Shin Yee Yeo
Digital Strategy

Shin Yee Yeo

Former senior digital project manager at Prodigious Worldwide.
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About

Shin Yee is a senior digital strategist with a demonstrated history of working in the marketing and advertising industries. She works as an associate, group digital banking at Standard Chartered Bank, supporting build and performance optimizations of the bank’s global website. At Prodigious Worldwide, Shin Yee managed a portfolio of business projects and created digital strategies for Audi, Corrie MacColl & Halcyon Agri Corporation, Health Promotion Board, HeveaConnect, Prodigious, and Samsung. Across her years of experience in full digital project management and front-end engineering, she has had the opportunity to master skills in Google Analytics, Google Studio, Ensighten, Adobe Premiere Pro, Photoshop, Illustrator, JIRA, Git, Hubspot, MailChimp, SEMrush, HTML, CSS, Bootstrap, AngularJS, Java, jQuery, JavaScript, MySQL, and PHP.

Employment

7 roles
Dec 2019 - Present 6 years 5 months
Associate, Group Digital Banking
Standard Chartered Bank
  • Supported build and performance optimizations of the bank’s global website, acting as the chief business solutions owner, prioritizing tasks, balancing delivery timelines with business objectives, and providing strategic advice. 
  • Leveraged and implemented various web analytics tools such as Google Analytics and Google Data Studio to read data, identify gaps and opportunities for optimization, and ultimately increase ROI; stayed up-to-date with the latest features and betas.
  • Managed projects spanning across a total of 59 markets where the bank has a web presence and traffic of over 47 million unique customers annually. The bank's global website management is handled centrally in Singapore.
  • Implemented creative ways to improve the website, SEO, and organic ranking by analyzing and tailoring performance based on data-driven methodologies.
Apr 2019 - Dec 2019 8 months
Senior Digital Project Manager
Prodigious Worldwide
  • Managed a portfolio of business projects, fully guiding digital strategy to increase adoption, customer satisfaction, and ROI; also shared this knowledge and nurtured two people in junior roles (one of which is leading the Audi account independently).
  • Worked cross-functionally with diverse business development and solutions specialist teams to help clients meet their marketing objectives, providing value-added insights and digital proposals that could meet business requirements.
  • Implemented creative ways to improve partnership relationships, tailoring and sharing performance, enhancing suggestions while delivering consistently against assigned goals and KPIs; specifically growing Audi’s website scope more than double.
  • Collaborated with head of operations and regional head of technology solutions in rolling out an in-house solution cost tracking/reporting software in 16 APAC countries, helping the company move from 0 transparency to fully digitized records.
Mar 2018 - Apr 2019 1 year 1 month
Digital Content Producer
Prodigious Worldwide
  • Led digital production and project management (including website development, UX, SEO, and content/tag management) for Audi, Corrie MacColl & Halcyon Agri Corporation, Health Promotion Board, HeveaConnect, Prodigious, and Samsung.
  • Managed consistent retention with clients who had initially come with one-off website development projects, but had come back and awarded the team their projects again (such as Corrie MacColl and HeveaConnect).
  • Created marked improvement in turnaround time for the key Audi account by setting up processes for clients to get their results within two to three days as opposed to two to three weeks (which they were previously).
  • Dealt with up to 20 requests per month, and handled approximately eight display campaigns a year (with a media plan of up to 60 deliverables per campaign), for larger accounts such as Audi.
Mar 2017 - Feb 2018 11 months
Project Executive
Tribal Worldwide
  • Spearheaded project planning, timeline, and quality management by coordinating over 50 cross-functional internal resources and third-party vendors throughout the project development life cycle and ensuring delivery based on outlined requirements.
  • Worked on project management duties including social development, website development, website content operations, website UX audits/revamps, overall website enhancements, and market localization.
  • Accounts: DBS Bank Singapore and POSB Singapore, Esso, Health Promotion Board, Japan National Tourism Organization, McDonald's McDelivery Web System (global management for 35 markets), and National Arts Council.
Aug 2015 - Mar 2017 1 year 7 months
Frontend Engineer
Tribal Worldwide
  • Led front-end development for DBS Bank, Health Promotion Board, Japan National Tourism Organisation, McDonald’s McDelivery, POSB Singapore, and various microsites.
  • Utilized Bootstrap, CSS3, Git, HTML5, Node.js, jQuery, PHP, and more.
May 2014 - Jul 2015 1 year 2 months
Frontend Engineer
SK Planet
  • Provided front-end web development for Singapore-based food app PickatSG (defunct as of 2015), providing mobile responsiveness and cross-browser compatibility across all projects, as well as post-production maintenance.
  • Collaborated with UX/UI designers to translate wireframes/GUIDs accurately into functional web interfaces; also organized usability tests to evaluate UX of PickatSG mobile application, which included planning user scenarios and result analytics.
  • Handled projects including PickatSG home website (AngularJS, Bootstrap), PickatSG Blog (WordPress), internal reporting dashboard tool (Bootstrap), and several iterations of a merchant dashboard solution (Bootstrap).
Jun 2013 - Jan 2014 7 months
Content Administration Assistant
SingTel Digital Media
  • Performed UAT (user acceptance testing) on the HGW (HungryGoWhere) MY mobile application pre-launch, helping contribute critical input to refine the UX and encourage a smooth overall customer experience.
  • Extracted and compiled content about restaurants from various disparate sources (blogs, restaurant websites, third parties) in a given structured format to help facilitate data population.
  • Managed blog operations of HungryGoWhere food guide and acted as point-of-contact for Malaysian content providers; specifically, spearheaded HungryGoWhere’s launch in Kuala Lumpur.

Education

Jan 2011 - Dec 2015 4 years 11 months
Bachelor of Science, Computing & Information Systems
University of London International Programs