Lindsay Swain
Social Media Management Expert

Lindsay Swain

Previously worked for L'Oréal, Charlotte Tilbury Beauty and Sephora UK.
Work with Lindsay Work with a Social Media Management Expert

About

Lindsay Swain is a social media and digital marketing professional with deep expertise in strategy, content creation, and brand storytelling. She specialises in developing and managing global social media campaigns, influencer partnerships, and cross-platform content that strengthen brand presence and audience engagement. She has worked with leading brands including Charlotte Tilbury Beauty, Bondi Sands, L’Oréal (CeraVe & Vichy), Sarah Chapman Skinesis, Feelunique (now Sephora UK), and Lynx Golf, supporting them with innovative social strategies, creative content direction, and community management. Lindsay brings a blend of creativity and strategic insight, ensuring social media activations are aligned with brand values, resonate with audiences, and integrate seamlessly across digital touchpoints.

Employment

5 roles
Aug 2024 - Present 1 year 9 months
Marketing, Social Media & Content Consultant – Director
LIW Consulting
  • Partnered with startups, SMEs, and established brands across beauty, lifestyle, retail, and media, delivering both short-term projects and ongoing advisory.
  • Developed end-to-end social media strategies encompassing content planning, community engagement, paid social, and influencer partnerships.
  • Delivered training and coaching for internal teams, helping clients build in-house capability in content creation, paid social execution, and KPI tracking.
  • Produced content and campaign roadmaps tailored to each client’s commercial goals, ensuring alignment of brand personality with target audiences.
  • Provided consultancy on digital transformation, including best practices for CRM integration, social-first brand activations, and measurement frameworks.
  • Managed client relationships from pitch to delivery, working cross-functionally with creative, PR, and performance marketing teams.

Recent Projects:

  • Social Media Lead – Lynx Golf (UK): Oversaw organic and paid social strategy, content production, and community growth across platforms.
  • Social Media Strategist – Our Medicine (SBS Australia): Designed and delivered a short-term strategy to drive awareness and engagement for a broadcast launch.
  • Social Media Strategist & Coach – AgentX: Provided strategy and one-on-one coaching, equipping the team with tools to manage paid and organic channels effectively.
Jan 2021 - Apr 2022 1 year 3 months
Global Social Media Content and Community Manager
Bondi Sands
  • Led global organic social media strategy, content direction, and influencer partnerships.
  • Managed a team across the US, UK, and Europe, overseeing growth and engagement.

Achievements:

  • Launched Everyday Skincare sub-range social presence, growing +125k Instagram followers in 5 months.
  • Drove record-breaking social partnerships with Pretty Little Thing and Iconic London.
Sep 2019 - Dec 2020 1 year 3 months
Global Social Media Manager
Charlotte Tilbury Beauty
  • Directed global social media across Instagram, Facebook, Twitter, YouTube, Pinterest, and TikTok.
  • Managed a team of three and collaborated with the founder on content and activations.

Achievements:

  • Grew community by +600k Instagram followers in 10 months.
  • Launched Charlotte Tilbury’s TikTok channel and evolved its pioneering strategy.
  • Managed crisis response and reactive strategy during COVID-19 and BLM.
Mar 2019 - Sep 2019 6 months
Social Media Manager
Sarah Chapman
  • Oversaw all organic social media content and community management.
  • Worked with the founder and PR partners on influencer gifting, partnerships, and campaigns.

Achievements:

  • Delivered the first influencer content trip with Perfect Moment Sports.
  • Launched influencer seeding and the Chelsea in Bloom campaign.
Dec 2016 - Mar 2019 2 years 3 months
Social Media Producer
Feelunique (now Sephora)
  • Managed social media team and executed campaigns to boost visibility and engagement.
  • Directed content shoots, brand collaborations, live events, and ambassador programs.
  • Managed content calendars, influencer partnerships, and community engagement.
  • Supported campaigns including Tomorrow’s Top Vlogger, Pinterest EU launch, and Vogue Beauty Awards

Education

Sep 2011 - May 2014 2 years 8 months
Fashion & Textile Retailing (BSc), Undergraduate
University of Manchester

Portfolio

1 item