Dhruv Shanker

• Managed ten markets for ofo; responsible for the performance, brand, and field marketing.
• Partnered with country GM’s to develop localized GTM strategy; tailored and repackaged the ofo brand to suit the needs of each market.
• Planned and allocated regional marketing budget.
• Increased brand awareness through partnerships, on-ground activations, and PR.
• Configured digital channels such as acquisition, CRM, and affiliate program.
• Drove consumer awareness around the sharing economy and responsible biking behavior.
• Built regional marketing hub and defined workflows for in-market teams.

Blueshift is a San Francisco based SaaS company focused on marketing automation, programmatic CRM, and personalizing the customer journey.

• Led APAC expansion for Blueshift; P&L responsibility for APAC organization.
• Worked with engineering and product teams to develop solutions specifically for Asian businesses.
• Sold automation solutions to large and medium-sized e-commerce, travel, and retail brands.
• Established Blueshift’s regional footprint through content marketing including whitepapers, webinars and videos, events, sponsorships, and speaking opportunities. 
• Managed the sales funnel through lead generation and account-based marketing.
• Helped senior marketers make data-driven budget allocations across marketing channels.
• Developed a push marketing strategy for over 50 brands, including in-app, mobile, email, and SMS. 
• Managed a team distributed across three locations.

• Grew traffic, customer acquisition, and bookings through affiliate and partner channels across 12 markets, contributing 18% of Groupon’s regional revenue.
• Defined business goals, growth trajectory, and country KPI’s.
• Planned and executed a multi-million dollar marketing budget, with a strict focus on ROI.
• Worked with product and engineering teams to develop a robust affiliate platform, in-house.
• Devised a go-to-market strategy and successfully launched the Groupon Partner Network in Asia.
• Launched and drove the adoption of affiliate tools such as API, Link Generator, and Category Widgets.
• Signed exclusive white-label affiliate deals with MSN (Hong Kong), Yahoo (Taiwan, Australia), and eBay (India).
• Established and maintained strong relationships with top tier affiliates.
• Expanded program to include social media influencers and local affiliate networks.
• Drove program adoption through commission incentives, outreach, and partner events.
• Managed a team of business development executives and in-market account managers.

• Launched the Groupon brand and opened six offices nationwide.
• Owned brand marketing and strategic alliances.
• Grew country subscriber base aggressively through paid marketing channels, heavily focused on SEM, display, social, and affiliates.
• Owned experiential marketing initiatives aimed at generating customer delight and PR.
• Ran customer activation programs by partnering with top tier brands nationwide.
• Localized and launched the Groupon Merchant Center; rolled out voucher redemption, inventory management, and payment reconciliation tools.
• Implemented brand strategies aimed at gaining top-of-mind recall and maximum market share.
• Identified key creative, social, and PR agencies through comprehensive pitch processes.
• Planned and owned brand budget.
• Handled two high profile rebranding exercises for the company.
• Established the first television campaign for Groupon in India on a shoestring budget of less than US$20,000.
• Closed affiliate print partnerships with The Hindustan Times and The Hindu, two of India’s largest news publications.
• Rolled out the Groupon Golden Spoon award for F&B merchants nationwide.

• Managed content partnerships for Yahoo! India across different platforms, including Sports, News, Video, and Languages.
• Negotiated and won on-ground and in-stadia marketing rights with The International Cricket Council (ICC).
• Handled deals and contract negotiations, tracking, analysis, and reporting of key partner metrics.
• Closed a key partnership with Wills Lifestyle and live-streaming a 5-day fashion event for the first time in India.

• Worked across three Google products such as YouTube, Google AdWords, and Google Checkout. 
• Won the Google All-Star Award in 2007. 
• Managed a portfolio of premium YouTube content owners and creators
• Oversaw content monetization and launching video campaigns on YouTube.
• Liaised with engineering and product teams to improve partner experience.
• Developed Released Striker, the first full-length Indian film to be sold on a Pay Per View (PPV) model.
• Monitored and resolved copyright disputes.
• Worked with top partners, including The Indian Premier League (sports), Yashraj Films, Rajshri Entertainment (bollywood), Osho International (devotional), Star News (news), and Channel Sophie (celebrity).