Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Anthony Young

Anthony Young

Digital Marketer

Past clients include MTV, NewsCorp, and Diapers.com.

Anthony Young has 15 years' experience across different aspects of digital marketing, including search engine optimization, landing page optimization, content optimization, integrated PPC, paid search campaigns, organic search engine marketing, and marketing automation. At SnapLogic, he developed and implemented an online acquisition strategy that utilized content marketing, SEO, SEM, and social media marketing to reach SnapLogic's enterprise-level audience. He also has conducted SEO work for companies such as MTV, NewsCorp, Goby.com, Diapers.com, and large e-commerce sites, as well as several nonprofits.

Digital Marketing
SEO
PPC
Landing Page Optimization
Paid Search
SEM
Marketing Automation
Social Media Marketing
Content Marketing
Content Optimization
Digital Content
Content Creation
Content Management
CRM
Display Ads
Marketo
Pardot
Lead Generation
Schema.org Markup
SEO Audit
SEO Keyword Research
Google AdWords
Google Search Console
Google Analytics
SEOMoz
Majestic
SEMrush
Anthony Young

Anthony Young

Past clients include MTV, NewsCorp, and Diapers.com.

Digital Marketer

Anthony is Available for Projects

Work with Anthony

Employment Highlights

Senior Digital Marketing Consultant

Independent

March 2015 - Present (6 years 1 month)

Senior Digital Marketing Manager

Lacoon Mobile Security

June 2014 - February 2015 (8 months)

Digital Experience Consultant

XOJET

September 2013 - February 2014 (5 months)

Director of Online Acquisition

SnapLogic, Inc.

November 2011 - May 2013 (1 year 6 months)

2 More Entries

Education Highlights

Bachelors (Double Major)

American University

January 1992 - June 1996 (4 years 5 months)

Resume

Senior Digital Marketing Consultant

Independent

March 2015 - Present (6 years 1 month)

  • Engaged with multiple concurrent clients ranging from enterprise IT to B2B to consumer-based security companies. Specialized in WordPress installs and buildout.
  • Designed and built website data layer (for near real-time decision-making).
  • Performed deep-dive SEO audits and making recommendations.
  • Wrote and implemented schema.org definitions for businesses.
  • Architected paid search and social paid search campaigns, including landing pages, lead forms, and lead management.

Senior Digital Marketing Manager

Lacoon Mobile Security

June 2014 - February 2015 (8 months)

Lacoon Mobile Security provides a mobile threat management platform that allows enterprises to manage and mitigate the risks of BYOD and protect their corporate assets from mobile cyber threats.

  • Developed and executed integrated multichannel strategy for SEO, SEM, email marketing, and lead nurturing.
  • Increased brand visibility by ranking in top 5 search results for 32 out of 37 keyword phrases (#1 for 14).
  • Increased top or the funnel leads generated by 5X.
  • Managed (hands-on) direct marketing campaigns including PPC, email outreach, and newsletters.
  • Performed customer segmentation for targeting purposes.
  • Cleansed salesforce database of duplicate contacts, leads, and accounts.
  • Improved data hygiene through implementation or tools and workflow to standardize data input by sales team.
  • Architected lead pipeline and data flow from website into Salesforce and synchronization with Pardot.
  • Coded/implemented Gravity Forms and automated customer communications workflow resulting from conversion activity.
  • Developed data layer and custom analytics dashboards that reported site activity and user metrics in near real time.

Digital Experience Consultant

XOJET

September 2013 - February 2014 (5 months)

XOJET is a private aviation services platform in North America, blending the expertise of a fleet owner-operator with the client-centric approach of a leading brokerage.

  • Supported marketing team on development and implementation or internet marketing strategies and tactics designed to increase visits to XOJET's external website, increase transactional volume, sales leads, and conversion rates.
  • Increased brand visibility by ranking in top 3 search results for 27 out of 42 keyword phrases.
  • Increased YoY revenue by 20% via SEO, SEM and email marketing marketing strategy.
  • Improved operational efficiency by implementing good data hygiene best practices through standards-based data input.
  • Significantly increased Salesforce adoption rate among sales team through one-on-one tutorials and in-house produced training videos.
  • Moved sales team from antiquated signature process and workflow to an integrated DocuSign solution significantly improving response times to customer cases and reducing the sales team's administrative workload.
  • Analyzed online advertising, email marketing, and web trend data and provided detailed business reporting for progressive targeting to increase effectiveness or digital campaigns.

Director of Online Acquisition

SnapLogic, Inc.

November 2011 - May 2013 (1 year 6 months)

SnapLogic is a commercial software company that provides Integration Platform as a Service (iPaaS) tools for connecting cloud data sources, SaaS applications and on-premises business software applications.

  • Developed and implemented an Integrated online acquisition strategy that utilized content marketing, search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM) to reach SnapLogic's enterprise-level audience.
  • Vastly increased visibility of the Snaplogic brand; achieved 600% increase in SnapLogic content pages in the Google Index; increased by 10x number of key terms ranking on the first; increased by 15X number of key terms ranking in the top 3.
  • Increased month over month growth in qualified inbound organic leads.
  • Increased qualified Twitter followers by over 550% (with low attrition rate); increased qualified LinkedIn followers by 630%; increased Facebook followers by over 700%.
  • Grew qualified inbound leads, the most popular webinars by total registrants.
  • Dramatically increased message amplification and social citations which reinforced organic rankings and helped generate more highly qualified inbound leads.
  • Effectively assisted organic and social strategy to drive Increased awareness and conversions for events, webinar registrations and important product updates.

Digital Marketing Consultant

Independent

January 2006 - March 2013 (7 years 2 months)

  • Performed SEO site audits, keyword research and strategy development, link building for SEO, meta tags, link graph analysis, information architecture analysis for MTV, NewsCorp, Goby.com, Diapers.com, and multiple large multi-million dollar e-commerce sites, as well as several nonprofits.
  • Focused on SEO, SEM, lead generation, social media marketing, site analysis and auditing, and content optimization.
  • Provided freelance consulting services for multiple clients in multiple market verticals across the United States.
  • Developed and executed all digital marketing components that optimize content visibility via SEO, SEM, and SMM.

Director of Search Marketing

Lead Click Media

November 2010 - October 2011 (11 months)

LeadClick Media is provides web-based lead generation services primarily to the automotive, real estate, and financial services markets.

  • Led a newly created search marketing department and directed a team in developing strategies to grow revenue and net income via social media and organic (SEO) and paid search (PPC) referrals.
  • Increased quality of leads across market verticals.
  • Improved runnel conversion through landing page optimization and funnel conversion analysis.
  • Performed initial gap analysis of online capabilities.
  • Directed SEO/SMM strategy and advised parent company on new product development of identity theft and credit monitoring product.
  • Made new investments and provided additional training where necessary.
  • Assessed in-house talent pool and reorganized into more suitable roles.
  • Directed strategic plan to align online assets with revenue and P&L goals.

Education

Bachelors (Double Major), Economics & International Political Economy

American University

January 1992 - June 1996 (4 years 5 months)