Beatriz Cruz

Search Engine Marketing (SEM) Expert

Beatriz Cruz

SEM Specialist for BMW and Absolut Vodka.

An independent search engine marketing (SEM) expert, Beatriz Cruz has over three years of experience in PPC and SEO campaigns for consumer products, automotive brands, telco companies and banks. She has delivered SEO and local search audits, content strategies, and site migration recommendations for various clients including Bell Canada, MINI, Lucky Mobile, and Corby Spirit and Wine (Absolut Vodka, Malibu Rum, The Glenlivet). At Media Experts, she has supervised a dedicated team of search marketing analysts in the development of paid search accounts while promoting innovative thinking to continuously drive business and marketing results for clients. Beatriz is a multilingual speaker (Spanish, English and French) and is holding certifications from Google Adwords, Google Analytics and Bing Ads.

Digital MarketingCSSHTML5PHPCampaign ManagementMarket ResearchDisplay AdsEvent ManagementBing AdsGoogle AnalyticsPay Per ClickSocial Media MarketingMarketing CommunicationsSEOGoogle AdsSEM

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Employment Highlights

Media Planner, SEM

Media Experts

March 2018 - September 2018 (6 months)

Senior Analyst, SEM

Media Experts

April 2017 - February 2018 (10 months)

Analyst, SEM

Media Experts

March 2015 - March 2017 (2 years)

Coordinator, SEM

Media Experts

June 2014 - February 2015 (8 months)

Education Highlights

Master in Communications, Editorial Management and Internet Communications

Université Lumière Lyon 2 : Institute of communications (ICOM)

September 2018 - May 2019 (8 months)

Bachelor of Commerce, Double Major: Marketing & International Business

Concordia University: John Molson School of Business

January 2010 - December 2014 (4 years 11 months)

Portfolio

Resume

Media Planner, SEM

Media Experts

March 2018 - September 2018 (6 months)

Media Experts is a Canadian media planning and buying agency.

  • Built strong client relationships while maintaining a thorough knowledge of client business for strategy development and management of paid search accounts.
  • Promoted innovative thinking to continuously drive business and marketing results for clients.
  • Managed, coached, and supervised a dedicated team of search marketing analysts.
  • Established team processes to ensure continuous improvement in performance and accountability.
  • Clients: Bell Canada, Virgin Mobile and Lucky Mobile.

Senior Analyst, SEM

Media Experts

April 2017 - February 2018 (10 months)

Media Experts is a Canadian media planning and buying agency.

  • Performed quality control on all team outputs including reports, post analyses, and campaign setups.
  • Contributed to the coaching and development of junior team members.
  • Provided thought leadership and driving strategy for PPC and SEO accounts.
  • Clients: Bell Canada, MINI, Lucky Mobile, and Corby Spirit and Wine.

Analyst, SEM

Media Experts

March 2015 - March 2017 (2 years)

Media Experts is a Canadian media planning and buying agency.

  • Developed SEO and local search audits, content strategies, and site migration recommendations.
  • Focused on improving the quality and performance of PPC and SEO campaigns.
  • Handled on-site KPI tracking, paid and organic search synergies, account budgeting, and spend pacing.
  • Clients: MINI, Umbra, Corby Spirits and Wine, TD Bank and Hankook Tire.

Coordinator, SEM

Media Experts

June 2014 - February 2015 (8 months)

Media Experts is a Canadian media planning and buying agency.

  • Designed, built, optimized, and improved campaigns in a performance-driven environment.
  • Managed and reported on SEM performance through web analytics and bid management platforms.
  • Conducted keyword research, analysis, bucketing, and matching for both PPC and SEO purposes.
  • Clients: TD Bank, Corby Spirits and Wine and Institute of Communication Agencies.

Education

Master in Communications, Editorial Management and Internet Communications

Université Lumière Lyon 2 : Institute of communications (ICOM)

September 2018 - May 2019 (8 months)

  • Contemporary communication platforms and technologies.
  • Digital media content, strategy and architecture.
  • Culture, history and theory of information, and communication sciences.

Bachelor of Commerce, Double Major: Marketing & International Business

Concordia University: John Molson School of Business

January 2010 - December 2014 (4 years 11 months)

  • Was a member of the Institute of Cooperative Education.
  • E-Marketing - strategies and tools, PPC, SEO, web analytics, advertising, e-commerce, and ORM.
  • Strategic Marketing - marketing metrics, effective marketing planning, and case analysis.
  • Marketing Communications - IMC, strategy, creative execution, media planning and budgeting.