Melissa Dusette

Flint Avenue is a marketing agency based in Lubbock, Texas.

• Developed the project schedule based on estimates, oversee and track project and scope of all concurrent company projects.
• Acted as a customer service point of contact for client questions, issues, and concerns.
• Created quality social content and growth, outreach, and brand awareness campaign reporting.
• Managed social media advertising content creation and split A/B tests.
• Created, programmed, and managed marketing campaign funnels and landing pages.

Golden Wolf Photography produces professional person brand plans, photography, and set up consultations for small businesses, entrepreneurs, and employees.

• Provided personal brand photography consultation for small business owners and entrepreneurs nationwide.
• Developed local brand consultation with branding photography services.
• Instructed on personal branding topics.
• Created copy for traditional marketing pieces, including direct mailers, magnets, websites, and user guides, press kits, and brochures.
• Streamlined communication and production processes for all ongoing projects and responded to individual content and technical needs. Proficient in many project management software brands.
• Coordinated and managed tasks, progress, budget, milestones, and deadlines for the creative team.
• Performed SEO audits.
• Maintained industry-specific knowledge for each client.

Halliburton is an energy services company with over 60,000 people in more than 80 countries all serving in upstream oil and gas.

• Produced and facilitated webinars, analytics, and archives for E&P software.
• Coordinated, analyzed, and managed project scope and execution.
• Created marketing content, including social media posts, event invitations, and webinar sites.
• Managed a cross-functional team of ten designers, writers, and proofreaders within Sales Data Sheet (SDS) program.
• Maintained and managed corporate branding standards on all marketing deliverables.

Time Traveler Tours & Tales is an interactive placed-based mobile adventure stories that offers tour guide for a new generation of traveler.

• Created #HistoryHero marketing campaign for teen audience.
• Increased Twitter engagement by 25% and followers by 1,000 in 6 months.
• Wrote and designed editorial and marketing content for blogs, media kits, and others.
• Managed copyediting for mobile app development and programmed mobile app content.
• Performed UX/UI research and taught class sessions for the University of Washington.
• Setup sales funnel using ConvertKit.

Hewlett Packard Enterprise (HPE) offers worldwide IT, technology and enterprise products, solutions, and services.

• Utilized ADDIE framework to host, moderate, and produce over 400 webinars per fiscal year.
• Increased growth in webinar volume by 188%.
• Trained SMEs and software engineers on eLearning delivery options and effective presentation and moderation techniques.
• Maximized training volume by 133% by service and promoting new relationships.
• Overhauled attendance and quality analytics to create more useful and accurate metadata.
• Supervised delivery team including conferencing operators, technicians, and production staff.

Graduated as Cum Laude.