Pinky Chng
Lifestyle Writer

Pinky Chng

Lifestyle content creator for TheSmartLocal.
Work with Pinky Work with a Lifestyle Writer

About

As a digital content creator for The Finder at SPH Magazines Pte Ltd, Pinky Chng has created and curated lifestyle and branded content for the expatriate and wider Singaporean community. She has experience in managing social media channels including Facebook, Instagram and Twitter and increasing online traffic through SEO and social analytics tools such as Hootsuite and Socialbakers. Having worked as a lifestyle journalist for a travel and lifestyle platform, she has delivered campaigns for various clients including DBS, Sephora, Singapore Tourism Board and Sentosa. Pinky's work has also appeared in SilverKris, The Singapore Women’s Weekly, Her World Plus, Shape and CLEO.

Employment

2 roles
Mar 2016 - Jan 2018 1 year 10 months
Digital Content Creator
The Finder (SPH Magazines Pte Ltd)

The Finder, a member of SPH Magazines Pte Ltd is Singapore’s oldest lifestyle magazine for the expatriate and wider Singaporean community.

  • Helmed The Finder's website, creating and curating lifestyle and branded content for an expatriate audience.
  • Conceptualized and produced content for The Finder’s monthly print issues.
  • Managed all of the publication's social media channels such as Facebook, Instagram and Twitter daily.
  • Increased The Finder’s monthly online traffic by 5,000% in 20 months through SEO and social analytics tools including Hootsuite and Socialbakers.
Jul 2015 - Jan 2016 6 months
Lifestyle Journalist
TheSmartLocal.com

TheSmartLocal.com is a travel and lifestyle platform in Singapore where one part editorial based and one part community based where members can upload their own reviews and have their say about everything Singapore.

  • Created original content in a hyper-local house style reaching over three million Singaporeans each month.
  • Delivered successful campaigns for major clients, including DBS Bank, Sephora, Singapore Tourism Board and Sentosa.

Education

Jan 2012 - Dec 2015 3 years 11 months
Bachelor of Arts & Sciences, European Literature
University College London

Portfolio

11 items