Flint Avenue is a marketing agency based in Lubbock, Texas.<ul><li>Developed the project schedule based on estimates, oversee and track project and scope of all concurrent company projects.</li><li>Acted as a customer service point of contact for client questions, issues, and concerns.</li><li>Created quality social content and growth, outreach, and brand awareness campaign reporting.</li><li>Managed social media advertising content creation and split A/B tests.</li><li>Created, programmed, and managed marketing campaign funnels and landing pages.</li></ul>

Digital Project Manager

Golden Wolf Photography produces professional person brand plans, photography, and set up consultations for small businesses, entrepreneurs, and employees.<ul><li>Provided personal brand photography consultation for small business owners and entrepreneurs nationwide.</li><li>Developed local brand consultation with branding photography services.</li><li>Instructed on personal branding topics.</li><li>Created copy for traditional marketing pieces, including direct mailers, magnets, websites, and user guides, press kits, and brochures.</li><li>Streamlined communication and production processes for all ongoing projects and responded to individual content and technical needs. Proficient in many project management software brands.</li><li>Coordinated and managed tasks, progress, budget, milestones, and deadlines for the creative team.</li><li>Performed SEO audits.</li><li>Maintained industry-specific knowledge for each client.</li></ul>

Brand Anthropologist & Photographer

Halliburton is an energy services company with over 60,000 people in more than 80 countries all serving in upstream oil and gas.<ul><li>Produced and facilitated webinars, analytics, and archives for E&amp;P software.</li><li>Coordinated, analyzed, and managed project scope and execution.</li><li>Created marketing content, including social media posts, event invitations, and webinar sites.</li><li>Managed a cross-functional team of ten designers, writers, and proofreaders within Sales Data Sheet (SDS) program.</li><li>Maintained and managed corporate branding standards on all marketing deliverables.</li></ul>

Project Manager

Time Traveler Tours &amp; Tales is an interactive placed-based mobile adventure stories that offers tour guide for a new generation of traveler.<ul><li>Created #HistoryHero marketing campaign for teen audience.</li><li>Increased Twitter engagement by 25% and followers by 1,000 in 6 months.</li><li>Wrote and designed editorial and marketing content for blogs, media kits, and others.</li><li>Managed copyediting for mobile app development and programmed mobile app content.</li><li>Performed UX/UI research and taught class sessions for the University of Washington.</li><li>Setup sales funnel using ConvertKit.</li></ul>

Marketing Liaison

Hewlett Packard&nbsp;Enterprise (HPE) offers worldwide IT, technology and enterprise products, solutions, and services.<ul><li>Utilized ADDIE framework to host, moderate, and produce over 400 webinars per fiscal year.</li><li>Increased growth in webinar volume by 188%.</li><li>Trained SMEs and software engineers on eLearning delivery options and effective presentation and moderation techniques.</li><li>Maximized training volume by 133% by service and promoting new relationships.</li><li>Overhauled attendance and quality analytics to create more useful and accurate metadata.</li><li>Supervised delivery team including conferencing operators, technicians, and production staff.</li></ul>

Program Director

Developed webcast production and moderation for HPE (edited for privacy restrictions).

Hewlett Packard Enterprise Webcast Production Management

Melissa Dusette

Created a module with images and technical documentation of the break system. Distilled and condensed the information into a 3-minute presentation (technical/script writing), recorded using Adobe Audition (training moderation and audio editing), created the PowerPoint content and the final Articulate Presenter deliverable.

Articulate Presenter

Created a presentation and demo delivered to University of Washington-Tacoma Museum Studies class, May 2016.

User Experience Design

Developed kids and family portrait photography, keepsakes, heirlooms, and framed archival prints.

Family Photography

Provided special services and tools photography.

Chiropractor

Created content for a marketing website, sharing three important items to keep in mind when developing a mobile application.

3 Things to Consider About Mobile App Design and Branding

Shared that color psychology, layout, exclusivity, placement, and pricing are all strategies that small businesses can learn and implement to improve brands.

How Target Succeeds in Making You Crave Things You Didn’t Know You Needed

Created and designed a guide to compelling personal branding photography.

Personal Branding Guide

Portfolio

Created a brochure for a biotechnology company.

NemaLife Brochure

Developed a social and SEO monthly report for Flint Avenue, a marketing agency based in Lubbock, Texas.

Social and SEO Monthly Analytics Report

English (American)

Melissa Dusette is a marketing and training project manager specializing in content marketing and personal branding with over 12 years of experience in startup and corporate environments. Her experience includes extensive work in webinar production, mobile app development (UX/UI), customer engagement, advertising, social media management, and SEO analytics. She is also a museum-trained photographer and brand anthropologist, previously a museum curator at Mitchell Museum of the American Indian (Evanston, IL), collections photographer at the Field Museum of Natural History (Chicago, IL), and worked in collections and exhibits care at the Natural History Museum of Los Angeles County.

Melissa Dusette

Employment Highlights

Education Highlights

Portfolio

Hewlett Packard Enterprise Webcast Production Management

Articulate Presenter

User Experience Design

Family Photography

Chiropractor

3 Things to Consider About Mobile App Design and Branding

Hewlett Packard Enterprise Webcast Production Management

Articulate Presenter

User Experience Design

Family Photography

Chiropractor

3 Things to Consider About Mobile App Design and Branding