Lindsay Swain
Social Media Management Expert

Lindsay Swain

Previously worked for L'Oréal, Charlotte Tilbury Beauty and Sephora UK.
Work with Lindsay Work with a Social Media Management Expert

About

Lindsay Swain is a Singapore-based social media and digital marketing professional with deep expertise in strategy, content creation, and brand storytelling. She specialises in developing and managing global social media campaigns, influencer partnerships, and cross-platform content that strengthen brand presence and audience engagement. She has worked with leading brands including Charlotte Tilbury Beauty, Bondi Sands, L’Oréal (CeraVe & Vichy), Sarah Chapman Skinesis, Feelunique (now Sephora UK), and Lynx Golf, supporting them with innovative social strategies, creative content direction, and community management. Lindsay brings a blend of creativity and strategic insight, ensuring social media activations are aligned with brand values, resonate with audiences, and integrate seamlessly across digital touchpoints.

Employment

5 roles
Aug 2024 - Present 1 year 11 months
Marketing, Social Media & Content Consultant – Director
LIW Consulting
  • Partnered with startups, SMEs, and established brands across beauty, lifestyle, retail, and media, delivering both short-term projects and ongoing advisory.
  • Developed end-to-end social media strategies encompassing content planning, community engagement, paid social, and influencer partnerships.
  • Delivered training and coaching for internal teams, helping clients build in-house capability in content creation, paid social execution, and KPI tracking.
  • Produced content and campaign roadmaps tailored to each client’s commercial goals, ensuring alignment of brand personality with target audiences.
  • Provided consultancy on digital transformation, including best practices for CRM integration, social-first brand activations, and measurement frameworks.
  • Managed client relationships from pitch to delivery, working cross-functionally with creative, PR, and performance marketing teams.

Recent Projects:

  • Social Media Lead – Lynx Golf (UK): Oversaw organic and paid social strategy, content production, and community growth across platforms.
  • Social Media Strategist – Our Medicine (SBS Australia): Designed and delivered a short-term strategy to drive awareness and engagement for a broadcast launch.
  • Social Media Strategist & Coach – AgentX: Provided strategy and one-on-one coaching, equipping the team with tools to manage paid and organic channels effectively.
Jan 2021 - Apr 2022 1 year 3 months
Global Social Media Content and Community Manager
Bondi Sands
  • Led global organic social media strategy, content direction, and influencer partnerships.
  • Managed a team across the US, UK, and Europe, overseeing growth and engagement.

Achievements:

  • Launched Everyday Skincare sub-range social presence, growing +125k Instagram followers in 5 months.
  • Drove record-breaking social partnerships with Pretty Little Thing and Iconic London.
Sep 2019 - Dec 2020 1 year 3 months
Global Social Media Manager
Charlotte Tilbury Beauty
  • Directed global social media across Instagram, Facebook, Twitter, YouTube, Pinterest, and TikTok.
  • Managed a team of three and collaborated with the founder on content and activations.

Achievements:

  • Grew community by +600k Instagram followers in 10 months.
  • Launched Charlotte Tilbury’s TikTok channel and evolved its pioneering strategy.
  • Managed crisis response and reactive strategy during COVID-19 and BLM.
Mar 2019 - Sep 2019 6 months
Social Media Manager
Sarah Chapman
  • Oversaw all organic social media content and community management.
  • Worked with the founder and PR partners on influencer gifting, partnerships, and campaigns.

Achievements:

  • Delivered the first influencer content trip with Perfect Moment Sports.
  • Launched influencer seeding and the Chelsea in Bloom campaign.
Dec 2016 - Mar 2019 2 years 3 months
Social Media Producer
Feelunique (now Sephora)
  • Managed social media team and executed campaigns to boost visibility and engagement.
  • Directed content shoots, brand collaborations, live events, and ambassador programs.
  • Managed content calendars, influencer partnerships, and community engagement.
  • Supported campaigns including Tomorrow’s Top Vlogger, Pinterest EU launch, and Vogue Beauty Awards

Education

Sep 2011 - May 2014 2 years 8 months
Fashion & Textile Retailing (BSc), Undergraduate
University of Manchester

Portfolio

1 item