Coralie Thabot
HTML Developer

Coralie Thabot

CRM & email developer for IKEA, TUI, and Expedia.

About

Coralie Thabot has over five years of experience as a CRM producer and designer. She has contributed to developing and designing CRM for companies such as Expedia, TUI, Travel Supermarket, Proximity, and TMW Unlimited. Using lookup tables, HTML, CSS, Adobe Campaign, SMS/Push, and email, she has built and designed systems for various clients, including IKEA, P&G, TVL, and ASD. Coralie is also skilled in photography, mainly for weddings, private parties, and advertising campaigns.

Employment

13 roles
Jul 2019 - Present 6 years 10 months
Senior Email Developer
Proximity London

Proximity is a global digital, direct, and CRM network specializing in marketing communications, direct, digital and data.

  • Pulled and scripted data elements to be used in dynamic email sends.
  • Programmed trigger-based and user-initiated email campaigns.
  • Created send definitions, data extensions, send interactions, and filters daily.
Jul 2007 - Present 18 years 10 months
Photographer
Independent

Coralie has worked as an independent photographer with various weddings, parties, and advertising campaigns.

  • Utilized various photographic techniques and equipment and photo enhancement software.
  • Captured subjects in commercial-quality photographs.
  • Created artificial light, using flashes and reflectors to enhance subject’s appearance.
Dec 2008 - Present 17 years 5 months
CRM Developer
Independent
  • Specialized in CRM business workflows and processes.
  • Collaborated with other software developers, business analysts, software architects, and IT professionals to implement CRM solutions.
  • Integrated existing systems and services into the CRM architecture.
Feb 2019 - Mar 2019 1 month
CRM Developer
Proximity London
  • Developed email creative from using highly complex, data-driven responsive HTML templates.
  • Designed sophisticated interactive experiences for email.
  • Clients: IKEA, P&G, TVL, and ASDA.
Aug 2018 - Dec 2018 4 months
CRM Designer & Developer
TUI

TUI is an Anglo-German travel and tourism company based in Germany comprises around 380 Group-owned hotels and resorts with premium brands.

  • Developed strategies to improve future campaign performance.
  • Analyzed email performance, open rates, and other related metrics.    
  • Designed and built responsive campaign templates and dynamic emails in HTML and CSS.
  • Utilized lookup tables to provide personalized product recommendations by creating segmentation queries within the ESP.
  • Liaised with the European market to execute multi-channel campaigns using SMS/push and email to create new customer programs.
Jul 2018 - Aug 2018 1 month
CRM Producer
TMW Unlimited

TMW Unlimited is a customer engagement agency based in Soho, London aiming to combine all kinds of insight and to develop a genuine understanding of individual customers.

  • Created and evaluated the performance of dynamic emails for Nissan Campaign.
  • Utilized the Adobe Campaign software for the setup and deployment of campaigns.
  • Analyzed client’s functional requirements to identify opportunities for improvement.
Oct 2017 - Nov 2017 1 month
CRM Producer
Stack Works Ltd

Stack Works is a UK-based customer agency specializing in CRM, digital, and social advertising.

  • Maintained email development for clients.
  • Built and ensured emails and templates meet the company’s standards and requirements.
  • Clients: Citroën, Peugeot, American Express, and SIS.
Jun 2017 - Oct 2017 4 months
CRM Producer
TMW Unlimited
  • Worked with the Head of Email to ensure emails were built and broadcasted on tight deadlines.
  • Oversaw direct communications with customers through the CRM.
  • Clients: McLaren, Infiniti, Vodafone, Virgin, and Nissan.
Jun 2015 - Apr 2017 1 year 10 months
CRM Producer
TravelSupermarket

TravelSupermarket compares the best travel deals in London as well as travel insurance, travel money and airport car parking.

  • Built, tested, and set up all CRM campaigns and created a new look of email templates.
  • Worked with creative and analyst teams to ensure the continuous optimization of emails.
  • Led technical solutions that are aligned with business objectives.
May 2015 - Jul 2015 2 months
Email Producer
M&C Saatchi London

M&C Saatchi is a global independent creative agency network specializing in advertising, content creation, branding and social media.

  • Built and tested O2 responsive newsletters.
  • Coded outbound newsletters in compliance with the guidelines.
  • Drafted compelling and engaging bulletins that promote digital content.
Jun 2014 - Mar 2015 9 months
Web Developer
Expedia, Inc.
  • Maintained general emails and updates on all EMEA markets.
  • Built new responsive pages for Expedia's partners and promoted new tablet applications.
May 2013 - Jun 2014 1 year 1 month
CS-Email Producer
Expedia, Inc.

Expedia is a global travel platform.

  • Produced over 20 promotional emails per week for all European markets.
  • Built campaigns using specific global frame and modules following Expedia’s brand guidelines and ensured all render correctly in browsers, email clients, desktops, and mobile devices.
  • Ensured production of each campaign runs as smoothly as possible by liaising with trading desks and technical team.
  • Managed all email creative and production queries.
Sep 2012 - Oct 2012 1 month
Email Producer
Havas Worldwide Digital
  • Managed a toy collection campaign, named “Compare the Meerkat” and trained new staff about email coding.
  • Coded all newsletters for the toy collection campaign to web standards using Litmus for browser and platform testing.
  • Performed quality assurance and troubleshoot code rendering across multiple mobile devices using email testing and analytics platforms.

Education

Aug 1994 - Aug 1998 4 years
Bachelor's Degree, English
Université Paris X Nanterre

Portfolio

20 items