Anthony Young

• Engaged with multiple concurrent clients ranging from enterprise IT to B2B to consumer-based security companies. Specialized in WordPress installs and buildout.
• Designed and built website data layer (for near real-time decision-making).
• Performed deep-dive SEO audits and making recommendations.
• Wrote and implemented schema.org definitions for businesses.
• Architected paid search and social paid search campaigns, including landing pages, lead forms, and lead management.

Lacoon Mobile Security provides a mobile threat management platform that allows enterprises to manage and mitigate the risks of BYOD and protect their corporate assets from mobile cyber threats.

• Developed and executed integrated multichannel strategy for SEO, SEM, email marketing, and lead nurturing.
• Increased brand visibility by ranking in top 5 search results for 32 out of 37 keyword phrases (#1 for 14).
• Increased top or the funnel leads generated by 5X.
• Managed (hands-on) direct marketing campaigns including PPC, email outreach, and newsletters.
• Performed customer segmentation for targeting purposes.
• Cleansed salesforce database of duplicate contacts, leads, and accounts.
• Improved data hygiene through implementation or tools and workflow to standardize data input by sales team.
• Architected lead pipeline and data flow from website into Salesforce and synchronization with Pardot.
• Coded/implemented Gravity Forms and automated customer communications workflow resulting from conversion activity.
• Developed data layer and custom analytics dashboards that reported site activity and user metrics in near real time.

XOJET is a private aviation services platform in North America, blending the expertise of a fleet owner-operator with the client-centric approach of a leading brokerage.

• Supported marketing team on development and implementation or internet marketing strategies and tactics designed to increase visits to XOJET's external website, increase transactional volume, sales leads, and conversion rates.
• Increased brand visibility by ranking in top 3 search results for 27 out of 42 keyword phrases.
• Increased YoY revenue by 20% via SEO, SEM and email marketing marketing strategy.
• Improved operational efficiency by implementing good data hygiene best practices through standards-based data input.
• Significantly increased Salesforce adoption rate among sales team through one-on-one tutorials and in-house produced training videos.
• Moved sales team from antiquated signature process and workflow to an integrated DocuSign solution significantly improving response times to customer cases and reducing the sales team's administrative workload.
• Analyzed online advertising, email marketing, and web trend data and provided detailed business reporting for progressive targeting to increase effectiveness or digital campaigns.

SnapLogic is a commercial software company that provides Integration Platform as a Service (iPaaS) tools for connecting cloud data sources, SaaS applications and on-premises business software applications.

• Developed and implemented an Integrated online acquisition strategy that utilized content marketing, search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM) to reach SnapLogic's enterprise-level audience.
• Vastly increased visibility of the Snaplogic brand; achieved 600% increase in SnapLogic content pages in the Google Index; increased by 10x number of key terms ranking on the first; increased by 15X number of key terms ranking in the top 3.
• Increased month over month growth in qualified inbound organic leads.
• Increased qualified Twitter followers by over 550% (with low attrition rate); increased qualified LinkedIn followers by 630%; increased Facebook followers by over 700%.
• Grew qualified inbound leads, the most popular webinars by total registrants.
• Dramatically increased message amplification and social citations which reinforced organic rankings and helped generate more highly qualified inbound leads.
• Effectively assisted organic and social strategy to drive Increased awareness and conversions for events, webinar registrations and important product updates.

• Performed SEO site audits, keyword research and strategy development, link building for SEO, meta tags, link graph analysis, information architecture analysis for MTV, NewsCorp, Goby.com, Diapers.com, and multiple large multi-million dollar e-commerce sites, as well as several nonprofits.
• Focused on SEO, SEM, lead generation, social media marketing, site analysis and auditing, and content optimization.
• Provided freelance consulting services for multiple clients in multiple market verticals across the United States.
• Developed and executed all digital marketing components that optimize content visibility via SEO, SEM, and SMM.

LeadClick Media is provides web-based lead generation services primarily to the automotive, real estate, and financial services markets.

• Led a newly created search marketing department and directed a team in developing strategies to grow revenue and net income via social media and organic (SEO) and paid search (PPC) referrals.
• Increased quality of leads across market verticals.
• Improved runnel conversion through landing page optimization and funnel conversion analysis.
• Performed initial gap analysis of online capabilities.
• Directed SEO/SMM strategy and advised parent company on new product development of identity theft and credit monitoring product.
• Made new investments and provided additional training where necessary.
• Assessed in-house talent pool and reorganized into more suitable roles.
• Directed strategic plan to align online assets with revenue and P&L goals.