Charlie Richmond
Content Strategist

Charlie Richmond

Past clients include Deloitte, LinkedIn, London Business School, Paypal, Sony Music, NetApp, Cloudera, and New Relic.
Work with Charlie Work with a Content Strategist

About

Charlie Richmond is an experienced content creation leader with a proven track record in leading content initiatives for renowned clients, including Deloitte, LinkedIn, London Business School, Paypal, Sony Music, NetApp, Cloudera, New Relic and Shutterstock. Expertise in researching and developing compelling copy across diverse formats for B2B and B2C audiences, including thought leadership LinkedIn posts, social media content, press releases, whitepapers, blogs, reports, and award submissions. He is skilled in managing content-led campaigns for print and digital platforms, collaborating with domestic and international cross-functional stakeholders. Charlie has strong editing skills to ensure adherence to client-facing standards. Proficient in project lifecycle management, including coordination with external digital and video agencies.

Employment

5 roles
Nov 2018 - Present 7 years 6 months
Copywriter, Content Manager, and Content Strategist
Freelance
  • Interpreted briefs to write a range of copy, including articles, blogs, brochures, web copy, social media posts, and other promotional materials for clients such as London Business School, Paypal, Sony Music, Peabody Trust, Nordoff Robbins, and the Academy of Contemporary Music.
  • Created print and digital media content, adjusting content and language to cater to different audiences and locations.
  • Oversaw all brand elements, transforming client ideas into full, creative campaigns.
  • Provided in-depth insights into the various content channels for different audience groups, ensuring effective communication and engagement.
  • Provided consultancy services for client content strategy, offering expert advice and recommendations to optimize their content marketing efforts.
Feb 2022 - Aug 2023 1 year 6 months
Senior Content Editor
Mike Worldwide
  • Led content creation efforts for the London office, working with clients such as Deloitte, New Relic, Payen, LinkedIn, Ateliere, Shutterstock, and Cloudera.
  • Planned and conducted research to create a copy in various formats, including bylines, press releases, whitepapers, blogs, social media copy, reports, and award submissions for a diverse range of B2B and B2C clients.
  • Created social media posts tailored to B2B and B2C audiences, including thought leadership LinkedIn posts for brands and senior executives, Instagram and Facebook posts, and Tweets.
  • Developed and managed content-led campaigns and strategies for both print and digital platforms.
  • Edited colleagues' content to ensure it met client-facing standards.
  • Collaborated cross-functionally with internal and external stakeholders, both domestically and internationally, particularly on technology, finance, and professional services projects.
  • Managed project lifecycles with key clients, including coordinating with external digital and video agencies.
Jun 2021 - Feb 2022 8 months
Copywriter Specialist
NetApp
  • Scripted, mapped out, and conducted sanity checks on chatbot playbooks for use on the NetApp website.
  • Wrote and edited email campaigns for B2B products across the organization, with a focus on the APAC and EMEA regions.
  • Analyzed and optimized existing email campaigns to improve open and click-through rates.
  • Collaborated with teams across the world to ensure deadlines were met and all processes were completed smoothly.
  • Wrote copy for social media posts and advertisements used on official channels.
  • Understood and implemented the NetApp tone of voice to ensure all communications were appropriate and aligned with the brand's messaging.
  • Conducted A/B tests on content to improve result metrics and drive better performance.
Dec 2019 - Jun 2021 1 year 6 months
Client Referral Manager
Street Storage
  • Wrote GDPR and other data policies to ensure compliance with relevant regulations and protect the organization's data.
  • Implemented and maintained a CRM system, including creating databases, forms, and workflows to streamline data management processes.
  • Created engaging digital content for various channels to promote the organization and increase brand awareness.
  • Developed and managed the organization's blog and website on Squarespace, ensuring regular updates and a user-friendly experience.
  • Identified key management opportunities to share charity perspectives and actively contributed to writing charity policies.
  • Collaborated with internal stakeholders to gather information and insights for policy development and content creation.
  • Conducted research and stayed up-to-date with industry trends to enhance the organization's digital presence and content strategy.
Feb 2018 - Mar 2019 1 year 1 month
Agent Assistant
Creative Artist Agency
  • Worked with artists and agencies to develop PR and social media strategies to enhance their visibility and reach.
  • Drafted briefings and provided approval and support for interviews with key media, ensuring appropriate messaging and representation.
  • Drafted and issued regular press releases, incorporating relevant quotes from the artist or label, to communicate important updates and announcements.
  • Spearheaded digital PR and content initiatives to improve SEO, online campaigns, and overall brand activity.
  • Project managed multiple artist tours and social media campaigns simultaneously, coordinating logistics, timelines, and promotional activities.

Education

Jun 2019 - Dec 2019 6 months
NVQ 4, Copywriting
Blackford Centre
Sep 2012 - May 2015 2 years 8 months
BA Hons, Music Management
University of Hertfordshire

Portfolio

9 items