Kelsi Schmiedeke

KBFA is an award-winning full-service fine art consulting company that deals extensively with the art, design, and architectural communities both domestically and internationally. 

• Provided cross-platform B2B and B2C digital marketing strategy targeting interior designers and architects in the hospitality, healthcare, corporate, and residential verticals.
• Created and implemented digital marketing campaigns, including new website launch, CRO, SEO, social media, email marketing, content marketing, landing page development, A/B testing, and digital advertising campaigns. Reported and analyzed cross-channel campaign performance against goals.
• Built social media presence, increased engagement and following.
• Provided Salesforce and Pardot CRM management.
• Interviewed and managed team of social media managers, developers, and content writers to execute above campaigns.
• Planned and executed print advertising campaigns in major publications. Planned and promoted national and international trade shows and conferences.
• Produced video and photo shoots for major hospitality, healthcare, and corporate spaces.

GovEvents is an online resource for government events worldwide. 

• Developed B2G (government) paid lead generation campaign strategy for Carahsoft, the leading provider of government IT solutions via their advertising partner, GovEvents.com.
• Performed complete audit and strategic planning for organic and paid social media campaigns.
• Provided buyer persona and top of funnel content research and development.
• Managed Google, LinkedIn, and Facebook paid campaign strategy and execution exceeding client’s goal of qualified leads. Landing page CRO strategy, development, and A/B testing.
• Strategized full website relaunch for GovEvents and new unannounced business venture (in development).

MistNet develops security threat detection and prevention technologies that helps minimize exposure to serious cyber risks.

• Created B2B digital marketing strategy for the debut of CyberMist multi-entity threat detection and response platform in conjunction with the closing of their Series A funding round.
• Managed website UX, content and conversion rate optimization strategy and implementation.
• Provided SEO competitive research, optimization strategy, and implementation.
• Developed buyer persona and top of funnel content.
• Created and implemented HubSpot email nurture strategy.
• Implemented Google and LinkedIn paid campaign strategy as well as organic social media strategy.

EVXO creates organic vegan makeup available, specializing in ethical, cruelty-free cosmetics.

• Developed B2C e-commerce digital marketing strategy for vegan cosmetics line targeting millennials with the goal of reducing dependence on Amazon as a sales channel.
• Created and implemented Google Ads campaign strategy, including landing page strategy and A/B testing, resulting in increasing conversion rate by 240% in a six month period, delivering ROI through cosmetics sales.
• Built Shopify website UX, content, and conversion rate optimization strategy.
• Performed SEO competitive research, optimization strategy, and implementation, resulting in ROI from cosmetics sales through SEO. Also built MailChimp email nurture strategy.
• Reported and analyzed cross-channel campaign performance against goals.

ROI Online specializes in internet marketing, inbound marketing, content management, branding, social media, SEO, and design.

• Developed inbound marketing strategy for the agency and its clients; created marketing strategy as a scalable product for the agency.
• Created a process for executing strategy and client reporting.
• Conducted website audits, competitor research, UX assessments, and CRO strategy for agency and its clients.
• Interfaced with clients, agency executives, and direct internal team of content writers, developers, project managers and social media managers.
• Managed product development for agency HubSpot website and inbound marketing packages.