Erik Nguyen
B2B Marketing Expert

Erik Nguyen

Past clients include IBM and SEC Consult.
Work with Erik Work with a B2B Marketing Expert

About

Erik Nguyen is a digital marketing specialist with experience working in both B2B and B2C. His skills include digital strategy, SEO, paid search, social media, paid social, and email marketing. He works at an IT company where he specializes in B2B marketing, partnering with an array of tech companies such as IBM, Peak10 (now Flextential), Beauceron, Allgress, and SEC Consult. In the past seven years, Erik has implemented numerous campaigns related to Google Ads, LinkedIn, Facebook Ads, marketing funnels, SEO/SEM, content marketing, and lead generation.

Employment

3 roles
Apr 2012 - Jul 2019 7 years 3 months
Digital Marketing Specialist
Level 5 Technology Group

Level 5 is a global business consulting and IT services firm providing strategic and tactical business services.

  • Conducted numerous split tests and designed creative concepts within campaigns that aligned with the ever-changing digital marketing world. Some examples are webinar and event lead generation campaign (43% show rate, 12% conversion); email drip campaign (23% open rate, 4% click rate); and performance analysis → retargeting campaign (dependent by type of action).
  • Specialized in B2B marketing, partnering with an array of tech companies such as IBM, Peak10 (now Flextential), Beauceron, Allgress, and SEC Consult.
  • Implemented numerous campaigns related to email marketing, Google Ads, LinkedIn (top discussions, ads, groups/communities), Facebook Ads, marketing funnels (case studies, white papers, consultations, security audits, etc.), SEO/SEM, content marketing, lead generation, and face-to-face mixers/networking events.
Sep 2014 - Mar 2015 6 months
Marketing Associate
FADE

FADE is a social app startup specialized in capturing college life.

  • Focused on B2C marketing, managing several campaigns.
  • Managed campus teams and Student Brand Ambassadors (SBAs).
  • Assisted in managing community manager interns at college campuses.
  • Produced events and networking opportunities to SBAs at target colleges.
  • Drove installations and active engagement from SBAs and event attendees.
  • Created marketing content and training materials.
  • Conducted performance analysis of app and content.
  • Engaged in user support and social media channels.
Oct 2010 - Oct 2011 1 year
Marketing Liaison (Internship)
RollCall

RollCall is a social planning tool that helps its members plan get-togethers and meetings with friends using their mobile phone.

  • Focused on B2C marketing, managing several campaigns.
  • Developed sponsorships/partnerships with school clubs, teams, and Greek organizations.
  • Ambassador events such as concerts, college events, and sporting events.
  • Drove installation campaigns (directed at a college level audience).
  • Conducted market research (define college audiences who engaged most).
  • Managed college street teams.

Education

Aug 2007 - May 2012 4 years 9 months
Bachelor of Science, Business Marketing
San Jose State University

Portfolio

2 items