Myrto Paraschaki
SEO Specialist

Myrto Paraschaki

Previously from MediaCom, Starcom, Lewis PR & Burson-Marsteller.
Work with Myrto Work with a SEO Specialist

About

Myrto Paraschaki is a marketing professional with over six years' experience in content, SEO, and PR marketing roles in large agencies such as MediaCom, Starcom, Lewis PR, and Burson-Marsteller. She has worked in different European countries and developed several projects for major international clients, including WELLA, RIMMEL, Max Factor, Heineken, UBS, Ford, and Microsoft. As an SEO specialist, she has expertise in increasing organic visibility, improving user experience, and driving conversions in B2B and B2C websites. Her skills also include using SEO tools like Search Metrics, SEMrush, Deepcrawl, AWR Cloud, Ahrefs, Screaming Frog, SEOMoz, BrightEdge, and Pi Data Metrics.

Employment

4 roles
Jan 2019 - Present 7 years 4 months
SEO & Content Consultant
Independent
  • Partnered with Unilever’s content agency advising on SEO and content.
  • Worked with Accenture Interactive transforming businesses with search.
  • Managed the localization of keywords across markets working with a trusted network of SEO professionals.
  • Delivered ad-hoc and ongoing consultancy to digital agencies and clients.
  • Clients: Unilever (Lipton, Sensitive Expert, UFS, and Upfield) and Accenture (telecoms, insurance, and Google).
Oct 2017 - Jan 2019 1 year 3 months
SEO Senior Manager
Beamly (Coty Inc)

 Beamly, owned by Coty Inc, is a digital marketing and technology agency based in London, UK and New York City.

  • Introduced SEO to Beamly, created templates and delivered yearly plans.
  • Led SEO offering and managed a £200,000-plus business of Coty brands.
  • Informed UX design and navigational structure of the new Wella website.
  • Advised in the built of the new in-house website platform (CCX).
  • Performed global website analysis and migrations.
  • Regularly briefed editorial teams on trend identification and content.
  • Created SEO strategy for Coty Amazon Echo Voice Search app.
  • Clients: OPI UK, Manhattan De, Wella Professionals, Rimmel, and Max Factor.
Oct 2015 - Sep 2017 1 year 11 months
SEO Senior Planner
MediaCom UK
  • Delivered SEO, content, and influencer integrated strategies.
  • Developed SEO brand advocate product and led global influencer campaign.
  • Led a content workshop for Pantene in P&G HQ.
  • Provided integrated SEO and PPC plans.
  • Won the "Best Teamwork" prize in MediaCom’s Connected Pitching Grand Prix.
  • Clients: P&G Wella Pro (11 markets), Pantene (UK, DE, ES), Tempur UK, and Gucci.
Apr 2014 - Sep 2015 1 year 5 months
SEO Executive
Starcom MediaVest Group (Publicis)
  • Assisted in the development of the App Store Optimisation (ASO) product.
  • Provided tech, content, and link-building support.
  • Managed all SEO activities for the sports clothing brand Musto.
  • Provided content ideas used in pitches by SMG.
  • Clients: Heineken, UBS, Stubhub UK, P&O Ferries, and Musto.

Education

Sep 2011 - Sep 2012 1 year
MSc International Marketing, Marketing
University of Birmingham
Sep 2003 - Sep 2009 6 years
BA, Foreign Languages, Translation & Interpreting
Ionian University

Portfolio

1 item