<ul><li>Joined to set up marketing automation.</li><li>Led and drove B2B marketing campaigns.</li><li>Developed and executed digital marketing strategies across APAC.</li></ul>

Head of Marketing, APAC

<ul><li>Delivered marketing automation tasks for clients across diverse industries.</li><li>Planned, created, and implemented digital marketing strategies.</li></ul>

Digital Marketing Specialist

<ul><li>Implemented and enhanced tracking capability in the marketing automation platform.</li><li>Refined marketing operation process.</li><li>Mentored successors.</li><li>Undertook regular engagement with clients’ management team and their stakeholders.</li><li>Identified market gap and proposed APAC go-to-market strategy accompanied with tactical and operational marketing efforts to achieve global business objectives.</li></ul>

Platform Specialist

<ul><li>Promoted to be the liaison between internal and external stakeholders. </li><li>Worked on client’s needs with the internal team with the focus of delivering digital marketing tactics within the APAC region.</li><li>Developed and executed market analysis plan to understand brand sentiment and buyers’ demographics.</li><li>Optimized marketing efforts through quantifiable data points.</li></ul>

Marketing Director, Technology & Business Solution

<ul><li>Employed to eliminate the complexity of digital marketing operations to enable customers to focus on marketing strategies, results, and goals in the APAC region.</li><li>Implemented buyer’s journey tracking capability in marketing automation platform via customized code.</li><li>Succeeded in platform integration between marketing automation and CRM.</li></ul>

Marketing Automation Specialist

<ul><li>Defined and implemented technology to improve or transit into digital marketing. </li><li>Worked with key stakeholders to plan, executed and optimized local marketing programs to align business goals. </li><li>Provided reports via various data collected in CRM, marketing automation, and CMS for campaign performance overview.</li></ul>

Marketing Technical Director

Alan Chia

English (British)

Alan Chia is a seasoned marketing professional with experience in marketing technology and adept at leading and driving B2B marketing campaigns. With over 10 years of working experience in marketing roles, he has worked with Fortune 500 organizations. His expertise lies in marketing automation and platforms, having worked as a platform specialist for companies like Fuji Xerox Singapore. Alan is highly skilled with marketing automation platforms like Pardot, Eloqua, Marketo, Hubspot, and Sitecore.

Alan Chia

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