth marketing.

Employment

3 roles
Jan 2019 - Present 7 years 4 months
Growth Marketer
Tutor House
  • Managed SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Identified target audiences and devised digital campaigns that engage and convert.
  • Optimized landing pages and user funnels.
  • Watched for opportunities to improve and come up with creative growth strategies from SEO to email marketing to make the company grow with new customers and reduce churn.
Jan 2017 - Present 9 years 4 months
Venture Development Lead
Rocket Internet
  • Drove company-wide venture development, with a focus on revenue growth initiatives, taking an end-to-end approach, from conceptualization to go-to-market.
  • Identified market opportunities to facilitate growth outside of the core business.
  • Coordinated with business development, marketing, operations, tech, and supply chain teams across markets to ensure the successful end-to-end roll-out of new revenue growth initiatives.
Mar 2017 - Sep 2018 1 year 6 months
Growth Marketer
RideTo

RideTo is a platform for new motorcyclists in the UK.

  • Worked with cross-functional team (product, services, sales) to establish growth strategies to support RideTo's revenue goals.
  • Created, managed, and experimented with new user acquisition campaigns.
  • Conceived and executed on a wide range of content campaigns to drive education and engagement.

Education

Sep 2010 - Jun 2013 2 years 9 months
Bachelor of Applied Science, Sports and Exercise Science
University of Bath

Portfolio

3 items