Jan 2021 - Apr 2021 3 months
E-commerce Manager
SM Retail
- Coordinated with teams to ensure timely delivery of assets.
- Conceptualized content for website and social media.
- Curated collections for landing pages using Shopify.
Marketing Specialist
Kristy Texon
Previously worked for Revlon and SM Retail.
About
Kristy Texon is a digital marketer with experience in social media, content marketing and ecommerce. She previously worked at SM Retail, where she conceptualized e-commerce and social media content, and curated collections for landing pages using Shopify. At Revlon, she served as assistant digital manager for Asia distributor markets, responsible for the launch of six markets in e-commerce platforms. She recently obtained her diploma in UX Design to supplement her digital background.
Employment
Oct 2017 - Jul 2020 2 years 9 months
Assistant Digital Manager for Asia Distributor Markets
Revlon
- Oversaw the launch of six markets in e-commerce platforms in 2019.
- Led strategy and shared best practices with 6 markets on e-commerce, with three markets reaching Top 5 ranks in the beauty category during campaigns in Q4 2019.
- Produced social media toolkits and supplementary social content, and reviewed social calendars of distributor markets, including Indonesia, Thailand, Philippines, Singapore, Malaysia, Cambodia, Vietnam, Laos, Myanmar, and Mongolia.
- Produced content and playbooks for the brand’s presence on e-commerce platforms.
- Conceptualized digital campaigns for markets; coordinated with agency to produce additional social media content.
- Conducted quarterly social audits and suggested improvements for the brand’s social media channels based on insights from Sprinklr.
- Ran webinars that tackled social media and e-commerce topics.
- Disseminated information, social content, and press releases from global headquarters to markets.
Nov 2014 - Aug 2017 2 years 9 months
Public Relations & Social Media Manager for Revlon Philippines
Le Becarre International Corporation
- Implemented social media plan that led to an increase in followers and engagement on Facebook and Instagram. Grew Instagram followers by over 700% in 2014. Grew Facebook fanbase by 55% from 2016 to 2017.
- Created Facebook ads that led to an increase in foot traffic and product sales at counters. Campaign in 2017 led to 47% sales growth of specific SKU versus the previous year.
- Streamlined content production process to save over $125,000 per year.
- Prepared content calendar for social networking platforms and created and curated on-brand social media content.
- Wrote and localized press releases; conceptualized and disseminated press kits.
- Coordinated with agency, media, and influencers.
- Monitored earned and paid media.
- Represented brand at events.
- Responded to and resolved customers’ concerns from online inquiries.
Jan 2010 - Oct 2014 4 years 9 months
Managing Editor & Product Manager
Summit Media
- Seeded content for the launch of websites; wrote and edited SEO-ready editorial and marketing content; published content through content management system (CMS).
- Prepared content calendar; coached and assigned tasks to staff and contributors.
- Oversaw shoots and special executions; produced branded content and coordinated with clients for key accounts.
- Tracked and reported website performance through Google Analytics.
- Pitched ideas, collaborated with programmers, and monitored website improvements.
- Promoted website content on social media.
- Managed editorial budget.
Education
Nov 2002 - Apr 2007 4 years 5 months
Bachelor of Science in Development Communication, Development Journalism
University of the Philippines, Los Baños
