Daniel Berry

Cheaper Than Dirt! is an e-commerce shop of shooting sports, including guns and firearm parts.

• Oversaw search engine optimization strategies that maximize lead generation and conversion.
• Identified and executed opportunities to improve company search rank for key terms at the top, middle, and bottom of the marketing funnel.
• Improved SEO value of all company websites and content, including the main e-commerce site and blog subdomain.
• Used SEO monitoring tools like Google Analytics, SEMrush, and BrightEdge to analyze, optimize, and report on desired SEO performance metrics.
• Provided strategy and direction to a team of SEO content writers.
• Adjusted HTML, meta information, and other elements of the website as necessary for SEO.
• Served as editor, strategist, and writer for The Shooter's Log, an industry-leading blog with an average of more than 500,000 views each month. Ranked No. 5 in Feedspot's "Top 100 Gun Blogs & Websites For Gun Enthusiasts To Follow in 2020."

• Functioned as a blogger/writer, editor, marketing automation specialist, SEO specialist, social media manager, and graphic designer.
• Worked with several clients in various industries, including dental, commercial real estate, technology, oil/gas, manufacturing, sports, data, automotive, locksmith, customer service, medical, business management, industrial, e-commerce, financial, residential, HVAC, locksmithing, plumbing, moving, storage, and more.
• Clients: Ellie Kay & Company, Heroes at Home, Marketing Managers, On Target Digital, Medical Coding Academy, Cathedral Plumbing, Spentra, Knightvest Properties, and more.

madison/miles media is an independent, Dallas/Fort Worth-based content marketing agency.

• Developed strategies for lead generation, conversion optimization, and UX/UI improvements.
• Wrote blog posts, emails, and other forms of content.
• Performed additional tasks as needed, such as marketing coordination, marketing management, social media management, SEO optimization, editing, and more.
• Worked with clients from industries such as healthcare, food/beverage, automobile repair, and skin care.
• Wrote a blog post for a client that reached 10,000 views in three months (when no other blog post had reached 250 views the previous five months).

Mojo Media Labs is a full-service digital marketing agency focused on account-based marketing, inbound marketing, web design and development, sales and marketing alignment, sales enablement, and marketing automation/email marketing. 

• Built out and optimized content using the HubSpot CMS to maximize conversion rates. This included everything from blogs and emails to conversion paths and website pages.
• Executed testing and reporting for various marketing automation campaigns, including inbound, lead nurturing, lead scoring, and lead management.
• Strategized, designed, and wrote or edited copy for all email campaigns, including workflows, follow-ups, newsletters, and e-blasts.
• Acted as a "traffic cop" for sales and marketing, aligning the two when it comes to goals and brainstormed ways to increase efficiency, conversions, and results.
• Optimized website content based on SEO best practices.
• Onboarded clients to HubSpot and trained them on best practices for using the tool.
• Drafted content for eBooks, infographics, emails, blogs, and social media posts.

• Wrote and edited online product descriptions for the home department, men's department, kids department, and more.
• Created and edited store signage and some catalog copy.
• Performed various other writing, editing, and designing tasks as assigned.

Minor in English; Relevant course work: News Editing, Feature Writing, Photojournalism, Technical Writing, Communications Law, Opinion Writing, Public Affairs Reporting, Communication and Society, Creative Writing, Communications Graphics, Writing with Computers, and much more.