Kai Xu

Neuron Mobility is a shared electric scooter service in Southeast Asia, providing sustainable short-distance mobility solution to connect neighborhoods across the region. 

• Built core marketing team across three cities (interview, negotiation, hiring, training, and support).
• Evaluated and integrated attribution and CRM platforms for data analysis and customer engagement campaigns.
• Established brand building and growth strategies.
• Managed a multi-country marketing teams, and provided strategical support for product, business development, and operations.

Vungle is a mobile advertising and app monetization company.

• Managed all Southeast Asia growth account with minimum daily spend from $1,000 to over $10,000.
• Determined optimization strategies using performance data analytics.
• Assisted accounts in understanding and utilizing mobile ad network platforms, data analysis, attribution analysis, creative design, and marketing strategies.

AppsFlyer is a SaaS mobile marketing analytics and attribution platform.

• Managed over 50 mobile app clients including Wish, Shopkick, Intel, and eHarmony, as well as responsible for client’s satisfaction and commercial activity with a client retention rate of over 98%, cross-sell and up-sell opportunities from the client base.
• Assisted the sales team in prospect meetings and pitches to win business alongside the sales team, acted as primary contact during enterprise client’s onboarding to help the client with SDK integration, UA management, attribution testing, and data analytics.
• Acted as a part-time support engineer by responding to support tickets received through Zendesk to resolve technical issues with platform features, SDK integration and updating, SDK plug-in support, and mobile attribution questions from clients outside of the personal portfolio.

DeNa is a provider of mobile portal and e-commerce websites.

• Launched cross-promotional and retention campaigns by working closely with UA and mobile game teams to optimize user retention through various channels such as Adwords, Facebook, and multiple other key ad networks.
• Gathered campaign data from various databases through custom SQL queries, and analyzed data set from multiple campaign types such as A/B testing, push notification, display ads, email, blog, and other social channels.
• Provided accurate reports of completed campaigns through the use of pivot tables, powerpoint, and analytic tools such as Tableau to the game and executive teams.