Richard Bigtree

• Provided various digital marketing packages including paid social media and search management, email marketing, SMS marketing, feed management, and programmatic.
• Worked with diverse clients with a focus on lifestyle retail brands.

Z Supply is an e-commerce shop for women's clothing and lounge sets.

• Scoped, set, and executed all paid performance marketing campaigns.
• Managed SMS campaigns within attentive and email segmentation in Klaviyo.
• Handled day-to-day campaign planning and building within Facebook, Instagram, Pinterest, Snapchat, TikTok, YouTube, Google Ads, Bing, and programmatic display networks, including Quantcast, Criteo, Steelhouse, and Liveintent.
• Managed and led contact for third-party digital agency.

Iron & Resin offers clothes inspired by the world of surfing, skateboarding, and motorcycling.

• Managed all direct-to-consumer business including e-commerce and brick and mortar.
• Worked closely with the marketing director to ensure optimal execution of major product launches and marketing campaigns across all channels. 

SEED People's Market is a fashion boutique in California.

• Reported directly to the company president and CEO.
• Maintained the highest level of in-store standards, brand exposure, product marketing strategies, impactful consumer experiences, and back-of-office operations to promote rapid sales growth.
• Managed overall retail operations for all stores.
• Provided creative direction and planning of all store marketing campaigns, promotions, product assortments, and merchandising sets.
• Analyzed sales reports and P&L to maximize sales and profit margin.