Jason Faber
Growth Marketer

Jason Faber

Clients include Shopify, Veterinary Emergency Group and Marmot.
Work with Jason Work with a Growth Marketer

About

Jason Faber is an accomplished SEO and Growth Marketing Consultant with over 15 years of experience helping startups, SaaS companies, and enterprise brands scale through data-driven strategies. His expertise spans technical SEO, product-led growth, conversion optimization, and full-funnel acquisition, making him a trusted partner for businesses seeking long-term, sustainable growth. He has led growth initiatives for companies across diverse sectors, including healthcare, B2B software, and digital marketplaces. From building scalable SEO infrastructure at a stealth startup to driving user acquisition and content performance at Shopify and Wethos, Jason brings a strategic yet hands-on approach that consistently delivers measurable results. His consulting work includes leading multi-location SEO for Veterinary Emergency Group, improving visibility and lead generation across competitive U.S. markets. Jason is known for aligning cross-functional teams, translating data into action, and designing acquisition programs that improve core KPIs like CAC, LTV, and organic conversion rates. Proficient in tools like GA4, Ahrefs, and HubSpot, he combines technical expertise with business insight to drive results at every stage of the growth journey.

Employment

16 roles
Apr 2025 - Present 1 year 1 month
Strategic Advisor – SEO & Growth
Visorboard
  • Advised executive leadership on organic growth strategy, focusing on scalable SEO initiatives to support customer acquisition and market visibility.
  • Conducted in-depth SEO audits and competitive analysis to identify optimization opportunities across technical, on-page, and content areas.
  • Provided strategic guidance on site architecture, content planning, and keyword targeting to improve search rankings and organic traffic.
  • Supported the implementation of SEO best practices across product and marketing teams, ensuring alignment with long-term growth objectives.
  • Collaborated with stakeholders to define key performance indicators (KPIs) and build a reporting framework to measure SEO impact and ROI.
  • Contributed to roadmap planning by identifying high-impact experiments and prioritizing growth levers based on market trends and data insights.
Jan 2024 - Present 2 years 4 months
SEO & Growth Consultant
GrowthSpan
  • Led strategic SEO and growth marketing initiatives to improve organic visibility, traffic, and user acquisition for a growth-stage B2B SaaS company.
  • Conducted in-depth audits of technical, on-page, and off-page SEO factors, delivering actionable recommendations that improved crawlability, site speed, and search rankings.
  • Designed and executed a targeted keyword strategy aligned with customer intent and product-market fit, contributing to a significant lift in qualified inbound leads.
  • Collaborated with content, product, and marketing teams to build conversion-optimized landing pages and educational resources that supported both acquisition and retention goals.
  • Developed and implemented A/B testing and CRO frameworks to improve lead generation through optimized calls-to-action, UX flow, and page hierarchy.
  • Built performance tracking dashboards using GA4, Search Console, and Ahrefs to measure KPIs such as organic traffic, CTR, bounce rate, and conversion rate.
  • Provided strategic input on product positioning, onboarding flows, and lifecycle messaging to support full-funnel growth initiatives.
  • Contributed to measurable improvements in domain authority, content engagement, and organic-to-paid lead conversion ratios.
Jan 2024 - Present 2 years 4 months
Fractional Head of SEO
Stealth Startup
  • Led the end-to-end development of the startup’s SEO strategy from the ground up, aligning organic growth initiatives with product launch goals and investor milestones.
  • Built a scalable SEO foundation, including technical site structure, URL taxonomy, and metadata frameworks to support future content expansion and product iterations.
  • Conducted comprehensive keyword research, competitive gap analysis, and audience intent mapping to inform the editorial and landing page strategy.
  • Collaborated closely with product, engineering, and design teams to ensure SEO requirements were embedded into the core user experience from day one.
  • Developed SEO playbooks and implementation guidelines for internal stakeholders to ensure consistency and compliance across content and site updates.
  • Established reporting infrastructure using GA4, Google Search Console, and Ahrefs to monitor crawl health, traffic trends, and ranking performance.
  • Drove measurable growth in organic visibility, improved domain authority, and supported early-stage customer acquisition through targeted content and technical excellence.
Aug 2023 - Present 2 years 9 months
SEO & Growth Consultant
Independent Consultant
  • Provided SEO consulting and fractional Head of Growth services to startups, small businesses, and growth-stage companies across various industries.
  • Developed and implemented SEO strategies to improve organic visibility, keyword rankings, and traffic, tailored to each client’s stage and business model.
  • Led full-funnel growth initiatives by aligning product marketing, SEO, and customer acquisition strategies to drive qualified leads and user activation.
  • Audited technical, on-page, and off-page SEO performance, delivering actionable recommendations that improved crawlability, indexation, and content relevance.
  • Collaborated cross-functionally with product, content, UX, and engineering teams to integrate SEO with product-led growth strategies.
  • Designed and optimized content strategies to support long-term organic acquisition, aligning with user intent and market demand.
  • Built and analyzed growth dashboards using tools like GA4, Ahrefs, SEMrush, and HubSpot to track KPIs such as conversion rate, CAC, and LTV.
  • Advised clients on go-to-market planning, CRO experimentation, and marketing automation to support scalable growth.
  • Delivered measurable outcomes, including traffic gains, improved lead quality, and increased organic conversion rates.
Aug 2023 - Present 2 years 9 months
SEO Consultant
Veterinary Emergency Group
  • Led SEO strategy to support national expansion of emergency veterinary services across multiple U.S. markets.
  • Conducted comprehensive audits of site architecture, crawlability, internal linking, and technical SEO to identify growth opportunities and improve site health.
  • Optimized location-specific landing pages to enhance local SEO performance, increasing visibility for “near me” and geo-targeted search queries.
  • Collaborated with internal teams to implement structured data, improve mobile UX, and address site speed and Core Web Vitals performance.
  • Developed content strategies to target high-intent search terms, driving qualified organic traffic to clinic pages and appointment funnels.
  • Advised on SEO governance and scalable processes to support rapid multi-location rollouts and ensure consistent SEO hygiene across the site.
  • Monitored performance using tools such as GA4, GSC, and Ahrefs, delivering monthly reporting and actionable recommendations to senior stakeholders.
  • Contributed to measurable improvements in local rankings, organic lead generation, and online visibility in highly competitive regional markets.
Jan 2025 - May 2025 4 months
Fractional Head of Growth
Airtop
  • Led product-led growth strategy, aligning marketing, product, and UX to drive acquisition and activation.
  • Developed full-funnel initiatives across SEO, lifecycle marketing, and onboarding optimization.
  • Improved conversion rates by refining user journeys and implementing data-driven experiments.
  • Executed SEO and content strategies to increase inbound traffic and lead quality.
  • Built growth dashboards to track CAC, LTV, churn, and adoption, informing roadmap decisions.
  • Delivered strategic recommendations and scalable frameworks for sustainable growth.
Mar 2024 - Dec 2024 9 months
Growth & SEO Advisor
Everyrate
  • Advised on SEO and product-led growth strategies to increase organic traffic and user acquisition.
  • Conducted technical and content audits to improve search visibility and conversion rates.
  • Collaborated with product and marketing teams to align growth initiatives with user intent and business goals.
Apr 2024 - Dec 2024 8 months
Growth Advisor
Frontline Ventures
  • Advised early-stage portfolio companies on SEO and growth marketing strategies to accelerate user acquisition and market traction.
  • Conducted audits and provided frameworks for scalable organic growth and performance tracking.
  • Collaborated with founders to prioritize growth experiments and optimize marketing-channel fit.
Oct 2023 - Oct 2024 1 year
Growth Advisor
Merri
  • Led growth strategy across SEO, lifecycle, and performance marketing to drive user acquisition and engagement.
  • Provided guidance on channel optimization, conversion funnels, and retention initiatives.
  • Collaborated with cross-functional teams to scale marketing efforts during key growth and acquisition phases.
Apr 2024 - Sep 2024 5 months
Fractional Head of Growth
Groundswell
  • Led go-to-market and product-led growth strategies to accelerate user acquisition and retention.
  • Executed SEO initiatives to improve organic visibility and inbound lead generation.
  • Collaborated with product and marketing teams to align growth experiments with business objectives.
Sep 2022 - Aug 2023 11 months
Director of Growth & Product Marketing
Wethos
  • Led a cross-functional team to drive brand awareness, demand generation, and product-led growth initiatives.
  • Developed and executed go-to-market, SEO, and product marketing strategies, increasing keyword rankings 5x and organic traffic by 40%.
  • Scaled the user base from 50K to 85K in 10 months and improved paid acquisition CVR by 10% while reducing CAC by 20%.
  • Defined product positioning, messaging, and monetization strategy, successfully launching a paid subscription tier.
Mar 2022 - Aug 2022 5 months
Senior Growth Marketing Lead, Product Marketing
Shopify
  • Led a team of 8 across lifecycle, content, email, performance, and design to drive global awareness for Shopify Editions.
  • Managed a $3.6M paid media budget and executed cross-channel strategies to increase product visibility and engagement.
  • Developed full-funnel growth strategies to drive demand generation, lead acquisition, and retention globally.
  • Built scalable growth loops and product-led acquisition programs in collaboration with product, engineering, and data science teams.
  • Identified and executed high-impact marketing initiatives that supported Shopify’s rapid user and revenue growth.
Oct 2015 - May 2018 2 years 7 months
Growth Marketing Manager
CIRA, The Canadian Internet Registration Authority
  • Led growth marketing for the .CA domain, overseeing acquisition, retention, and upsell/cross-sell programs.
  • Executed integrated campaigns across SEO, PPC, paid social, content, and conversion rate optimization.
  • Managed channel marketing partnerships with registrars to drive adoption and sales.
  • Built national brand awareness through multi-channel campaigns (digital, print, radio, TV).
  • Owned key customer growth metrics, including domain registrations, renewals, LTV, and new user acquisition.
Nov 2013 - Oct 2015 1 year 11 months
Marketing Manager
BoldRadius Solutions
  • Led digital marketing, demand generation, and branding strategy for a global software consulting firm.
  • Managed end-to-end execution of lead generation campaigns and marketing events.
  • Developed and implemented content and outreach strategies to support sales pipeline growth.
  • Contributed to company growth leading up to its acquisition by Lightbend, Inc. in April 2016.
Nov 2010 - Oct 2013 2 years 11 months
Digital Marketing & SEO Specialist
bv02 (Acquired by RealDecoy)
  • Planned and executed SEO and digital marketing strategies to improve visibility, traffic, and client engagement across various web projects.
  • Conducted keyword research, on-page optimization, and performance analysis to support content and web development teams.
  • Supported multi-channel marketing efforts, contributing to campaign planning, execution, and reporting.
  • Played a key role in delivering measurable improvements in organic traffic and user acquisition for client websites.
Sep 2006 - Oct 2010 4 years 1 month
Digital Marketing Specialist
Bishop's University
  • Managed digital marketing initiatives to support student recruitment, alumni engagement, and brand visibility.
  • Executed email marketing, content updates, and SEO enhancements across university web platforms.
  • Collaborated with academic and administrative departments to align digital strategies with institutional goals.
  • Conducted market research and data analysis to support marketing campaign planning and student outreach initiatives.
  • Assisted in survey design, reporting, and presenting insights to the university’s marketing and admissions teams.

Education

Sep 2006 - Jun 2010 3 years 9 months
BBA, Marketing, Entrepreneurship, Economics
Bishop's University