For MOI Global
- Responsible for art and copy, overseeing a team of eight creatives on APAC B2B projects.
- Rebranded launch campaign for Advance.AI.
- Created various videos including the teaser opening of the sustainable finance conference of UBS.
- Led a marketing unit for a B2B campaign for Facebook.
- Pitched for APAC to digitally print new products for launch campaign and event of Fujifilm.
- Conceptualized and designed a creative theme for a virtual event Zellis (UK).
- Other work: Google cloud marketing, Singtel cloud/cybersecurity site and advertising, Red Hat cloud technology/enterprise IT event, and SAP business software campaign.
For Octagon
- Responsible for art and copy on partnership marketing projects.
- Standard Chartered/Liverpool FC – Worked on various projects for the bank and Liverpool Men’s and Women’s football teams, including a campaign to raise the profile of the Women’s team that also will reflect the bank’s values in the promotion of equality.
- Midea/Manchester City FC – Provided campaign concept direction for season 20/21, including film and social marketing content, stadium advertising, and experiential activations.
- Bridgestone/Beijing Winter Olympics 2022 – Pitched brand activation pitch.
- Adidas Superstar – Produced brand activation concepts for the Singapore iLights Festival.
