Sherlene Lian

• Organized and hosted a corporate makeup/hairstyling workshop for EFG Bank.
• Promoted organic and paid growth for social media platforms.
• Oversaw entire planning to execution of casts’ looks for production films and projects.
• Clients: Levi’s Singapore, Left Profile (Michelle Chong), The Changing Point (TCP) Artistes, My Digital Lock, Style Theory, EFG Bank, AXA, Sentosa Tourism Board, Chope SG, OCBC, Grab, Viddsee, Lee Hwa, and UCC.

APD specializes in digital transformation strategy, customer experience, digital marketing, customer engagement, and analytics.

• Achieved over SGD 300,000 in new business opportunities and revenue.
• Spearheaded four creative advertising campaigns (from conceptualization, creative briefs, production to execution) for Microsoft in Thailand and Singapore.
• Developed content calendars, influencers, and social media posting briefs.
• Oversaw entire video production shoot for Microsoft and Pocari Sweat campaigns.
• Led IBM Marketing Cloud platform training for clients.
• Monitored and ensured my clients’ projects were delivered timely and on budget.
• Managed email marketing campaigns and leveraged on IBM Marketing Cloud to track performance and identify opportunities for continuous improvement.
• Researched on industries to maintain an understanding of buyers, competitors, industry landscape trends and share insights with the broader team.
• Prepared post-campaign reports with insightful analysis to drive actionable measures for clients.
• Clients: Microsoft APAC and SG, Mount Faber Leisure Group, InterContinental Hotel Group, Travelodge, Pocari Sweat, Amway, CapitaLand Malls, and The Fullerton Hotel Group.

The Activation Group provides services such as retail space design and build, experiential marketing, and events management.

• Pioneered the development of the Inbound marketing team.
• Planned, executed, and managed social media campaigns.
• Oversaw entire development, planning to execution phase of exhibitor’s booth for SME Expo 2015.
• Developed, implemented marketing plans, advertising, and promotional activities to enhance brand awareness across the group level.
• Worked closely with the internal creative team in design, layout, and production of communication materials such as newsletters, corporate brochures, and media kits.
• Liaised closely with external digital marketing agencies to ensure complete integration of digital elements (SEO, website build) across Group level.
• Analyzed performance and KPIs to provide insights and optimizations.
• Actively offered a consultative approach for clients.
• Clients: 1-Altitude, National University of Singapore, and Singapore Road Safety Council.

• Secured 100% renewal rate with retainer accounts.
• Led analytics product training for clients.
• Provided social media web analytics and intelligence to Singapore Government agencies for defining social media strategy.
• Oversaw community management of clients’ social media channels, including monitoring and reporting of conversations.
• Performed data quality assurance checks and extracted insights for reports.
• Managed the delivery of pitch presentations.
• Clients: Ministry of Culture, Community and Youth (MCCY), Ministry of Social and Family Development (MSF), Ministry of National Development (MND), Ministry of Law (MINLAW), Ministry of Trade and Industry (MTI), and HSBC.

Magna Cum Laude