<ul><li>Services included design strategy, copywriting, brand and packaging design systems and collateral, retail branding and environments, point of purchase and display, online, digital, and video production, brand standards development, art direction, execution, and deployment.</li><li>Provided design services for creative agencies and businesses with a focus on CPG and retail brand development, package design, and related collateral.</li><li>Clients: Sterling Brands, DDW, Chase Design Group, Landor Associates, Perspective Branding, Voicebox Creative, and Lagunitas Brewing Company.</li></ul>

Graphic Design Consultant

Ahold Delhaize, commonly known as Ahold Delhaize, is a Dutch retail company, operating supermarkets, and e-commerce businesses.<ul><li>Led and directed packaging strategy, design, and implementation in service of 10 private label brands across five store banners spanning the Southeastern and Northeastern states.</li><li>Managed the creative team including two design managers, seven designers, and nine production artists with an overall 18 employees across two locations.</li><li>Oversaw review and approval of all production artwork, managing vendor service contracts and relationships, leading all creative reports, and internal client presentations.</li></ul>

Director of Private Brands Packaging Design

Anthem is a global creative agency that provides award-winning retail and packaging designs for the world's most recognized brands.<ul><li>Developed and directed retail and CPG packaging brand strategy, renovation, revitalization, and innovation campaigns for medium to large Fortune 100/500 brands.</li><li>Managed the design team with two to six employees.</li><li>Oversaw art direction of vendor and freelance resources.</li><li>Led all creative reviews and client presentations.</li></ul>

Senior Design Director

CBX is a brand agency in New York that provides services such as brand strategy and identity, and retail design and development.<ul><li>Led retail and CPG packaging brand design initiatives for clients ranging from small startups to Fortune 100/500.</li><li>Oversaw art direction of vendor and freelance resources.</li><li>Managed the design team of two to four employees.</li></ul>

Design Director

LA Rocks Festival

Patrick Fraser

Redesigned national brand for Central Garden & Pet.

Amdro

Developed private brand design for Albertsons/Safeway Select Salad Dressings.

Safeway Select Salad Dressings

Created private brand design for Albertsons/Safeway Select Frozen Entrees.

Safeway Select Frozen Entrees

Designed private brand for Albertsons/Safeway Select Chocolate Bars.

Safeway Select Chocolate Bars

Contadina Tomatoes

Developed national brand redesign for ConAgra.

Healthy Choice Frozen Bars

Managed national brand redesign for Nestlé USA.

Wonka Candy Brands

Developed new brand design for Nestlé USA.

Wonka Exceptionals

Naked Nutrition

Developed promotional packaging design concepts for AB/InBev.

Budweiser SXSW

Created mobile, web, and print promotional design campaign for Men's Wearhouse.

Macy's Tux Shop

Conceptualized in-store signage and print communications design for Cost Plus Word Market.

Cost Plus Word Market

Repositioned brand design for Big Heart Pet Brands.

Natural Balance Wild Pursuit

Developed private brand design for Albertsons/Safeway Open Nature.

Open Nature

Designed another private brand design for Albertsons/Safeway Open Nature.

Developed private brand design concept for Amazon.

Amazon Elements

Created web, social media, and print promotional design campaign concept for Deschutes Brewing.

Deschutes Brewing

Developed web, social media, and print promotional design campaign concept for Deschutes Brewing.

Presented event brand identity design development works.

English (American)

Patrick Fraser is an experienced creative professional with expertise in design, strategy, development, management, and delivery of successful and compelling creative solutions. He has provided design services for creative agencies, businesses, and companies with a focus on CPG and retail brand development, package design, and related collateral. His past clients include Sterling Brands, DDW, Chase Design Group, Landor Associates, Perspective Branding, Voicebox Creative, and Lagunitas Brewing Company.

Patrick Fraser

Employment Highlights

Education Highlights

Portfolio

LA Rocks Festival

Amdro

Safeway Select Salad Dressings

Safeway Select Frozen Entrees

Safeway Select Chocolate Bars

Contadina Tomatoes

LA Rocks Festival

Amdro

Safeway Select Salad Dressings

Safeway Select Frozen Entrees

Safeway Select Chocolate Bars

Contadina Tomatoes