<ul><li>Provided consulting on projects including product innovation, digital marketing strategy, UX, store design, and brand with a focus on innovation, analysis, one-on-one interviews to understand customer insights and customer journeys.</li><li>Clients: MullenLowe, Invitro Innovation, Possible, Bonsey Design, Bonsey Jaden and 3M.</li></ul>

Strategic Consultant

The Tinkerbox is a small business that creates sustainable, reusable alternative solutions.<ul><li>Handcrafted reusable alternatives to single-use disposables.</li><li>Created reusable daily items such as cotton pads, menstrual products, towels, covers and snack bags.</li></ul>

Designer

DIA is a design, innovation, and strategic branding consultancy in Singapore specializing in research, brand strategy, brand design and communications strategy.<ul><li>Generated insights, defined opportunities and helped clients to develop a meaningful business led brand strategies.</li><li>Partnered with clients throughout their brand journey from discovery to strategy, brand design, cultural engagement, and brand activation.</li><li>Clients: The Coca-Cola Company, Olam International, Tipex Group, and Lee Kum Kee Group.</li></ul>

Brand Director

eÿeka discovers, develops, and delivers co-creative solutions and crowdsourcing creative content for brands.<ul><li>Developed brand, communications strategy, and innovation pipeline for clients.</li><li>Consulted and counseled on project deliverables that will deliver on client objectives.</li><li>Analyzed creative output and transforming the output into actionable roadmaps.</li><li>Uncovered insights and trends from secondary research gathered from the creative output.</li><li>Analyzed and distilled creative consumer output (including interviews and focus groups) for insights.</li><li>Conceptualized and facilitated cross-functional workshops to co-create actionable client strategies.</li><li>Crafted internal process improvement strategies.</li><li>Clients: Unilever, Arnott’s, P&amp;G, Coke, and Nestlé.</li></ul>

Strategic Planner

<ul><li>Led the marketing communications portfolio, oversaw all portfolio clients, partner agencies, team members, and internal relationships.</li><li>Developed PR marketing communications strategy for each client including overarching communications platform and strategy, and content development.</li><li>Managed and nurtured existing client relationships for organic growth of the business.</li><li>Handled and forecasted revenue and resources within the team.</li><li>Worked for various clients including Me@OUE fine dining restaurant, Nikon, and Christie’s Auction House.</li></ul>

Associate Director

Led the marketing communications portfolio, oversaw all portfolio clients, partner agencies, team members, and internal relationships for an international public relations company in Singapore.

Hill+Knowlton Strategies

Kay Hui

Developed brand, communications strategy, and innovation pipeline for an online crowdsourcing and co-creation platform.

eÿeka Asia

Generated insights, defined opportunities, and helped clients to develop a meaningful business led brand strategies for design, innovation, and strategic branding consultancy in Singapore.

DIA Brands

Shared an article about her journey of making reusable menstrual products such as cloth pads and pantyliners.

Zerowaste Period Journey

Created coffee cup carriers that clip on to cup's (usually removable) band.

Coffee Cup Carriers

Commissioned to design a bento bag that is easy to carry, with multipurpose and functions for everyday life - groceries, shopping, and dates.

Bento Bag

Commissioned to create reusable snack and sandwich baggies that can replace single-use plastic bags and zipper bags.

Snack Baggies

Created reusable menstrual products such as sanitary pads and pantyliners.

Reusable Period Pads

Designed bowl covers that are elasticized and can wrap around bowl fairly easily. It is versatile enough to fit a variety of bowl sizes and comes in two sizes.

Easy Wrap Bowl Covers

Customized unpaper towel minis made with absorbent woven cotton.

Cotton Mini Towels

Created a "bao fok" or "furoshiki" or wrapping cloth, an old method of carrying belongings. It has woven stripey cotton on one side and waterproof fabric on the other that can be used as a mat for packed foods.

Traditional Bao Fok

Commissioned to create the botanicals range of sanitary pads - a blue monstera, mint green leaf, and a navy blue and green fern+monstera. These pads are 100% natural, breathable, don't have any of the nasty chemicals in commercial disposable pads.

3 Pads and a Little News

Produced everyday items that solve problems and pro-sustainability.

Tinkers

Commissioned by various clients to provide creative solutions/products to daily problems.

The Tinkerbox (@insidethetinkerbox)

English (British)

Kay Hui is a strategic branding and communications professional with global experience across the marketing spectrum. She has developed brand, communications strategy, and innovation pipeline for international clients including Unilever, Arnott’s, P&G, Coke, and Nestlé. As a creative and strategic planner, she has worked on projects with extremely challenging timelines and deliverables by providing effective marketing solutions. Kay has provided consulting on product innovation, digital marketing strategy, UX, and store design, with one-o interviews to understand customer insights and customer journeys.

Kay Hui

Employment Highlights

Education Highlights

Portfolio

Hill+Knowlton Strategies

eÿeka Asia

DIA Brands

Zerowaste Period Journey

Coffee Cup Carriers

Bento Bag

Hill+Knowlton Strategies

eÿeka Asia

DIA Brands

Zerowaste Period Journey

Coffee Cup Carriers

Bento Bag