Kai Xu
Conversion Rate Optimization Expert

Kai Xu

Client success & digital marketing manager.
Work with Kai Work with a Conversion Rate Optimization Expert

About

Kai Xu is a customer success specialist with extensive experience in digital marketing, from user acquisition and retention. He is knowledgeable with platforms in attribution, CRM, engagement, retargeting, SEO, as well as ad networks such as Facebook and AdWords. As a former customer success manager for a SaaS mobile marketing analytics and attribution platform, he has managed over 50 mobile app clients, including Wish, Shopkick, Intel, and eHarmony.

Employment

4 roles
Dec 2018 - Mar 2019 3 months
Head of Marketing
Neuron Mobility

Neuron Mobility is a shared electric scooter service in Southeast Asia, providing sustainable short-distance mobility solution to connect neighborhoods across the region. 

  • Built core marketing team across three cities (interview, negotiation, hiring, training, and support).
  • Evaluated and integrated attribution and CRM platforms for data analysis and customer engagement campaigns.
  • Established brand building and growth strategies.
  • Managed a multi-country marketing teams, and provided strategical support for product, business development, and operations.
Jul 2018 - Nov 2018 4 months
Performance Optimization Consultant
Vungle

Vungle is a mobile advertising and app monetization company.

  • Managed all Southeast Asia growth account with minimum daily spend from $1,000 to over $10,000.
  • Determined optimization strategies using performance data analytics.
  • Assisted accounts in understanding and utilizing mobile ad network platforms, data analysis, attribution analysis, creative design, and marketing strategies.
May 2015 - Mar 2017 1 year 10 months
Customer Success Manager
AppsFlyer

AppsFlyer is a SaaS mobile marketing analytics and attribution platform.

  • Managed over 50 mobile app clients including Wish, Shopkick, Intel, and eHarmony, as well as responsible for client’s satisfaction and commercial activity with a client retention rate of over 98%, cross-sell and up-sell opportunities from the client base.
  • Assisted the sales team in prospect meetings and pitches to win business alongside the sales team, acted as primary contact during enterprise client’s onboarding to help the client with SDK integration, UA management, attribution testing, and data analytics.
  • Acted as a part-time support engineer by responding to support tickets received through Zendesk to resolve technical issues with platform features, SDK integration and updating, SDK plug-in support, and mobile attribution questions from clients outside of the personal portfolio.
Oct 2012 - Jan 2015 2 years 3 months
Marketing Associate
DeNA

DeNa is a provider of mobile portal and e-commerce websites.

  • Launched cross-promotional and retention campaigns by working closely with UA and mobile game teams to optimize user retention through various channels such as Adwords, Facebook, and multiple other key ad networks.
  • Gathered campaign data from various databases through custom SQL queries, and analyzed data set from multiple campaign types such as A/B testing, push notification, display ads, email, blog, and other social channels.
  • Provided accurate reports of completed campaigns through the use of pivot tables, powerpoint, and analytic tools such as Tableau to the game and executive teams.

Education

Jan 2012 - Dec 2014 2 years 11 months
Bachelor of Business Administration, Business Administration & Management
University of Phoenix

Portfolio

1 item