Gergely Kiss
Marketing Automation Expert

Gergely Kiss

Global marketing automation and analytics manager at Iron Mountain.
Work with Gergely Work with a Marketing Automation Expert

About

With seven years in managerial positions and over 15 years of overall working experience, Gergely Kiss is a senior marketing automation, marketing and customer analytics, CRM and BI professional with data focus and a mix of technical, business, and people management skills. He works as a global marketing automation and analytics manager at Iron Mountain, where he leads the execution of all EMEA marketing automation activities. His technical skills include Eloqua, Hubspot, Responsys, Salesforce, MS Dynamics, and Magento.

Employment

4 roles
Jan 2017 - Present 9 years 4 months
Consultant
Independent
  • Provided consultation services in marketing automation, CRM, customer analytics, BI, and reporting.
  • Clients: Marillen Ltd., Iron Mountain Global, Museum of Fine Arts Hungary, Flatview Hungary, and GreenGo e-Carsharing.
Nov 2018 - Present 7 years 6 months
Global Marketing Automation & Analytics Manager
Iron Mountain
  • Led the execution of all EMEA marketing automation activities.
  • Implemented all email campaigns and multi-touch nurture programs.
  • Set up team, recruitment, framework, resource allocation.
  • Revised marketing automation best practices.
  • Rolled out automation support to eight new countries.
  • Recurred marketing performance reporting.
  • Handled SFDC dashboard maintenance.
  • Delivered ad-hoc tasks, mostly via SFDC reports and dashboards.
  • Managed complex analytics projects (lead scoring, pipeline forecast, etc.).
Jan 2018 - Nov 2020 2 years 10 months
Project Manager, SmartLab
Városliget Zrt.
  • Worked on a governmental project to renew the historical City Park in the heart of the capital.
  • Oversaw the selection, implementation, and continuous development of Liget Budapest (Budapest City Park) digital visitor experience ecosystem elements, including marketing automation (Hubspot), ticketing (Magento e-commerce and POS ticket sales systems), and CRM (MS Dynamics and Hubspot).
  • Managed customer database development, direct communication platform and processes, customer and sales analytics, leadership performance dashboards, Liget Budapest sales portfolio.
Mar 2016 - Jan 2018 1 year 10 months
Head of BI & Marketing Database, EMEA
Misco Business Services
  • Managed European BI and database marketing teams, unit budget, and vendor relations.
  • Ran customer analytics (segmentation, scoring) and management reporting (sales, operational, profitability reports).
  • Led marketing automation activities, including audience selection, A/B testing, automated multi-step campaigns, data hygiene programs.
  • Supported ERP/CRM system implementations and integrations.
  • Created and managed pan-European marketing database.
  • Restructured BI teams, implemented controls, KPIs, SLAs, created EMEA shared cost allocation model.

Education

Sep 2000 - Jun 2006 5 years 9 months
Pre-degree Certificate, -
Eötvös Loránd University, Social Sciences
Sep 1998 - Jan 2002 3 years 4 months
Economics, Online Marketing
Budapest Business School, College of International Management & Business