Paul Mendoza
Digital Strategist

Paul Mendoza

Previously from Lazada, Smart Communications, and Globe Telecom.
Work with Paul Work with a Digital Strategist

About

Paul Mendoza is an e-commerce and online gaming publishing pioneer in the Philippines with over 17 years of experience in marketing, operations, and business development. As a former vice president of marketing at Lazada Philippines, he has helped establish the company by leading digital strategy and marketing operations including product management, online marketing (search, display, SEO, and social media), branding, partnerships, offline and PR, business intelligence, and category management. Paul also has worked in senior management roles for other large telecommunication companies such as Smart Communications and Globe Telecom. In 2016, he was one of the most influential marketing technology leaders in Southeast Asia awarded at the World Marketing Congress.

Employment

4 roles
Oct 2017 - Present 8 years 7 months
E-commerce & Digital Strategist
Independent
  • Orchestrated e-commerce and digital strategy for companies of various industries and sizes, generating customized solutions to meet the clients’ business objectives.
  • Directed launch of game-changing campaigns which resulted to at least x10 revenue growth across multiple sales channels.
Nov 2013 - Aug 2017 3 years 9 months
Head of Marketing (Digital Commerce), Voyager Innovations
Smart Communications
  • Helmed a senior management role to support Philippines’ and Singapore’s go-to-market teams in acquiring, influencing, training, and supporting business owners to operate their respective online stores using global best practices.
  • Catapulted the business in the first year upon joining the organization, achieved over 80x increase in Gross Merchandise Value. Doubled the e-commerce sales on the second year with only 50% budget utilization by optimizing best practices, improving customer lifetime value, achieving operational efficiencies, and leveraging on agile product development.
  • Managed a team of twelve in marketing that was tasked to facilitate category and brand marketing, content and social, CRM, creatives, events, partnerships, and PR. 
  • Worked on sales, operations, and business development to continuously build momentum for the products.
  • Achieved multiple regional recognitions for the TackThis! brand for Smart Awards Asia 2016 and Asia Communications Awards.
Jun 2012 - Nov 2013 1 year 5 months
Vice President of Marketing & Head of Onsite
Lazada Philippines
  • Established Lazada in the Philippines together with the founders and pioneer local team. 
  • Spearheaded digital strategy and marketing operations which involved product management, online marketing (search, display, SEO, and social media), branding, partnerships, offline and PR, business intelligence, and category management (total of 38 employees). 
  • Steered Lazada’s website development in the region through collaboration with Southeast Asia and global counterparts as the Philippines' head of onsite, resulting in hyper-optimization of the funnel conversion that surpassed industry benchmarks.
  • Sparked online shopping in the Philippines through aggressive online campaigns, resulting Philippines to surpass Indonesia in Southeast Asia (vs Indonesia,Thailand, Malaysia, and Vietnam) as of March 2013.
  • Formulated an inter-department action plan to quadruple the online marketing and e-commerce conversion rates which resulted to a proportional boost of daily transactions and sales through hyper-optimized advertising, intuitive landing pages, and customer-centric conversion funnels.
  • Forged partnerships with reputable companies to service the growing e-commerce market, including Yahoo Philippines, Cebu Pacific, BDO, Citibank, Metrobank, and Globe.
Nov 2010 - Jun 2012 1 year 7 months
Digital Marketing Head, Globe Business
Globe Telecom
  • Led the strategy and execution of digital projects for Globe Business and extended support to various segments, including small and medium businesses, corporate and enterprise, to achieve targets.
  • Launched several digital campaigns which significantly increased brand disposition from 12% to 26%, putting Globe Business in the lead on market preference within business-telco companies and consequently boosting the company’s Facebook page figures from 6,000 to 305,000 in six months, making it the top business page locally and third in total telco.
  • Accelerated lead generation by initiating and managing alternative sales channels via online and hotline with results comparable to three high performing account managers.
  • Supported Globe’s International Business Unit for their digital requirements.
  • Collaborated in the establishment digital business transformation project for total company.

Education

Jun 2019 - Dec 2019 6 months
Certificate, Project Management
Asian Institute of Management
Jun 2015 - Dec 2015 6 months
Management Development Program, -
Asian Institute of Management
Jun 1998 - Mar 2002 3 years 9 months
Bachelor of Fine Arts, Visual Communications
University of the Philippines, Diliman

Portfolio

2 items