Payal Hemdev
B2B Content Marketer

Payal Hemdev

Previously from Ogilvy PR Australia.
Work with Payal Work with a B2B Content Marketer

About

Payal Hemdev has over nine years' experience in marketing, public relations, human resources, and content writing for agencies and clients across the Middle East, India, and Australia. As a writer and content marketer, she has written, edited, and proofread content and communication strategies for a range of industries, such as energy, healthcare, banking, financial services, fashion, aged care, food and beverage, technology, and retail. Her work includes media releases, newspaper/magazine editorials, blogs, speeches, social media content calendars, and marketing collateral. At Ogilvy PR, Payal worked with well-known Australian and international brands like NAB, MLC, Medibank, Target, and UNIQLO. She is also proficient in using Meltwater Buzz, Google Analytics, and Hootsuite.

Employment

6 roles
Apr 2019 - Present 7 years 1 month
Content & Features Writer
Independent
  • Worked with clients within different industries, including energy, finance, human resources, interior design, retail, and technology.
  • Wrote, edited, and proofread content, including magazine editorials, business blogs, web copy, marketing collateral, media releases, and biographies.
Apr 2018 - Nov 2018 7 months
Content Writer & PR Specialist
Marketing Eye

Marketing Eye is a marketing consultancy agency in Sydney and Melbourne, Australia for small to medium-sized businesses. 

  • Wrote, edited, and proofread all content, including EDMs, blogs, and marketing content.
  • Planned new content for client blogs.
  • Wrote and distributed media releases.
  • Created media lists and managed media relations.
  • Developed social media calendars and marketing strategies for new clients.
  • Produced key message documents.
  • Clients: Origin Energy, DeliveryQuoteCompare, Morrows, PKF Integrity, Elysian Energy, Anywhere Auctions, CHS Healthcare, and Scan-Rent.
Jan 2016 - Nov 2016 10 months
Senior Account Executive
Ogilvy Public Relations
  • Provided client servicing and counsel.
  • Developed communication strategy and media engagement plans.
  • Pitched media opportunities.
  • Wrote, edited, and proofread media releases, biographies, editorials, media Q&As, and key messaging guides.
  • Coordinated media interviews and briefing spokespeople on key messages.
  • Managed end-to-end influencer marketing campaigns.
  • Researched for existing clients and new business briefs.
  • Clients: BP, Department of Health and Human Services - Victoria, Medibank, Melbourne Convention and Exhibition Center, National Australia Bank, Stratton Finance, Target, UNIQLO, and VicHealth.
Mar 2014 - Mar 2015 1 year
Content Writer
Independent
  • Managed the PR campaign for LG Electronics at GITEX Technology Week 2014, the largest technology trade show in the Middle East.
  • Wrote content for a diverse range of clients, including media publications, startups, and PR agencies.
Aug 2010 - Sep 2013 3 years 1 month
PR Consultant
Mojo PR

Mojo PR is a Dubai-based PR agency delivering intelligent PR programs with measurable business results across the Middle East.

  • Oversaw the execution of PR campaigns.
  • Provided strategic counsel to clients.
  • Wrote and edited media releases, editorials, and content for social media.
  • Pitched and secured media opportunities.
  • Provided press office management at trade shows and conferences.
  • Managed social media pages for clients, including Facebook, twitter, Instagram, and Linkedin.
  • Analyzed social media data and prepared reports.
  • Led two award-winning campaigns recognized at the 2013 MEPRA (Middle East Public Relations Association) Awards, the only independent PR awards in the region.
  • Managed PR campaigns for ten trade exhibitions organized by the Dubai World Trade Centre (DWTC), the leading exhibitions organizer in the UAE.
  • Achieved record PR results for Gulfood 2013 and GITEX Shopper 2012, two of DWTC’s largest shows.
  • Clients: Al Tamimi Investments, Dubai World Trade Centre, Eureeca, The Great Place to Work Institute, International Enterprise Singapore, Summertown Interiors, Tiffany & Co., and Virgin Megastore.
Aug 2007 - Aug 2010 3 years
HR Executive
Emaar Properties
  • Managed onboarding of new recruits, including organizing employment visas.
  • Organized relocation of overseas recruits and repatriation of ex-staff.
  • Prepared final settlements and completing leaving formalities including exit interviews.
  • Managed front office staff and telephone operators.
  • Oversaw employee grievances and resolution initiatives.
  • Prepared offence reports and warning/termination letters.

Education

Sep 2009 - Aug 2011 1 year 11 months
Master of Arts, Marketing Communication
Middlesex University
Sep 2004 - Aug 2007 2 years 11 months
Bachelor of Business Administration (BBA), -
Manipal University, Dubai

Portfolio

13 items