Corrine Chin

• Won Gold in Marketing Excellence Awards 2014 for the B2B integrated marketing category for the Festive Rush Campaign.
• Generated over $5 million in additional revenue purely from digital mediums.
• Drove digital marketing programs for all the business units and sectors (enterprise, small and medium businesses), with strong focus and understanding of lead generation.
• Executed SEO/SEM campaigns, working closely with agencies and internal teams.
• Provided reports and analysis from campaigns to strengthen marketing efforts and increase ROI.
• Developed customer-centric best practices (for lead generation, market awareness, and customer loyalty) for engaging audience in digital channels.
• Managed the website content architecture, online product catalog, and identified approaches and strategies to improve the website so as to improve the customer journey and net promoter score (NPS).

INEO is a digital and social media marketing agency based in Singapore.

• Managed digital and social media marketing for brands such as Scoot, TANGS, Tourism Queensland, Millennium, and Copthorne.
• Developed holistic social media strategy inclusive of engagement calendar, editorial tone, and escalation protocol, in accordance with business objectives.
• Helped clients achieve a strong, visible social media presence and developed concepts with viral potential.
• Analyzed effective implementation of campaigns and recommended changes if required.
• Monitored online sentiment and reacted to negative comments tactfully.
• Won Gold and Silver Winner for Excellence in Social Media Marketing by Marketing Magazine 2012 for two campaigns for Scoot.

Notion Age is a full-service digital marketing agency and top-notch SEO company with headquarter based in Singapore and offices in China. 

• Leveraged on existing relationships with clients to drive revenue.
• Prepared and delivered sales presentations and proposals for pitches and negotiated new contracts for projects such as website design, email marketing, and social media marketing.
• Planned, monitored, and also managed and directed the assigned project resources to best meet project objectives.
• Conducted user acceptance tests and ensured that the deliverables are of good quality.
• Clients: Xbox Singapore, Microsoft Hardware, Trend Micro, NUS, 7-Eleven, Coopervision, and City Gas.

• Designed and developed corporate website with email newsletter capabilities for mass marketing.
• Sourced and helped with implementation of new point of sale system for all retail shops.
• Supervised and trained staff for smooth transition to new point of sale system.
• Negotiated contracts while outsourcing IT projects such as network maintenance and hardware upgrades.
• Liaised with vendor and end users to improve ease of use.