<ul><li>Worked with category defining brands across food, fashion, retail, travel, hospitality, music, and design.</li><li>Developed and secured brand and agency partnerships.</li><li>Clients: Theo &amp; George, Manley, Edge Only, Global Action Plan, Luna &amp; Bo, maven46, and more.</li></ul>

Brand Communications Consultant

The Reputation Agency is a strategic reputation, communications, and public relations agency based in Dublin.<ul><li>Directed several brands such as Discover Ireland (Home Holidays PR), Discover Ireland (copywriting and storytelling), Wild Atlantic Way, Visit Dublin, Stena Line, Swatch, Dublin Cookery School, Fingal Tourism, IAPI (the governing body for Ad Land in Ireland), and Bord na Mona.</li><li>Launched and acted as account lead for the launch of the Wild Atlantic Way in summer 2014 and 2015. Winner of Best Collaboration Between Agency &amp; Radio Station at the 2016 Love Radio Awards for the Wild Atlantic Way campaign.</li><li>Directed the #thisisLIVING Discover Ireland Home Holidays campaign. Shortlisted for a 2015 All Ireland Marketing (AIM) Award. 2015 PRII shortlisted for Best Consumer Campaign and Best Use of Media.</li></ul>

Senior Account Director, Brand Communications

<ul><li>Commended for Best PR Campaign (small budget category) - Tattersalls Horse Trials &amp; Country Fair (2014); also commended for Best Use of Media Relations for the launch of the Croke Park Ethiad Skyline Tour (2013).</li><li>Brands: Failte Ireland, eircom, Croke Park, Newbridge Silverware, Eddie Rockets, IAPI, and Tattersalls Horse Trials &amp; Country Fair.</li></ul>

Account Director, Brand Communications

Aiken PR is a full-service independent communications agency that operates across the island of Ireland.<ul><li>Worked with acts, including Snow Patrol, Stereophonics, Divine Comedy, and Ed Sheeran.</li><li>Commended for Best Use of Media Relations for McDonald's.</li><li>Brands: HMV, McDonald's, Bibby Financial Services, BT Young Scientist &amp; Technology Exhibition, United Wine Merchants, and Tantastic.</li></ul>

Account Executive & Manager

Created a lifestyle content about self-care, interviewing The Quarter-Life Coach Paula Coogan.

How to Prioritize You This Festive Season

Leona McDaid

Wrote a press release introducing a new jewelry collection from Edge Only.

Edge Only Presents… Mechanical

Developed brand narrative for a charity environmental organization.

Global Action Plan Ireland Take Action

Created a press release for Global Action Plan Ireland, appealing to the public to cut their showers short in a bid to save water.

Time’s Up! Global Action Plan Ireland Encourages the Public to Shorten Shower Times to Save Water During the Heatwave

Reviewed a powerful and evocative film by Pedro Almodóvar.

Julieta

Work It With Yout Work Wardrobe

Wrote a press release for IAPI, the governing body for Ad Land in Ireland.

Ad Land’s IAPI Doyenne Award to Put Women Leaders Centre Stage this International Women’s Day

Developed a press release for a fashion brand.

Theo + George Takes an Effortless New Direction

English (British)

With over 15 years’ experience, Leona McDaid has expertise extending to brand communications, content marketing, online publishing, print publishing, native advertising, PR, broadcast promotional campaigns, events, social media, and lecturing. As a communications specialist, she has worked with category defining brands across food, fashion, retail, travel, hospitality, music, and design. Her clients include Theo & George, Manley, Edge Only, Global Action Plan, Luna & Bo, maven46, and more. Leona also has led award-winning initiatives over the last several years, including the launch of the Wild Atlantic Way.

Leona McDaid

Employment Highlights

Education Highlights

Portfolio

How to Prioritize You This Festive Season

Edge Only Presents… Mechanical

Global Action Plan Ireland Take Action

Time’s Up! Global Action Plan Ireland Encourages the Public to Shorten Shower Times to Save Water During the Heatwave

Julieta

Work It With Yout Work Wardrobe

How to Prioritize You This Festive Season

Edge Only Presents… Mechanical

Global Action Plan Ireland Take Action

Time’s Up! Global Action Plan Ireland Encourages the Public to Shorten Shower Times to Save Water During the Heatwave

Julieta

Work It With Yout Work Wardrobe