Paris Rosaria Daniel
Social Media Management Expert

Paris Rosaria Daniel

Experienced Content Creator and Social Media Director
Work with Paris Rosaria Work with a Social Media Management Expert

About

Paris Rosaria Daniel is Adelaide-based social media manager with experience in the beauty industry. Her expertise lies in content creation, social media management, community management, social media engagement, social media strategy, as well as reporting and analytics. She was a social media director at Amplified Beauty Australia, where she handled content and social media strategy to enhance the brand's online image and content quality. Paris is also proficient in social media platforms like Instagram, TikTok, LinkedIn, Facebook, and Pinterest, as well as content editing using tools such as CapCut, Adobe Photoshop, Adobe Photoshop AI, Adobe Lightroom, and Canva.

Employment

4 roles
Apr 2023 - Present 3 years 1 month
Social Media Director
National Indigenous Times (NIT) Style Up
  • Created and grew the online presence of the magazine. Responsibilities of this role included direction of the content creation, content quality, online aesthetic, social media marketing strategy creation and implication.
  • Developed multiple social media strategies aligned with NIT Style Ups goals and target audience.
  • Worked and exceeded given KPIs which were originally created with the expected growth of the new magazine.
  • Performed constant social media research to predict and stay on top of trends.
  • Planned, curated and created compelling content for Instagram, TikTok, LinkedIn, Facebook, and Pinterest.
  • Edited content using tools like CapCut, Adobe Photoshop, Adobe Photoshop AI, Adobe Lightroom, and Canva.
  • Directed content quality and aesthetics to elevate NIT Style Up's online image.
  • Built an online community based on NIT Style Up's target audience.
  • Monitored social media platforms for comments, mentions and messages.
  • Responded to enquiries and feedback in an appropriate manner.
  • Managed both positive and negative interactions to maintain a strong positive online reputation.
  • Handled organic social media engagement with current and new community.
  • Encouraged user participation through interactive stories and posts.
  • Identified and partnered with relevant influencers.
  • Built and strengthened relationships with influencers, models, artists, performers, brands, and PR agencies, which has boosted engagement within communities.
  • Developed strategies to address and manage negative publicity.
  • Responded swiftly and appropriately to minimize damage to NIT Style Up's reputation.
  • Regularly analyzed social media insights on multiple platforms to track growth or to restrategize.
  • Created reports for the Managing Editor which included a breakdown to each platform, posts that performed well, updates on trends, and plans for the following week.
  • Created and managed EDMs.
  • Assisted the Managing Editor with her roles in planning the magazine for print.
  • Developed and implemented strategies to increase sales of the magazine.
Apr 2023 - Aug 2023 4 months
Social Media Director
Amplified Beauty Australia
  • Crafted diverse social media strategies that align with Amplified Beauty's objectives, values, and refined target audience.
  • Engaged in continuous social media research to anticipate and stay at the forefront of emerging trends.
  • Strategized, curated, and produced captivating content tailored for Instagram and TikTok.
  • Implemented creative oversight to enhance Amplified Beauty's online image and content quality.
  • Initialized photoshoots by conceptualizing mood boards and refining the visual direction. 
  • Coordinated photographers, scouting locations, and selecting models that resonate with Amplified Beauty's identity and target demographic.
  • Cultivated an online community centred around beauty-related interests.
  • Monitored social media channels for comments, mentions, and direct messages.
  • Responded to inquiries and feedback in a tactful and professional manner.
  • Managed both positive and negative interactions to maintain a strong positive online reputation.
  • Performed organic engagement with existing followers and a new online community.
  •  Stimulated user participation through interactive stories and engaging posts.
  • Planned and executed promotional campaigns, events, and partnerships to increase brand visibility.
  • Identified suitable influencers who align with Amplified Beauty's values and target audience. 
  • Collaborated with influencers and brand ambassadors to reach a broader audience.
  • Regularly analyzed social media insights across multiple platforms to monitor growth and inform strategic adjustments.
  • Compiled comprehensive reports for the CEO/founder, encompassing platform-specific breakdowns, successful post analysis, trend updates, and the next week's plans.
Mar 2023 - Apr 2023 1 month
Social Media & Creative Director Intern
Style Society Boutique
  • Directed photoshoots, content, social media, and overall online aesthetic of the business.
  • Organized a model to come into the store for in-store photoshoots.
  • Produced engaging video and imaged based content.
  • Created an elevated luxury aesthetic which showcased the brands the boutique stocked.
  • Boosted engagement with existing customers.
Oct 2021 - Mar 2022 5 months
Social Media Manager & Events Coordinator
Fresher Magazine
  • Managed Instagram. Created an elevated gen-z fashion aesthetic to mimic the vision for the magazine, before the launch of the first issue.
  • Attended photoshoots and capturing bts content of the team at work to tease on Instagram.
  • Boosted engagement with potential readers and created hype for the launch of the magazine.
  • Organized models, photographers, stylist and scouted location.
  • Organized launch event. Secured a location, planned efficiently for the execution of the event, and organized media.

Portfolio

9 items