Patrick Fraser
Brand Designer

Patrick Fraser

Brand, package & collateral designer for F500 companies.
Work with Patrick Work with a Brand Designer

About

Patrick Fraser is an experienced creative professional with expertise in design, strategy, development, management, and delivery of successful and compelling creative solutions. He has provided design services for creative agencies, businesses, and companies with a focus on CPG and retail brand development, package design, and related collateral. His past clients include Sterling Brands, DDW, Chase Design Group, Landor Associates, Perspective Branding, Voicebox Creative, and Lagunitas Brewing Company.

Employment

4 roles
Aug 2014 - Present 11 years 9 months
Graphic Design Consultant
Independent
  • Services included design strategy, copywriting, brand and packaging design systems and collateral, retail branding and environments, point of purchase and display, online, digital, and video production, brand standards development, art direction, execution, and deployment.
  • Provided design services for creative agencies and businesses with a focus on CPG and retail brand development, package design, and related collateral.
  • Clients: Sterling Brands, DDW, Chase Design Group, Landor Associates, Perspective Branding, Voicebox Creative, and Lagunitas Brewing Company.
Oct 2017 - Aug 2018 10 months
Director of Private Brands Packaging Design
Ahold Delhaize USA

Ahold Delhaize, commonly known as Ahold Delhaize, is a Dutch retail company, operating supermarkets, and e-commerce businesses.

  • Led and directed packaging strategy, design, and implementation in service of 10 private label brands across five store banners spanning the Southeastern and Northeastern states.
  • Managed the creative team including two design managers, seven designers, and nine production artists with an overall 18 employees across two locations.
  • Oversaw review and approval of all production artwork, managing vendor service contracts and relationships, leading all creative reports, and internal client presentations.
Jul 2011 - Aug 2014 3 years 1 month
Senior Design Director
Anthem Worldwide

Anthem is a global creative agency that provides award-winning retail and packaging designs for the world's most recognized brands.

  • Developed and directed retail and CPG packaging brand strategy, renovation, revitalization, and innovation campaigns for medium to large Fortune 100/500 brands.
  • Managed the design team with two to six employees.
  • Oversaw art direction of vendor and freelance resources.
  • Led all creative reviews and client presentations.
Aug 2004 - Apr 2010 5 years 8 months
Design Director
CBX

CBX is a brand agency in New York that provides services such as brand strategy and identity, and retail design and development.

  • Led retail and CPG packaging brand design initiatives for clients ranging from small startups to Fortune 100/500.
  • Oversaw art direction of vendor and freelance resources.
  • Managed the design team of two to four employees.

Education

Sep 1987 - May 1991 3 years 8 months
College of Arts & Architecture, Graphic Design
The Pennsylvania State University

Portfolio

21 items