Richard Bigtree

About

Rich Bigtree is a certified media buyer, email marketing, SMS marketing, and e-commerce digital marketing specialist. His specialization lies in retargeting, prospecting and new user acquisition, branded and non-brand search, social media marketing on Facebook and Instagram, Pinterest, TikTok, Snapchat, Google, Bing and programmatic display networks with a focus on lifestyle retail brands. He has experience in setting up well-researched, targeted campaigns along with tracking and optimization to help maximize ROAS.

Employment

4 roles

Aug 2020 - Present 5 years 9 months

Digital Marketing Manager

Z Supply LLC

Z Supply is an e-commerce shop for women's clothing and lounge sets.

Scoped, set, and executed all paid performance marketing campaigns.
Managed SMS campaigns within attentive and email segmentation in Klaviyo.
Handled day-to-day campaign planning and building within Facebook, Instagram, Pinterest, Snapchat, TikTok, YouTube, Google Ads, Bing, and programmatic display networks, including Quantcast, Criteo, Steelhouse, and Liveintent.
Managed and led contact for third-party digital agency.

Jan 2018 - Present 8 years 4 months

Digital Marketer

Independent

Provided various digital marketing packages including paid social media and search management, email marketing, SMS marketing, feed management, and programmatic.
Worked with diverse clients with a focus on lifestyle retail brands.

Oct 2017 - May 2020 2 years 7 months

Director of Retail

Iron & Resin

Iron & Resin offers clothes inspired by the world of surfing, skateboarding, and motorcycling.

Managed all direct-to-consumer business including e-commerce and brick and mortar.
Worked closely with the marketing director to ensure optimal execution of major product launches and marketing campaigns across all channels.

Sep 2012 - Oct 2017 5 years 1 month

General Manager of Retail Operations

SEED People's Market

SEED People's Market is a fashion boutique in California.

Reported directly to the company president and CEO.
Maintained the highest level of in-store standards, brand exposure, product marketing strategies, impactful consumer experiences, and back-of-office operations to promote rapid sales growth.
Managed overall retail operations for all stores.
Provided creative direction and planning of all store marketing campaigns, promotions, product assortments, and merchandising sets.
Analyzed sales reports and P&L to maximize sales and profit margin.