<ul><li>Consulted on brands’ business goals and translating them to marketing and media goals based on a marketing funnel.</li><li>Mapped out e-commerce user flow and implemented tags on a website to launch performance ads aimed at driving ROAS and CPA.</li><li>Launched Facebook collaborative ads that allow brands to run conversion-driven ads with e-marketplaces.</li><li>Built a new content strategy that focuses on driving fans engagements and website traffic.</li><li>Helped a brand build 10x social media followings with affiliate marketing and minimal spending.</li></ul>

Digital Marketing Consultant

<ul><li>Built content strategy that positions Decathlon on social channels and engaging with fans to build community.&nbsp;</li><li>Conceptualized, planned, and implemented key social engagement strategy with a cross-functional team to drive branding and e-commerce KPIs based on market insights.</li><li>Increased overall social engagement rate by more than 8.3% and overall organic fans acquisition by more than 6.85%, helping the brand’s pages achieve verified status.</li></ul>

Head of Social

<ul><li>Maximized performance of digital brand campaigns to support and scale lower funnel performance campaigns.</li><li>Optimized performance campaigns on channels, including Search, YouTube, Display, Gmail, Facebook, and Instagram, driving conversions and return of ad spends.</li><li>Managed e-commerce performance; conversion rate increased by 2.1%, CPA -94%, ROI over 1428% on search, display, and social retargeting in 11 months.</li><li>Monitored campaigns in real-time with Google AdWords, Google Analytics, Google Data Studio, and Facebook Ads Manager.</li><li>Worked closely with Google and Facebook to test launch new performance ad solutions such as offline conversion tracking and YouTube Trueview for Action.</li></ul>

Digital Marketing Lead

<p>Enterprise Singapore, formerly International Enterprise Singapore and SPRING Singapore, is the government agency championing enterprise development.</p><ul><li>Educated SMEs on digital marketing skills that help their business scale for internationalization.</li><li>Organized events relevant to SMEs’ needs attracted over 5,000 participants from over 2,000 SMEs to update them on the latest trends in digital marketing.</li></ul>

Manager, Market Promotion & Partnerships

<ul><li>Studied internal app users to develop branding and performance campaigns to drive unaided brand awareness and app usage.</li><li>Engaged internal app users and develop campaigns that push for repeated app usage.</li><li>Worked on a mobile marketing platform to set up automated reporting templates to track performance campaigns in real-time.</li><li>Identified from data when are users most active and launch flash deals to drive app usage.</li></ul>

Assistant Marketing Manager

<ul><li>Worked on an account servicing role to plan, manage, and track media campaigns for different clients.</li><li>Planned and executed cost-effective media campaigns on multiple channels in traditional and digital media for entertainment, travel, and FMCG clients.</li></ul>

Planning Executive

Developed a campaign for Gumtree Classifieds App to drive unaided brand awareness among millennial e-shoppers. Results: organic traffic increased by 22%, organic downloads increased by 20%, and new sign-ups increased by 120%.

Gumtree Exclusive Seller: The.Nut.Case by Yutakis

Jeremy How

Built a campaign for Gumtree Jobs Classifieds App to create awareness of the Gumtree brand and its jobs portal, drive traffic to the app's jobs portal, and drive app downloads. Results: over 10,000 organic app downloads and app engagement increased by 109%.

Jobs That Let You Play

Created campaign for Decathlon Singapore to increase overall social engagement level, thus pushing overall brand awareness. Results: overall engagement on FB and IG at an all-time high of 13.4%, increased by more than 10% in 6 months and unaided brand awareness at 80%.

PLAY with #DecathlonSG

Developed an e-commerce conversion campaign for Decathlon Singapore, which resulted in ROAS jumped to $16 up from $1.68 in 6 months, CPA lowered to $15 in 6 months, and e-commerce revenue jumped by over 200% YOY.

Performance with #DecathlonSG

English (British)

Jeremy Thaddeus How is a digital marketer with diverse experience in planning and implementing both digital branding and performance solutions. He has helped brands build complete digital marketing funnel through data to drive brand engagement, conversions, and revenue. At Decathlon Singapore, he has optimized performance campaigns on channels, such as Search, YouTube, Display, Gmail, Facebook, and Instagram, and monitored campaigns in real-time with Google AdWords, Google Analytics, Google Data Studio, and Facebook Ads Manager. His experience also includes working in various marketing roles for Enterprise Singapore, eBay, and PHD Media.

Jeremy How

Employment Highlights

Education Highlights

Portfolio

Gumtree Exclusive Seller: The.Nut.Case by Yutakis

Jobs That Let You Play

PLAY with #DecathlonSG

Performance with #DecathlonSG

Untitled Content

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Gumtree Exclusive Seller: The.Nut.Case by Yutakis

Jobs That Let You Play

PLAY with #DecathlonSG

Performance with #DecathlonSG

Untitled Content

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