Drew Beam
Creative Director

Drew Beam

Seasoned creative & innovation director in CX design.
Work with Drew Work with a Creative Director

About

With over 20 years of experience, Drew Beam is a creative director specializing in customer experience design. Having worked with top branding and innovation firms, he has designed for various global brands, including Saatchi & Saatchi, Apple, Samsung, Coca-Cola, Esquire, Adidas, Discovery Channel, Penguin Books, Warner Music, Hershey's, Johnson and Johnson, Toyota, and Gucci. At Free Range Studios, Drew has developed materials for web, mobile, social media, print, videos, animations, and outdoor campaigns and also won the 2012 Telly Awards for The Hero’s Journey, a video series that accompanied his illustrated Winning the Story Wars book.

Employment

6 roles
Aug 2009 - Present 16 years 9 months
Creative Director
Independent

Drew has worked on brand, service, product, movement and campaign launches. As part of his creative direction, he has managed the clients’ strategy, storytelling, engagement, and innovation efforts.

  • Conceived and implemented concepts and guidelines for logos, videos, presentations, infographics, etc., making sure that they capture and mirror the brands’ distinct voice.
  • Analyzed trends in the ever-evolving worlds of advertising and marketing, and developed strategies to keep up with the times.
  • Crafted ways to tell stories with a fresh, imaginative and compelling approach.   
  • Arranged events and other activities to allow the clients to connect with people in tangible ways and create meaningful experiences with them.
  • Created plans to continuously nurture the brands by evaluating results and redesigning the creative processes accordingly.
  • Clients: Apple, Autodesk, Saatchi & Saatchi, Samsung, Target, Unilever, Johnson & Johnson, Coca-Cola, Nestle, Esquire, Harvard Business Publishing, Discovery Channel, Warner Music Group, Xbox, Capital One, and Greenpeace.
May 2016 - Oct 2017 1 year 5 months
Partner
Moonshot Ventures

Moonshot is a design shop meets advisory board meets production house who helps companies become powerful brands.

  • Assisted in acquiring new clients from proposal creation to pitching and contract.
  • Co-developed strategies by examining client objectives, scheduling, and design and production requirements.
  • Pitched in with the creative direction by guiding the creative process and being one of the points of reference for any plan that wanted to make its way to the clients.
Jan 2014 - May 2015 1 year 4 months
Creative Director
Free Range Studios

Free Range is a design, innovation and storytelling consultancy. They work across the following industries, including consumer goods and foods, education, environment and climate, health and wellness, human rights and civic engagement, technology, travel, and venture capital or private equity.

  • Directed and personally designed materials for web, mobile, social media, print, videos, animations, and outdoor campaigns.
  • Infused fresh approaches to branding and ensured that the materials are story-based and emotionally compelling.
  • Illustrated, designed, and consulted on the content for the book “Winning the Story Wars” by Jonah Sachs. The book was a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It placed marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent.
  • Won the 2012 Telly Awards for The Hero’s Journey (a video series that accompanied Winning the Story Wars).
May 2011 - Jan 2014 2 years 8 months
Innovation Director
Free Range Studios

Free Range is a design, innovation and storytelling consultancy. They work across the following industries, including consumer goods and foods, education, environment and climate, health and wellness, human rights and civic engagement, technology, travel, and venture capital or private equity.

  • Facilitated open and interactive brainstorming sessions to generate new ideas from past and current results.
  • Managed the process and progress of the various innovation initiatives.
  • Incorporated the innovation capabilities into the company culture to impact the broader organization.
Sep 2009 - Mar 2010 6 months
Innovation & Design Consultant
?What If? Innovation

A part of Accenture, ?What If! Innovation has over 25 years in helping clients to invent new businesses, products, brands, and services.

  • Designed innovation concepts, taking into consideration the industry trends, project results and audience feedback.
  • Provided brand ideation and ensured that the brand narrative resonated with the audience.
  • Clients: Unilever, Johnson & Johnson, and Hasbro.
Mar 2007 - Aug 2009 2 years 5 months
Producer
Fahrenheit 212

Fahrenheit 212 is a global innovation consultancy delivering growth for Fortune 500 companies.

  • Produced and directed over 400 brand concept videos.
  • Designed various product, service and retail concepts.

Education

Sep 1995 - Jun 1999 3 years 9 months
Bachelor of Fine Arts, Illustration, Fine Arts & Design
Rhode Island School of Design

Portfolio

18 items