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Amanda Weisman

Amanda Weisman

Former social media and digital marketing lead at Capital Group.

Amanda Weisman is a social media strategist with experience working for a variety of clients, including leading brands, startups, celebrities, entrepreneurs, and global firms. She has created original content in the form of photography, videography, writing, graphic design, and email newsletters. Her past clients include Ray-Ban, Luxottica, Pelican, Manhattan Film Festival, and Verge Magazine. At Capital Group, she ran all social media channels and led the biggest paid social media campaigns for the years 2018 to 2019.

Social Media Strategy
Digital Marketing
Digital Media
Social Media Marketing
Social Media Content Creation
Marketing Communications
Content Writing
Journalism
Branding
Brand Development
Content Development
Content Strategy
Content Creation
Paid Social
Campaign Management
Web Content Management
Content Calendar
Content Planning
Amanda Weisman

Amanda Weisman

Former social media and digital marketing lead at Capital Group.

Amanda is Available for Projects

Work with Amanda

Employment Highlights

Social Media Strategist

Independent

May 2014 - April 2020 (5 years 11 months)

Social Media + Digital Marketing Lead

Capital Group

May 2018 - July 2019 (1 year 2 months)

Digital Marketing Manager

Social Plant

December 2016 - December 2017 (1 year)

Social Media Marketing Specialist

Syndctd

August 2016 - December 2016 (4 months)

1 More Entries

Education Highlights

Bachelor of Science, Multimedia Journalism

Emerson College

September 2013 - December 2016 (3 years 3 months)

Portfolio

Case Study: Capital Group

Case Study: Capital Group

Resume

Social Media Strategist

Independent

May 2014 - April 2020 (5 years 11 months)

  • Worked for clients including leading brands, startups, celebrities, entrepreneurs, global firms, and more.
  • Managed social channels, increased engagement and brand recognition, reached key audiences, and grew digital presences.
  • Created original content in the form of photography, videography, writing, graphic design, and email newsletters.
  • Connected influencers with brands and negotiate deals. Oversaw campaigns from pre-production through completion.
  • Designed and built websites, wrote blog posts optimized for search engines, set up e-commerce stores, and ran ad campaigns.
  • Used numerous tools like Instagram, Facebook, Twitter, Youtube, Etsy, Pinterest, Snapchat, Business Manager, Facebook Analytics, Google Analytics, Lightroom, GoPro Studio, Keywords, AdWords, SocialBlade, TSheets, Microsoft Office, Excel, Keynote, PowerPoint, Brandwatch, Slack, Telegram, Squarespace, and WordPress.
  • Clients: Ray-Ban, Luxottica, Pelican, Manhattan Film Festival, and Verge Magazine, among others.

Social Media + Digital Marketing Lead

Capital Group

May 2018 - July 2019 (1 year 2 months)

  • Ran all social media channels of Capital Group, home of American Funds.
  • Oversaw multi-million dollar budgets.
  • Led the biggest paid social media campaigns of the year, bringing 7x the results of the previous year's campaigns.
  • Grew organic and paid impressions by the millions while decreasing cost. Achieved click-through rates 12x greater than industry benchmark.
  • Interpreted data and analytics to make informed decisions on audience targeting.
  • Served as a liaison between the media agency, Facebook/Twitter/LinkedIn/Google reps, graphic designers, copywriters, and consultants.
  • Created brand guidelines and made key decisions on implementing new platforms.
  • Experimented with beta features, data resources, machine learning, and artificial intelligence to shape brand, thought leadership, and digital strategy for years to come.

Digital Marketing Manager

Social Plant

December 2016 - December 2017 (1 year)

Social Plant is an entertainment platform made to promote and spread genuine talent and social media marketing.

  • Oversaw client accounts and built multi-level digital marketing strategies to increase traffic from the ground up.
  • Grew channels including Facebook, Instagram, Twitter, Spotify, and YouTube for clients in tech and entertainment.
  • Managed the insights team to capture audience information and behavior to build, improve, and monetize outreach.
  • Streamlined communication between CEO, tech team, and clients.
  • Helped launch a new, innovative traffic boosting platform.

Social Media Marketing Specialist

Syndctd

August 2016 - December 2016 (4 months)

Syndctd is an advertising and creative agency in Los Angeles, specializing in web design and development, SEO, SEM, social media marketing, and content creation.

  • Created weekly and monthly social media content calendars for creative marketing agency Syndctd's top level clients.
  • Managed online communities by interacting with fans, responding to consumer questions and increasing engagement.
  • Ensured brand consistency was delivered across all platforms including campaigns with high impact social influencers.
  • Built skills in experiential marketing, community management, content writing, and search engine optimization.

Web Staff & Music Assistant

88.9 WERS

September 2013 - May 2016 (2 years 8 months)

WERS (88.9 FM) is one of Emerson College's two radio stations located in Boston, MA.

  • Interviewed and photographed musicians in studio and at concerts.
  • Wrote and published music news articles and album reviews.
  • Selected new music to add to radio station's rotation.
  • Helped manage radio website, uploading articles and media.
  • Drove fundraising efforts to increase profits.
  • Assisted the music director and web staff director.

Education

Bachelor of Science, Multimedia Journalism

Emerson College

September 2013 - December 2016 (3 years 3 months)