Gwen Serrano
Parenting Writer

Gwen Serrano

Healthcare Copywriter, parenting writer and The Asian Parent contributor.
Work with Gwen Work with a Parenting Writer

About

Gwen Serrano is a writer with over ten years of experience in corporate and marketing communications. She has written articles on personal lifestyle and parenting and also a contributor for The Asian Parent, a parenting web portal in Southeast Asia. Gwen's work experiences in communications equipped her to be well-versed in writing feature articles, blog posts, product reviews, web content, marketing content, press releases, speeches, and annual reports. Gwen has worked with brands including Hyphens Pharma, NTUC Income and more.

Employment

7 roles
Aug 2017 - Present 8 years 9 months
Contributor
The Asian Parent

The Asian Parent is a parenting web portal in Southeast Asia consisting of a community over 6 million mothers spanning across Asia.

  • Contributed articles related to motherhood.
  • Produced content surrounding babies including breastfeeding and breast pumping, diapering, baby toys and baby health and safety.
Dec 2015 - Present 10 years 5 months
Lifestyle & Parenting Blogger
Independent

www.theblissfulbloom.com is a personal parenting blog based in the Philippines.

  • Wrote articles about parenting, motherhood, family life, family travels, product reviews and millennial lifestyle topics.
  • Included in the Top 30 Millennial Mom Blogs around the world by www.feedspot.com.
Sep 2015 - Present 10 years 8 months
Writer
Independent

Content Creator is a content writing and digital marketing agency based in the Philippines.

  • Wrote and edited clients writing requirements.
  • Managed the work of freelance writers.
Sep 2015 - Jan 2019 3 years 4 months
PR and Marketing Manager
TOA Global

TOA Global is a professional accounting outsourcing company specializing in offshoring and client services.

  • Planned and executed all digital marketing campaigns including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Designed, built, and maintained the social media presence.
  • Measured and reported performance of all digital marketing campaigns, and assessed against goals.
  • Identified trends and insights, and optimized spend and performance based on the insights.
  • Brainstormed new and creative growth strategies.
  • Planned, executed, and measured experiments and conversion tests.
  • Collaborated with internal teams to create landing pages and optimize user experience.
  • Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Collaborated with agencies and other vendor partners.
  • Evaluated emerging technologies and provided thought leadership and perspective for adoption where appropriate.
Oct 2013 - Aug 2015 1 year 10 months
Corporate Communications Specialist
The Philippine Stock Exchange, Inc

The Philippine Stock Exchange, Inc. is the only stock exchange of the Philippines with over 250 listed companies and more than 130 active trading participants.

  • Wrote press releases, feature articles and speeches for company officials.
  • Created content for the company's annual reports.
  • Crafted annual reports won the International Association of Business Communicators' Quill Awards and the Public Relations Society of the Philippines' Anvil Awards.
  • Prepared the layout and wrote content for the company's newsletters.
  • Collaborated with agencies and suppliers for design and layout requirements.
Jan 2012 - Aug 2013 1 year 7 months
Communications Specialist
University of Asia and the Pacific

The University of Asia and the Pacific is a private, not-for-profit institution of higher learning offering some of the most outstanding academic programs in Asia.

  • Wrote press releases, feature articles and speeches for company officials.
  • Prepared the layout and wrote content for alumni newsletters.
  • Managed the content of the alumni website.
Jan 2009 - Jan 2012 3 years
Web Content Writer & Team Lead
MicroSourcing Philippines

MicroSourcing is an offshoring and outsourcing solutions provider that enables foreign companies to easily set up operations in the Philippines.

  • Wrote content for a movie website.
  • Edited the work of a team of writers.

Education

Jun 2003 - Mar 2007 3 years 9 months
Bachelor of Arts, Communication Arts
University of Santo Tomas

Portfolio

25 items