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Work With High Performing Talent On Demand
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Search Engine Marketing (SEM) Expert
Beatriz Cruz
SEM Specialist for BMW and Absolut Vodka.
An independent search engine marketing (SEM) expert, Beatriz Cruz has over three years of experience in PPC and SEO campaigns for consumer products, automotive brands, telco companies and banks. She has delivered SEO and local search audits, content strategies, and site migration recommendations for various clients including Bell Canada, MINI, Lucky Mobile, and Corby Spirit and Wine (Absolut Vodka, Malibu Rum, The Glenlivet). At Media Experts, she has supervised a dedicated team of search marketing analysts in the development of paid search accounts while promoting innovative thinking to continuously drive business and marketing results for clients. Beatriz is a multilingual speaker (Spanish, English and French) and is holding certifications from Google Adwords, Google Analytics and Bing Ads.
Beatriz Cruz
SEM Specialist for BMW and Absolut Vodka.
Search Engine Marketing (SEM) Expert
Beatriz is Available for Projects
Work with BeatrizEmployment Highlights
Media Planner, SEM
Media Experts
March 2018 - September 2018 (7 months)
Senior Analyst, SEM
Media Experts
April 2017 - February 2018 (11 months)
Analyst, SEM
Media Experts
March 2015 - March 2017 (2 years 1 month)
Coordinator, SEM
Media Experts
June 2014 - February 2015 (9 months)
Education Highlights
Master in Communications, Editorial Management and Internet Communications
Université Lumière Lyon 2 : Institute of communications (ICOM)
September 2018 - May 2019 (9 months)
Bachelor of Commerce, Double Major: Marketing & International Business
Concordia University: John Molson School of Business
January 2010 - December 2014 (5 years)
Portfolio
www.corby.ca
Corby Spirit and Wine Limited
www.td.com
Personal, Small Business Banking and Investing
www.luckymobile.ca
No Credit Check. No Long-Term Commitment
www.bell.ca
Mobile Phones, TV, Internet and Home Phone Services
Think with Google
Beyond Brand Consideration: 3 Ways to Help Convert Canadian Car Buyers
Media Experts
Media Experts
www.corby.ca
Corby Spirit and Wine Limited
www.td.com
Personal, Small Business Banking and Investing
www.luckymobile.ca
No Credit Check. No Long-Term Commitment
www.bell.ca
Mobile Phones, TV, Internet and Home Phone Services
Think with Google
Beyond Brand Consideration: 3 Ways to Help Convert Canadian Car Buyers
Media Experts
Media Experts
Resume
Media Planner, SEM
Media Experts
March 2018 - September 2018 (7 months)
Media Experts is a Canadian media planning and buying agency.
- Built strong client relationships while maintaining a thorough knowledge of client business for strategy development and management of paid search accounts.
- Promoted innovative thinking to continuously drive business and marketing results for clients.
- Managed, coached, and supervised a dedicated team of search marketing analysts.
- Established team processes to ensure continuous improvement in performance and accountability.
- Clients: Bell Canada, Virgin Mobile and Lucky Mobile.
Senior Analyst, SEM
Media Experts
April 2017 - February 2018 (11 months)
Media Experts is a Canadian media planning and buying agency.
- Performed quality control on all team outputs including reports, post analyses, and campaign setups.
- Contributed to the coaching and development of junior team members.
- Provided thought leadership and driving strategy for PPC and SEO accounts.
- Clients: Bell Canada, MINI, Lucky Mobile, and Corby Spirit and Wine.
Analyst, SEM
Media Experts
March 2015 - March 2017 (2 years 1 month)
Media Experts is a Canadian media planning and buying agency.
- Developed SEO and local search audits, content strategies, and site migration recommendations.
- Focused on improving the quality and performance of PPC and SEO campaigns.
- Handled on-site KPI tracking, paid and organic search synergies, account budgeting, and spend pacing.
- Clients: MINI, Umbra, Corby Spirits and Wine, TD Bank and Hankook Tire.
Coordinator, SEM
Media Experts
June 2014 - February 2015 (9 months)
Media Experts is a Canadian media planning and buying agency.
- Designed, built, optimized, and improved campaigns in a performance-driven environment.
- Managed and reported on SEM performance through web analytics and bid management platforms.
- Conducted keyword research, analysis, bucketing, and matching for both PPC and SEO purposes.
- Clients: TD Bank, Corby Spirits and Wine and Institute of Communication Agencies.
Education
Master in Communications, Editorial Management and Internet Communications
Université Lumière Lyon 2 : Institute of communications (ICOM)
September 2018 - May 2019 (9 months)
- Contemporary communication platforms and technologies.
- Digital media content, strategy and architecture.
- Culture, history and theory of information, and communication sciences.
Bachelor of Commerce, Double Major: Marketing & International Business
Concordia University: John Molson School of Business
January 2010 - December 2014 (5 years)
- Was a member of the Institute of Cooperative Education.
- E-Marketing - strategies and tools, PPC, SEO, web analytics, advertising, e-commerce, and ORM.
- Strategic Marketing - marketing metrics, effective marketing planning, and case analysis.
- Marketing Communications - IMC, strategy, creative execution, media planning and budgeting.