David Martinez

BBDO is a part of Omnicom. It is a full-service advertising agency offering advertising, strategic planning, econometrics, measurement, creative development and broadcast, print and interactive production.

• Ran a site redesign for Mars’ NUTRO brand, a pioneer in natural pet food.
• Oversaw and led digital initiatives for all clients, pushing to improve digital capabilities within the agency.
• Supervised the creative development, pitching, scoping, and staffing of digital projects.
• Managed the redesign and building of multiple websites, ensuring that they are focused not only on the visual features but also on communicating the brands’ identities as well as converting users. 
• Clients: Nutro, HP, Barbie, Uncle Ben's, Cesar, goodnessKNOWS, and Hot Wheels. 

Fantasy is a UX and UI design agency that caters to the world’s most pioneering companies.

• Led the production work for all clients, including Twitter, Huawei, Facebook, The Weather Channel, and more.
• Negotiated a multimillion-dollar agreement and contract for the agency’s Huawei engagement.
• Handled project oversight, project strategy, creative review, client management, new business pitching, contracts, and staffing.
• Provided support to the ongoing agency process improvement and growth.

• Supervised the site redesign of Internet.org, a Facebook-led initiative aiming to bring Internet access and the benefits of connectivity to the portion of the world that doesn't have them. David led the project while at The Factory, Facebook’s creative think tank.
• Developed the digital touchpoints for “Friends,” a Facebook ad campaign about creating and sustaining friendships. The project included an in-app photo creation tool as well as digital OOH.
• Produced various video and animation projects.
• Participated in brand-level projects, including defining a Facebook illustration style.
• Worked cross-functionally with the engineering, growth and analytics teams, as well as various product pillars.

• Worked on the creative pitches for Foot Locker, Lowes, FedEx, and GE.
• Produced the silver Cannes Lions award-winning “HORSE with Harden” campaign of Foot Locker. To give the brand’s fans an interactive experience, David's team had them challenge NBA star James Harden to a game of HORSE by submitting videos on Twitter and Instagram. The event gathered public and media attention. #HorseWithHarden had a potential reach of nearly 61 million people. In addition, during the campaign week, Foot Locker’s YouTube subscriber rate increased 300%, and their home page also nearly doubled its average monthly traffic.
• Led the production of the silver Cannes Lions award-winning “Tap Thru How-To” campaign of Lowe. The campaign used time-lapse video and native tech to deliver a new kind of home improvement how-to video.
• Co-authored an agency report entitled “Beacon Technology: What Brands Need to Know.”

• Collaborated with agency creatives and designers on a variety of digital and interactive projects from concept approval through project completion.
• Handled budgeting, quality control, implementation, and reporting.
• Clients: Schick, pharma, and non-profit organizations.