Abdul Anwar
Social Media Specialist

Abdul Anwar

Skilled in digital marketing, product marketing, and website development.
Work with Abdul Work with a Social Media Specialist

About

Abdul Anwar is an experienced social media manager and digital marketer with over four years of experience building paid and organic marketing funnels for SaaS companies. He grew the ConsenSys subreddit by 10% within 5 months, which is the highest growth in crypto/blockchain communities during the bear market, and achieved a 90% growth rate on Twitter for Capsule Corp Labs. Abdul also writes blog posts focusing on the latest trends in NTFT/P2E, crypto, and metaverse industries.

Employment

3 roles
Mar 2022 - Present 4 years 2 months
Social Media & Community Manager
Capsule Corp Labs
  • Defined social media objectives for Capsule Corp’s product suite articulating target audience, customer insights, and end-to-end roadmap resulting in a 90% growth rate in the first month on Twitter.
  • Piloted the Discord group to amass subscribers on Discord and leveraged partnerships through this program with key industry players to raise brand visibility.
  • Curated and wrote Medium/LinkedIn blog posts focusing on evergreen content as well as the latest trends in the evolving NFT/P2E, crypto, and metaverse industries.
  • Utilized competitive analysis and customer data to evolve social media marketing and ensured proper customer engagement and competitive advantages of all digital activities.
Jul 2019 - Feb 2022 2 years 7 months
Digital Marketing Manager
Mexxon International
  • Generated original blog posts optimized for SEO for client websites that drove monthly organic traffic by 25%.
  • Created A/B testing for email campaigns based on customer interactions across brand properties that increased the overall conversion rate by 17% in 1 year period.
  • Launched an SEO campaign (via Ahrefs) that targeted customer-defining and product-defining keywords that generated 8,000 unique visitors and 100 customers each month.
  • Produced mid-funnel properties including landing pages, case studies, and infographics that generated $35,000 in incremental revenue.
Nov 2018 - May 2019 6 months
Social Media Manager
ConsenSys
  • Grew ConsenSys subreddit by 10% in 5 months, marking the highest growth in crypto/blockchain communities during the bear market.
  • Led community engagement on Discord to keep developers and Ethereum enthusiasts engaged with access to tools and upcoming events.
  • Strategized a thought-leadership campaign across 10 social platforms with AMAs that resulted in a 4% community growth week over week.
  • Reached quarterly KPI to increase positive Ethereum mentions by 20% across social channels.

Education

Nov 2012 - Jun 2017 4 years 7 months
Bachelor of Arts (B.A.), Communication and Media Studies
University of California San Diego

Portfolio

3 items