Kay Hui
UX Designer

Kay Hui

Past clients include Unilever, P&G, Coke, and Nestlé.
Work with Kay Work with a UX Designer

About

Kay Hui is a strategic branding and communications professional with global experience across the marketing spectrum. She has developed brand, communications strategy, and innovation pipeline for international clients including Unilever, Arnott’s, P&G, Coke, and Nestlé. As a creative and strategic planner, she has worked on projects with extremely challenging timelines and deliverables by providing effective marketing solutions. Kay has provided consulting on product innovation, digital marketing strategy, UX, and store design, with one-o interviews to understand customer insights and customer journeys.

Employment

5 roles
Oct 2018 - Present 7 years 7 months
Designer
Independent

The Tinkerbox is a small business that creates sustainable, reusable alternative solutions.

  • Handcrafted reusable alternatives to single-use disposables.
  • Created reusable daily items such as cotton pads, menstrual products, towels, covers and snack bags.
Jan 2017 - Present 9 years 4 months
Strategic Consultant
Independent
  • Provided consulting on projects including product innovation, digital marketing strategy, UX, store design, and brand with a focus on innovation, analysis, one-on-one interviews to understand customer insights and customer journeys.
  • Clients: MullenLowe, Invitro Innovation, Possible, Bonsey Design, Bonsey Jaden and 3M.
Mar 2018 - Oct 2018 7 months
Brand Director
DIA Brands

DIA is a design, innovation, and strategic branding consultancy in Singapore specializing in research, brand strategy, brand design and communications strategy.

  • Generated insights, defined opportunities and helped clients to develop a meaningful business led brand strategies.
  • Partnered with clients throughout their brand journey from discovery to strategy, brand design, cultural engagement, and brand activation.
  • Clients: The Coca-Cola Company, Olam International, Tipex Group, and Lee Kum Kee Group.
Mar 2015 - Dec 2016 1 year 9 months
Strategic Planner
eÿeka Asia

eÿeka discovers, develops, and delivers co-creative solutions and crowdsourcing creative content for brands.

  • Developed brand, communications strategy, and innovation pipeline for clients.
  • Consulted and counseled on project deliverables that will deliver on client objectives.
  • Analyzed creative output and transforming the output into actionable roadmaps.
  • Uncovered insights and trends from secondary research gathered from the creative output.
  • Analyzed and distilled creative consumer output (including interviews and focus groups) for insights.
  • Conceptualized and facilitated cross-functional workshops to co-create actionable client strategies.
  • Crafted internal process improvement strategies.
  • Clients: Unilever, Arnott’s, P&G, Coke, and Nestlé.
Jul 2014 - Mar 2015 8 months
Associate Director
Hill+Knowlton Strategies Singapore
  • Led the marketing communications portfolio, oversaw all portfolio clients, partner agencies, team members, and internal relationships.
  • Developed PR marketing communications strategy for each client including overarching communications platform and strategy, and content development.
  • Managed and nurtured existing client relationships for organic growth of the business.
  • Handled and forecasted revenue and resources within the team.
  • Worked for various clients including Me@OUE fine dining restaurant, Nikon, and Christie’s Auction House.

Education

Jun 1996 - Jun 1999 3 years
Bachelor of Business Administration, Marketing
National University of Singapore

Portfolio

14 items